Delve Deeper

Big congratulations to our very own Anton Lipkanou, who has been recognized as one of the 2025 TITAN 100! This award identifies Colorado's top 100 CEOs & C-level executives who demonstrate exceptional leadership, vision, and commitment to their roles. ?? Anton's leadership is essential to Delve Deeper's ongoing success, driving innovation that consistently delivers exceptional value to our clients. Check out the full story ?? https://bit.ly/4hirkV0 #Titan100 #DelveDeeper

?? Delve Deeper to present at Think Data CEE on Thursday, March 20th ?? We're thrilled to showcase our recent work in digital marketing efficiency at Think Data CEE by Google, where Micha? Wr?bel will present a case study on "The Role of Value-Based Bidding in User Acquisition.” ?? Our innovative approach combines advanced machine learning models with strategic data integration, enabling us to significantly enhance the impact of every marketing dollar spent. By focusing on high-value users, our system doesn't just chase volume—it smartly allocates resources where they yield the best return. ?? Highlights of Our Strategy: - Maximized ROI with 31% increase in short-term Lifetime Value from fewer, but more targeted, campaigns. - Efficient Acquisition with a 17% rise in high-value customers, using less budget but smarter tactics. - Optimized Systems integrating BigQuery, CRM, and real-time bidding via Cloud Composer and Campaign Manager APIs for seamless execution. Experience how Delve Deeper combines the power of data, tech, and media to achieve more with less and make every investment count for more at Think Data CEE. Make sure you check out more case studies from Delve Deeper ?? https://lnkd.in/gqK43riM ? #ThinkDataCEE #MachineLearning #DataDrivenMarketing #DigitalMarketing #DelveDeeper

We've just released our 2025 Digital Fundraising Report, and it's a must-read for anyone in the industry. Here's what you need to know: ?? The number of individual mass donors is on the decline—this worrying trend adds to already existing challenges like rising costs, funding cuts, and the disruption caused by AI. ?? Our solution? Focus intensely on maximizing the value of every dollar spent. It might sound simple—even boring—but it's crucial for creating space in the budget for strategies that foster long-term growth. ?? Curious about the details? Download the full report here ?? https://lnkd.in/g8fz3KW3 #DelveDeeper #DigitalFundraising #NonprofitInnovation #IndividualGiving

?? ICYMI: Last Thursday Delve Deeper President, Anton Lipkanou, delivered a compelling session on the 'Fundraising Paradox' at the ANA Nonprofit Conference. He explored the essential balance between achieving immediate ROAS targets and fostering sustainable donor relationships. ?? Recap of key points: The Challenge: With decreasing government support, personal donations and cutting-edge digital strategies are more crucial than ever. The Solution: Anton shared innovative tactics to help bridge funding gaps and ensure long-term success for nonprofit missions. ?? Watch and learn: Missed the live event? No worries! We’ve got you covered with a full video and transcript of the presentation. Dive into the details and discover actionable insights to transform your fundraising efforts. ?? Watch the full presentation: https://bit.ly/3Dbvyjh Let’s keep pushing the boundaries of what’s possible in nonprofit fundraising! #DelveDeeper #ANANonprofitConference #DigitalFundraising

Delve Deeper’s Anton Lipkanou and United Way’s Crashonda Andrew, #ANANonprofit “People give because they care. Philanthropy is deeply personal. People give when they feel connected.” Crashonda Andrew 2025 ANA Nonprofit Conference, February 27, 2025

?? Exciting News from Delve Deeper ?? We’re thrilled to officially unveil our new website and brand identity today. Today marks a fresh, bold new chapter for us as we continue our mission to deliver exceptional value for everyone who wants to delve deeper. That’s what informs our refreshed name. At Delve Deeper, our goal is simple: to outperform performance media This means we don’t just aim to exceed past results—we aim to beat the competition and redefine success. How? By mastering and refining the algorithms that dominate the media landscape; continually optimizing media buys; and leveraging first-party data for smarter, sharper decision-making at every step. But our approach isn’t just about process. We embody a fire-in-the-belly mindset, which drives us to set high standards, challenge the status quo, and constantly push the boundaries to deliver exceptional growth. Check out our new website https://delvedeeper.com/ to explore how we continue to evolve and deepen our commitment to driving exceptional value. #DelveDeeper

Mark your calendars! The ANA Nonprofit Conference is fast approaching, and we're thrilled to announce that Anton Lipkanou, President at DELVE, will be taking the stage on Thursday, February 27th at 9:55 AM. ?? Join us for a session titled "The Fundraising Paradox: Modern Strategies For Engaging A Diverse Donor Base" to learn how charities can balance immediate ROAS goals with long-term donor relationships. This session is crucial as we transition towards more sustainable fundraising models. We will explore the importance of individual giving and digital strategies vital for bridging the funding gaps recent government cuts have created. ?? Following Anton’s talk, stick around for a brief, 10-minute insightful session with Crashonda Andrew, VP of Individual Giving at United Way. ?? Don’t wait! Secure your spot now: https://lnkd.in/gKD6-DPB #ANANonprofitConference #ANA #NonprofitFundraising #DelveDeeper

This past week, Mona Nikhanj and Natalie Skorupski joined industry partners in New York for the Google Sales Kickoff, diving deep into Google Marketing Platform strategy and industry insights that will fuel the next wave of growth. Google shared four Formula One-inspired mindsets for accelerated growth in 2025—principles that resonate deeply with how challenges and opportunities can be approached: 1?? Resilience 2?? Alignment 3?? Co-creation 4?? Execution A huge thanks to the Google GMP team for an inspiring and action-packed event. We can't wait to speed into 2025, driving exceptional results for our clients. ??? ?? #DelveDeeper #GoogleMarketingPlatform #GMP #GooglePartner

Let’s make it a Four-Peat? ?? We’re excited to share that DELVE has once again been named to the Built In Best Places to Work 2025 lists: ?? 100 Best Midsize Places to Work in Colorado ?? 100 Best Places to Work in Colorado This marks our FOURTH consecutive year receiving this honor, and we couldn’t be prouder! Built In determines winners using company data on compensation, benefits, remote work, DEI programs, and other people-first initiatives. Learn more about what this recognition means for DELVE below. ? https://bit.ly/3DMwLgQ #BPTW2025 #2025BuiltInBest #DelveDeeper

From impressions to conversions, may your holidays be filled with meaningful moments. Thank you for your continued support throughout the year. We hope your holiday season is filled with joy, love, laughter, and warm celebrations. Here's to a happy and healthy new year! #HappyHolidays #DelveDeeper #PerformanceMedia