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Decoded Strategies

Decoded Strategies

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Marketing and retention strategies for tech companies. Find the right words to sell what you do. So people get it.

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You created something awesome. We know it can be frustrating when you’ve tried everything and still aren’t getting the customers you want. You deserve the words that do your ideas justice. The right words are there. We just need to find them. Hi, we’re Decoded Strategies. Coming from a background in tech, we know that there is nothing worse than a powerful company getting stuck in the weeds with their brand messaging. If you don’t have the right words, you can’t find the right customers. Then your hard-won customers churn. As certified StoryBrand Guides, we’ve worked with hundreds of brands to create compelling brand messaging to deploy marketing and retention strategies that work. Our clients often say, “this is the most common sense advice we’ve heard.” If you have a product that you think is great, but are struggling to find the right words to sell it… We’re here to help you transform techy language into clear, engaging words. I.e. normal person speak.

网站
https://www.decodedstrategies.com/
所属行业
广告服务
规模
2-10 人
总部
Los Angeles
类型
合营企业
领域
Marketing、Retention、Tech、Software、IT、Copywriting、Brand Strategy和Customer Success

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动态

  • This week we’re setting aside the posts we had planned so that we can share our deepest grief and sorrow over the fires happening in Los Angeles. At Decoded, we are all L.A. residents. We are safe, although some of us have been forced to evacuate our homes, and we wait for news. We wait for the winds to change. We wait for this to end. We know many people who have already lost everything in the fires. The scope of the loss is simply beyond comprehension. To our clients, partners, and friends in Los Angeles - we hope you’re safe. If you need anything, we are here. Please don’t hesitate to reach out. We want to express our thanks to our clients who have shown such patience and compassion. And our awe, our deepest gratitude to the first responders and firefighters who are working at an unimaginable level to stop the fires. As always, wherever you are, we are in your corner. And we thank you for being in ours.

  • 查看Annie Mosbacher的档案
    Annie Mosbacher

    Marketing Strategies for Tech Companies | Chief Strategy Officer @ Decoded Strategies, Marketing Advisor @ OneGuide | ex-NationBuilder, ex-Glofox | Aspiring Master Quilter

    ?? At Decoded Strategies, we believe that every step of your customer journey is crucial. It's not just about the final destination, but the engaging and seamless experience you provide along the way. ?? When you focus on the journey, you ensure your customers feel valued and connected at every touchpoint. Remember, a satisfied customer is more likely to stay loyal and advocate for your brand. Take a moment today to evaluate your customer journey. Is there a clear next step for your customers to engage further with your business? If not, it's time to map out those crucial interactions that keep them connected and coming back for more. ?? Let us help you craft a compelling journey that not only tells your brand story but also fosters long-lasting relationships with your customers. #CustomerJourney #BrandStory #MarketingStrategy #CustomerExperience #CustomerEngagement?

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  • Our amazing Co-Founder Annie Mosbacher was recently interviewed by The Wall Street Journal and she gave some amazing thoughts around "buzzwords" Words matter, especially in messaging. Check out the article and let us know what you think! Way to go Annie!

    查看Annie Mosbacher的档案
    Annie Mosbacher

    Marketing Strategies for Tech Companies | Chief Strategy Officer @ Decoded Strategies, Marketing Advisor @ OneGuide | ex-NationBuilder, ex-Glofox | Aspiring Master Quilter

    Fully behind banishing the "double-click." Was incredible to be interviewed by The Wall Street Journal for Te-Ping Chen's recent piece. Buzz words are always going to have a place in the business world. And I don't have an inherent issue with the words themselves. I have an issue with how words can be wielded. So often, buzzwords and trendy terms can be used to intimidate, condescend and even bully. Is "double-click" an offensive term? No, it's totally innocuous. But as soon as business leaders start to throw out terms, acronyms and buzz words simply to sound smart or profound... that's where I have a problem. Words have power. So it's important to be mindful of how we communicate. Inclusive communication is that which invites and educates people into vocabulary that moves us all forward. Not stops people in their tracks to think... wait, what did they just say? What am I missing? What does this mean?! The number of syllables isn't what makes a word or term great. It's how well it can drive forward communication. Which is all about the right intentions and the right actions. https://lnkd.in/gRtj8UWg

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