DealerSmart

Want to run ads on Facebook, Instagram, YouTube, Google and TikTok to generate buzz and nudge customers down the buying cycle... the same way Amazon follows you all around the internet? It sounds simple—but most dealerships dont know how to build a system like this. Here’s the problem ?? ?? Problem: Dealerships struggling to generate their own leads often fall into the trap of spending heavily on 3rd parties or ads, hoping to build brand awareness and drive conversions. But despite all the efforts, they aren’t getting enough foot traffic, phone calls, or opt-ins that turn into real buyers. The reason? It lacks trust, brand loyalty, and staying power. Customers may know your brand, but they’re not influenced enough to take action. Because you are like everyone else…. Just another dealership!? So how do you fix this? ?? Solution: Build a sustainable, trust-driven brand that stays top of mind by focusing on the 3 pillars of content: 1?? Informative ?– educate your customers on how to buy a car. For example, show a kid how to buy a car as a first-time buyer.? 2?? Testimonial – Post regularly on social media with happy customer photos and record customers' thoughts and reactions to their new ride. Show off why people love you and why they continue to do business with you.? 3?? Fun/Trends – Showcase you, the ins and outs of the dealership behind the scenes, let people know you are human, you care and you want to help them make the second largest purchase of their lives. The results? ?? You’ll build trust that drives customers to walk in, call, or opt in online. ?? You’ll stay top of mind. ?? Ultimately, you'll influence customers into car buyers. Ready to take your dealership to the next level?

?? If you work at a dealership, manage social media, or create content — this post is for you. ?? I’m betting your team is still manually posting to Instagram. Before you say, “But Mike, we can’t use auto-posting tools because they hurt our engagement!”… ?? You’re right — and that’s NOT the tool I’m talking about. Here’s the game-changer: ?? There’s a FREE tool that works for both Facebook and Instagram. It’s super effective and lets you schedule posts in advance — no more manual posting. ?? The tool? Meta Planner. Here’s how it works: 1?? Go to business.facebook.com 2?? Connect your Facebook and Instagram accounts 3?? Click on Planner 4?? Click Create Post in the top right corner 5?? Upload, schedule, and you’re done! ? That’s it. It’s that easy. So, what’s your excuse now? If you found this helpful, follow for more tips like this.

?? Meet Martin – our Senior Media Buyer who's constantly pushing the limits for our partners! ?? Martin isn't your average media buyer. He’s a nomad who’s equally passionate about life, health, and delivering results. With over 20 years of automotive marketing experience under his belt (Detroit roots ???), he now calls Romania home. When he’s not busy optimizing campaigns and generating killer results, you’ll find him either working out ??, exploring new places ??, or finding ways to improve his life. His nickname? The Bear. We’ll let you decide if that’s because he’s strong and tough or warm and cuddly. ?? Martin works closely with POD 1, managing 30+ dealer partners for DealerSmart, always ensuring they’re ahead of the game. Give it up for Martin in the comments! ??

?? How Renn Kirby Kia Got A $88.44 Cost Per Unit Sold ?? Let me tell you about Renn Kirby Kia. A Kia dealership located in Pennsylvania. But like many dealerships, they were looking to go digital in a bigger way. Their challenge? Generate high-quality leads that convert into sales, while continuing to build a brand that people can be educated by. The solution? A smart combination of Credit Retargeting and a 3-Pillar Video Strategy and DealerSmart: 1?? Customer Testimonials – Real-life experiences to build trust and credibility. 2?? Informative Content – Detailed videos about Kia vehicles and financing options. 3?? Fun Content – Engaging, light-hearted videos that foster brand affinity. These three pillars worked together, guiding customers from initial brand awareness to decision-making. And the credit retargeting? It was laser-focused on individuals who had shown interest in credit-related offers, ensuring the dealership reached motivated prospects. Now, the results speak for themselves: ?? 23 total sales at just $88.44 per sale that month ?? 9 leads and 8 sales from only $250 in ad spend – Credit Retargeting Campaign. ?? Video content converted online interest into in-store visits, phone calls, and opt-ins. Renn Kirby Kia is proof that with the right strategy, you can achieve more while spending less.

2024 was one for the books. ???? ?? Here’s what we achieved: ?? ?? Dealer Launches We successfully launched 72 dealers. ?? Revenue Growth - The team brought in $81,350 in additional revenue, including $30K in Q4 (and yes, I earned frosted tips from a bet! ??). ?? Pod System Success (Pods are what we call our teams*) - We introduced the pod system, fostering stronger collaboration and delivering more value to our partners. This change is already paying off—helping us fight churn and drive results. ?? Media Buying: - Cost Per Unit Sold: $335 ?? - Ticket Completion: Ended the year at 98% ? ?? Company Milestones: - Lowered overall churn ?? - Raised company average ticket value ?? - Increased revenue & profit ?? - Expanded our team ?? - Traveled to Montana ????? Here’s to more growth, more wins, and more memories in 2025! ????

We’re #hiring a new Business Development Manager (Fully Remote, Automotive Marketing). If you're looking to work with a team of A-players making a difference in the Automotive space, check out the posting below and apply!

?? We Are Hiring A High Ticket Closer ?? DealerSmart is a digital marketing agency for car dealerships that provides OMNI channel advertising (Facebook, Instagram, YouTube, TikTok, Google) and consulting services to help dealerships dominate their local market. Watch this video to learn more about us, the role and apply —> https://lnkd.in/gHgi5zZq - Compensation: Commission based, on target earnings of $150,000/year. - Minimum KPI of $95k/yr, potential of up to $200k. - Commission is 20% of the first month and 10% of 5 months. Required Experience: 2+ years High Ticket Closing in B2B Automotive experience is a bonus

???? New Video Alert! ???? Want to sell more cars? Use YouTube! We've just released a new video that teaches you the basics of selling cars on YouTube. ?? What's in the Video? 1. Tips on making engaging videos to attract more customers 2. Where do you send all your new traffic 3. Ways to build trust with viewers and turn them into buyers. ?? Watch our video now and learn how to sell more cars on YouTube!