What’s ahead at our Business of Women’s Sports Summit on 4/23? It’s a packed agenda inclusive of every role in our business’s ecosystem. Athletes, coaches, team owners, marketers, media executives, journalists and more. We’ve lined up panel discussions including the rule-breakers and changemakers who’ll be influencing women’s sports for the next 50 years. In fact, this annual industry-leading event -hosted in partnership with Axios - is SOLD OUT!! This year’s Summit will open with proprietary research we partnered with COMN on regarding the impact of advertising in women’s sports - presented by Rachael Rapinoe, MS, Business Development & Design Research. This research will set up our programming and will be followed by the day’s first panel discussion - “The Brands Influencing Women’s Sports” - will include Patty Morris, Kate Johnson, and Stephanie Marciano - brand marketers who are paving the way for the future of women’s sports. This conversation will be moderated by Deep Blue Sports and Entertainment Founder & CEO, Laura Correnti. We’d love to hear from our industry colleagues on topics you’re most interested in learning more on within the meteoric rise of women’s sports - so please let us know in a comment below: What’s the #1 thing you’re hoping to take away from our event? ?? Big thanks to our partners MassMutual, Ally, Snap Inc., Align Technology, NYSE and Footballco for supporting this year's event. As well as our partners at GLAMSQUAD, Glossier, Inc., Honors, PepsiCo, Vestaboard, Sequel, and Paper Plane Coffee.
Deep Blue Sports + Entertainment
广告服务
New York City，NY 6,411 位关注者
Built to navigate the uncharted waters of sports + entertainment. Current focus: women's sports. #BeTheShark
关于我们
Launched in December 2023, Deep Blue exists to identify, create, and influence business models and growth opportunities in emerging markets in sports and entertainment, including the firm's first vertical of focus: women's sports. Deep Blue will provide agency services including platform development and brand strategy, media investment, brand partnerships, ad campaign and content development, experiential marketing, league and club asset media value analysis and ancillary media / content strategy development, athlete / influencer partnerships, brand and thought leadership communications strategy, analytics and measurement framework development, and beyond. Deep Blue’s team includes media, marketing and advertising practitioners working alongside active and retired professional athletes to ensure brands have first-person perspective when building their women’s sport-focused marketing strategies and brand messaging. Correnti will be responsible for the stewardship of client business as well as media and partnership investment strategy while its Athlete Advisory Council offers consultation around strategic insights and conceptual ideation. Look for our work in Q1, and also at the Super Bowl, the Women's Final Four, Cannes Lions and the Paris Olympics. Send us a note if you’re interested in learning more and working together: [email protected]
- 网站
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www.deepbluesportsent.com
Deep Blue Sports + Entertainment的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- New York City，NY
- 类型
- 私人持股
- 创立
- 2023
- 领域
- advertising、experiential和entertainment
地点
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主要
获取路线
44 Wall Street
4th floor
US，NY，New York City，10005
Deep Blue Sports + Entertainment员工
动态
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*** JOB ALERT - OUR SHIVER IS GROWING *** ?? Deep Blue is hiring for a Senior Strategist to join our team as we continue working toward bringing more commercial investment to women's sports. Interested? Please apply here: https://lnkd.in/eqZnG4Ki Tag, comment or share with anyone in your network who may be interested.
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?? Introducing the Deep Blue Exchange (DBX), our newest division at Deep Blue Sports + Entertainment and our answer to the the traditional Properties / Sponsorship model in women's sports. ??? In August, Front Office Sports shared just 33 of the Fortune 500 companies sponsor women's sports (6%!) while of the 40 industries audited, none exclusively. At Deep Blue, we felt an alternative approach to positioning, packaging, and valuing women's sports leagues & teams was needed. The current impression-based, asset-focused model simply doesn't apply when critical scale has yet to be realized and inventory is challenged (ie. most pro women's sports teams don't own their stadiums). The currencies & metrics we've been transacting on are leaving money and value on the table. ?? We believe women's sports is a brand play - one that provides rich (often untold) stories & deeply loyal fan engagement (check out the engagement stats from this year's WNBA season, they surpassed the NBA), versus a model that relies on rate cards. The latter requires volume - women's sports, while on its way, is still in its development stages to reach the masses needed for many advertisers and agency buyers to make the business case to "buy" patches or LED boards. DBX's team will sit at the intersection of women's sports strategy, commercial innovation & brand partnership expertise, and executional prowess - focusing on transformation, not transaction. It's what women's sports requires, and its where the ROI exists. At DBX, we aren't selling, we're building. ?? Services include: commercial strategy & marketplace positioning for teams & leagues along with partnership development, pricing & packaging, execution & measurement. Leveraging our deep media buying experience, we have the ability to understand what moves the marketing needle and will build accordingly. DBX will also support leagues & teams across media, creative and experimental services [in partnership with our affiliate agency Giant Spoon]. ?? DBX formally launches today, announcing our first pro league partnership is with the PWHL - the league is heading into just its 2nd season, and has already seen world attendance records, sold out merchandise, an international loyal and growing fanbase, 6 new team brand identities, and entering new arenas (literally and figuratively) in this upcoming season. Amy Scheer and the team at PWHL are transforming the way it's done - leading with brand narratives, tapping into what makes hockey (and women's sports) fans tick, and are consistently pushing on the rules of engagement - both on and off the ice - to create an effective product built specifically for women's hockey. ?? DBX clients at launch include the PWHL, Arizona Athletic Grounds and The Program NYC, with others to be announced in the coming weeks. For more on DBX and our partnership with the PHWL, read this exclusive from Jason Notte in ADWEEK: https://lnkd.in/emMN5Q9U
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?? Join us in LA on September 25th as we celebrate Women of Impact and support the 2024-2025 upcoming season for the UCLA Bruins Women’s Basketball season. ?? Tickets available to attend this year’s Gala honoring Nina Westbrook, Lauren Holiday and Suzi Weiss-Fischmann, co-hosted by Cari Champion & Baron Davis, are available here: https://lnkd.in/euMBEPBG ? See you there!
Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit
?? Join Deep Blue Sports + Entertainment and the women’s sports community as we celebrate the upcoming 2024-2025 UCLA Bruins Women’s Basketball Season, led by Head Coach Cori Close, by attending the Women of Impact Celebration & Fundraiser on Thursday, September 25th in Los Angeles. ? This year’s Gala, hosted by The West Project at the Taglyan Complex in Hollywood, will honor Nina Westbrook, Lauren Holiday, and Suzi Weiss-Fischmann and will be co-hosted by Cari Champion & Baron Davis. ?? Tickets & tables now available for purchase here: https://lnkd.in/e2WWmF2z ?? Hope to see you there as this year’s Gala honors exceptional women making a difference in our community & the world.
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The Women’s Sports Audio Network. Launching Summer 2024. Charge your AirPods. For more on the development of the network, read this great article from The Current: https://lnkd.in/eJF-5Ce7
Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit
Great article on the why behind Deep Blue Sports + Entertainment x iHeartMedia’s launch of the Women’s Sports Audio Network, including this part ?? “In April, iHeartMedia and the agency Deep Blue Sports and Entertainment announced the first-ever audio network dedicated exclusively to women’s sports, an initiative that could help open the floodgates for audio platforms to capitalize on the growth. As brands look to increase their investment in women’s sports this year, the network reflects the opportunities for advertisers in the sometimes-overlooked audio channel. “Our ambition is that this network introduces and turns more first-time listeners and casual fans into regular women’s sports supporters and brings more advertisers into the space to test and prove what we know women’s sports delivers: deeply compelling stories and equally engaged fandom,” Laura Correnti, CEO and founder of Deep Blue, tells The Current.” And this part ?? “‘Women’s sports have inherently been difficult to find and difficult to buy, largely due to a lack of media coverage?and limited shoulder or ancillary programming,” Correnti says. “Audio presents the opportunity to get into market with more content quickly, based on turnkey production capabilities while reaching more listeners via the scale [that] broadcast, satellite and streaming-audio distribution affords.’” Full article here: https://lnkd.in/eBKCweis Thanks for the coverage Travis Clark and The Current. cc: Gayle Troberman ?? Bonus! Our launch slate to be announced in Cannes — don’t miss it.
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???? Who's swimming with us in Cannes?! ?? Drop your shark emojis and must see speakers in the comments below. ?? Register to reserve your spot: https://lnkd.in/ebBEJ8J2
Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit
?? ANNOUNCING NEW SPEAKERS AND EVENTS AT THE DEEP BLUE x AXIOS WOMEN'S SPORTS HOUSE IN CANNES. Join us JUNE 17-19 as we host three days of programming dedicated to women's sports across greatness, business & technology, and change. ?? The following Sharks will be joining us: - Jessica Berman, Commissioner, NWSL - Zak Brown, CEO, McLaren Racing - Sophia Bush, Actor, Activist, Producer & Entrepreneur - Steve Cannella, Editor in Chief, Sports Illustrated - Dr. Deepak Chopra - Michelle Crossan-Matos, CMO, Ulta Beauty - Brie Garcia, Co-host of The Nikki and Brie Show, TV personality, NYT bestselling author, WWE Hall of Famer - Rich Kleiman, CEO & Co-founder, Boardroom - Meredith Kopit Levien, CEO, NYT - Lando Norris, McLaren Racing, Formula One Driver - Rakia Reynolds, Founder & EO, Skai Blue Media - Jessica Sibley, CEO, TIME - Linda Yaccarino, CEO, X ...and more to be announced!! ?? Plus! Don't miss these events at the Women's Sports House: > Monday: "Everyone Watches Women's Sports" Cocktail Reception in partnership with TOGETHXR & League One Volleyball > Tuesday: Mental Health and Wellness Conversation & Guided Meditation with Dr. Deepak Chopra > Wednesday: Cold Brew & Conversation with Robin Arzón ?? Register here to reserve your spot: https://lnkd.in/eYYHEqZH Big thanks to our partners at MassMutual, Ally and Snap Inc. for supporting our vision and mission. Deep Blue Sports + Entertainment & Axios can't wait to see you there!!
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Deep Blue is excited to be playing a part in supporting the Wrexham Women's first ever U.S. tour. Get your tickets for the 7/19 & 7/21 Los Angeles games below! ?? Wrexham AFC 7/19: https://lnkd.in/d-xR_YDv 7/21: https://lnkd.in/d58QVKse
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Register today for the Deep Blue Sports + Entertainment x Axios Women's Sports House in Cannes: https://lnkd.in/ebBEJ8J2 Programming to take place June 17-19. Transportation regularly available from the Croisette to our front door. More speakers and events to be announced soon. Stay tuned, Sharks!! ??
Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit
???? LESS THAN ONE MONTH TO GO UNTIL WOMEN'S SPORTS TAKES ON CANNES!! ?? Thrilled to share LSU Women's Basketball Star, NCAA Champion, Recording Artist, BIG 4, FLAU'JAE JOHNSON, will be joining the Deep Blue Sports + Entertainment x Axios Women's Sports House as a speaker AND for a special performance!! Excited to also announce the following Sharks will be joining us as speakers throughout our three days of programming, June 17 - 19: - Robin Arzón, VP & Head Instructor, Peloton, GMA Contributor - Sue Bird, WNBA Legend, Partner & CSO at Deep Blue Sports + Entertainment - Cari Champion, Broadcaster, Journalist, TV Host, Disruptor - Ashlyn Harris, 2x World Cup Winner, USWNT - Jennifer Halloran, CMO, MassMutual - Alexis Ohanian Sr., Founder, 776 - Jessica Sibley, CEO, TIME - Sarah Spain, Host of NEW Daily Pod on the Women's Sports Audio Network - Donna Speciale, President of US Ad Sales & Marketing, TelevisaUnivision - Rennae Stubbs, 6x Grand Slam Winner, Former Tennis Pro, Commentator, ESPN ...with more speakers to be announced!! ?? ?? REGISTER HERE: https://lnkd.in/eYYHEqZH **Transportation regularly available from the Croisette to our front door.** ??♀? Plus, don't miss our Daily Recess Hours in partnership with Snap Inc. everyday from 11am - 2pm. Big thanks to our Women's Sports House partners MassMutual, Ally and Snap for helping bring our vision to life.
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Deep Blue Sports + Entertainment转发了
Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit
???? WOMENS SPORTS ARE HEADING TO CANNES !! The Next 50 Series - a platform dedicated to exploring the dollars and decisions that will impact and drive the next 50 years in women's sports from Deep Blue Sports + Entertainment and Axios - is going international. ?? Announcing the Women's Sports House - a premium experience at this year's Cannes Lions International Festival of Creativity exclusively dedicated to the business of women's sports - with three days of news-worthy programming, mid-day recess hours, and exclusive evening events covering Greatness, Business & Technology, and Change. ?? Speakers to be announced soon. ?? Sprinter vans available from the Croisette to our front door. ? Reserve your spot: https://lnkd.in/eYYHEqZH Sara Fischer and I can't wait to see you there!
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