We all know the business potential for AI and machine learning is great, especially as the tools become more refined and efficient. And the benefits for marketers and marketing procurement teams are already revealing themselves. QUESTION: What would you most like to see AI capable of accomplishing to better empower your work in Marketing or Marketing Procurement? #marketingprocurement #artificialintelligence #machinelearning
Decideware
软件开发
North Sydney，NSW 1,220 位关注者
Bringing clarity through agency management software solutions since 1999.
关于我们
Agency Management Solutions for Marketing & Procurement. The Agency Lifecycle Platform? features 5 class-leading tools to manage agency selections, scopes of work, briefs, agency production costs and agency evaluations. Supported by the most experienced advisory staff in the industry & class-leading data analytics, we help the worlds largest advertisers best understand and manage their agency relationships. We make complex simple providing data insights to agency management decisions, eliminating waste and improving performance. Skilled resources dedicated to serving as an extension of your team.
- 网站
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https://www.decideware.com
Decideware的外部链接
- 所属行业
- 软件开发
- 规模
- 11-50 人
- 总部
- North Sydney，NSW
- 类型
- 上市公司
- 创立
- 1999
- 领域
- marketing procurement、marketing agency management和martech
地点
Decideware员工
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Richard Benyon
Chief Evangelist & Co-founder | AI Innovator | Software helping optimize agency spend & performance | Marketing procurement & operations
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Matt Perdeck
Development Manager at Decideware
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Tina Davis
Digital Adoption Manager at Decideware
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Steven Wales
Chief Revenue Officer at Decideware
动态
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Regardless of whether you are diversifying or consolidating your agency structure, having a robust understanding of the makeup of your roster is key to determining if the right work is being allocated to the right partners. As the diversity of deliverables continues to expand, so too should your visibility of your agency roster. #agencymanagement #agencyroster
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Decideware转发了
Prepare for the 2025 ANA Advertising Financial Management Conference! From April 27 to 30, join us to engage, strategize, and transform the industry. This year's conference will feature enlightening discussions on sustainability, supplier diversity, and innovative financial management strategies. Network with leaders in marketing procurement and finance, and gain valuable insights to bring back to your organization. Don't miss this opportunity to enhance your knowledge and connections. https://shorturl.at/w48A7 #ANAAFM Presented by Decideware
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We love seeing this fantastic speaker lineup grow! No doubt this will be an engaging, thought-provoking, and fun event. Will we see you there?
Join us at the 2025 ANA Advertising Financial Management Conference, the event for industry professionals looking to connect, network, and tackle pressing issues in marketing procurement, finance and more. Engage with thought leaders and anticipate nuanced discussions that will offer actionable insights for your organization. We're uncovering the future of value, sustainability, and supplier diversity. Join the conversation in Carlsbad from April 27-30. https://shorturl.at/Dqkkg #ANAAFM Presented by Decideware
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Another great example of how AI can enhance the human elements of doing business.
Chief Evangelist & Co-founder | AI Innovator | Software helping optimize agency spend & performance | Marketing procurement & operations
?? How Bias Almost Skewed a Client’s Marketing Agency Evaluation?? Last month, a client came to us with an anecdote around how they had been struggling to make sense of open-ended survey feedback about one of their key their marketing agencies. To the at first, the comments seemed to overwhelmingly point to one issue: poor campaign delivery timelines. But when they applied AI tools (specifically GPT models) to analyze the responses, the underlying insight emerged—while creative delivery delays were a concern, the bigger issue was a lack of communication during those delays. This thematic fixation on “timing” had almost caused the client to miss the root problem: expectations weren’t being managed effectively. The experience highlighted two things for us: 1?? How easily human biases, like anchoring and thematic fixation, can distort qualitative analysis. 2?? The importance of leveraging the new breed of AI tools to uncover the full picture and guide strategic decisions. In the end, our client was able to address the real issue, repair the relationship, and set clearer communication standards with the agency. #LeadershipLessons #MarketingEvaluation #AIForInsights
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icymi: our latest article for the ANA Magazine explores the ways robust creative briefing and continuous reconciliation can have long-term advantages for marketers and their agency partners.
Navigating agency spending and marketing forecasts? Remember, balance is key. A robust creative briefing process, along with consistent reconciliation, can keep your brand's ship on a steady course throughout the year.??https://shorturl.at/bIBXn
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Managing your agency roster doesn't just mean keeping track of who you work with - it's about using current and historical data to maximize efficiency, creativity, and results. This is the key to being able to award the right work to the right partners within your existing portfolio. Stop searching, start managing.?
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Decideware转发了
Looking to connect with leading professionals in the advertising industry? Join us for the 2025 ANA Advertising Financial Management Conference. From April 27-30, immerse yourself in one-of-a-kind networking opportunities, transformative industry talks, and invaluable insights from thought leaders, and take back actionable strategies for your organization. Let's redefine the future of marketing procurement and finance together in Carlsbad, Calif. ???? https://shorturl.at/RGJa9 Presented by Decideware #ANAAFM
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Congrats to our clients who took 6 of the top 10 ad spots, according to the USA Super Bowl Ad Meter! In fact, 20% of all Super Bowl??ads were made by Decideware clients who use our tools to help manage the spend and performance of their agencies throughout the year - not just for the big game. Which ad was your favorite in 2025? https://lnkd.in/gTM5j_Zk