?? The Selling Circular Podcast Metrics: Who’s Tuning In & Why It Matters
As hosts of?The Selling Circular Podcast, we’re often asked:?“Who listens to your show?”?Today, we’re pulling back the curtain and sharing some of our audience metrics from across our distribution platforms to highlight the community driving the circular economy conversation.
?? Why These Metrics Matter
In reaction to a volatile set of global circumstances, our audience represents a high-intent niche: professionals actively seeking solutions to reduce waste, decarbonize supply chains, and invest in circular innovation. By continuing to support purpose-driven content, like ours and others, we can continue to foster a community around business case climate action.
?? By the Numbers: Growth & Reach
Since our launch in 2023, we’ve released?33 episodes?(and counting!) with a consistent?(some what ?? ) weekly cadence, fostering a listener base that spans entrepreneurs, sustainability officers, policymakers, and circular economy innovators. While conversation lands heavily in the US, we're excited to learn and share more from our European and Asia-Pacific regions coming up!
?? Audience Demographics: Who’s Listening?
Professionals Leading Change: 65% of our listeners hold decision-making roles in industries like manufacturing, retail, and clean tech, aligning with LinkedIn’s data showing surging demand for sustainability expertise.
?? Engagement Deep Dive: Listeners stay hooked on some of our most popular episodes as we hang out with leaders like Grayson Shor (The New York Climate Exchange), Constanza Gomez (Sortile), Annie Agle (Cotopaxi), James George, Jon Smieja (Trellis Group), @Joanne Rodriguez (Mycocycle, Inc.), John Mulrow (Degrowth Institute) and Rob Lawson-Shanks (Molg).
?? LinkedIn & Spotify Driven Growth: By repurposing episode insights into social posts, we amplified our reach to 10k+ impressions per episode and soon will be (re)launching more circular economy content in a blog / newsletter form.
?? Community Feedback: Thank you to anyone who was generous enough to review our “informative and actionable” content, as well as anyone willing to disagree with our mission and call us stupid in the comments. ??
?? Join the Movement
To our listeners: Thank you for fueling this journey. Share your feedback or episode ideas below—we read every comment! These metrics validate the power of collective learning—every share, subscribe and download translates to real-world impact, whether it’s a venue adopting reusable packaging or a startup securing funding for circular tech.
To potential guests & collaborators: Let’s discuss how to align your mission with our audience’s priorities.
As always - DM us or visit SellingCircular.com to find your preferred listening or viewing platform.
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