Dear Abbie Design

I couldn’t resist… After a recent visit to this North Phoenix craft brewery, I just HAD to redesign one of their labels. Inspired by their love of stories—seriously, ALL their drink names are referential or have a great background story—I wanted to create a fresh label to zhuzh up their brand presence while staying true to their fun, character-driven vibe. Now, the label includes a bio of the brewery, a handy flavor description, and a super focal logo placement. It’s designed to stand out on the shelf, guide customers back to the brewery, and—hopefully—build a lasting connection. What do you think? Would you grab this off the shelf? #craftbrewery #localbusiness #localbusinessaz #localbusinessphx #brewery #huckleberryfinn #SmallBusinessMarketing #ArizonaBrewery #brewerybranding #PackagingDesign

POV: You're starting a new business and want the visuals to shout your mission from the rooftops before potential clients even read a word. The creation of a brand system allows for seamless implementation throughout all media and with any well-trained designer. It's flexible enough to allow for visual variety with effective structure to show the brand's audience exactly what to expect from their experience. #graphicdesigner #benefitofbranding #brandimplementation Brand Creation: Son of Erik Design ?? ?? Brand Implementation: Abbie Hokanson

Nothing makes me more proud of my #WyomingRoots than bringing a western brand to life. Big congrats to Jackson Hole Outfitters on the launch of their new visual identity! #logolove #branding #BrandTransformation #logodesigner #graphicdesigner #availableforwork

What’s your biggest branding challenge? What about your most exciting win? Comment below or DM to share your experiences! #BrandDesigner #LogoDesigner #LogoLove #MoreThanALogo #VisualIdentity #BenefitsofBranding #SmallBusiness #Freelance #StartUp

So excited to debut the new Star Valley Plein Air logo for The Star Valley Arts Council! As their 3rd annual event rolls up, they'll have a spiffy new visual identity to utilize for all their creative adventures. Can't wait to see the art this group creates this summer! #StarValleyArts #PleinAirPainting #BrandIdentity #LogoLove #LogoDesigner #OpenToWork #Freelance

We’ve just updated our Page. Visit to see the latest news!