Dealer Stream

Discover how connected TV advertising is reshaping the car-buying journey. This article from The Current dives into the evolving strategies behind CTV ads and examines their influence on purchase decisions. It’s a compelling read for marketing professionals and automotive industry experts looking to understand current consumer trends and the impact of digital media on buying behavior. CTV Blueprint ??Owen Moon?? Kevin Kulma Jessica Cave https://lnkd.in/e2mESJAH

Nielsen The Gauge is the best way for Car Dealerships to understanding the changing dynamic for Television. If your Streaming TV strategy and reporting needs to center around these Publishers and Content before audience targeting. Unsure on how to accomplish that? ??Owen Moon??Kevin Kulma Jessica Cave #ctv #ott #connectedtv #cardealerships

Streaming TV is driving growth in sports rights and viewership over the last few years. Once Live Sports has been solved by major publishers like Netflix, Amazon and Disney. Linear TV will become a thing of the past. Is your dealership ready to transition your Traditional TV budget to Connected TV? #ott #ctv https://lnkd.in/g8r_amxv

Is Your Streaming Advertising Reaching Real Households—or Wasted on Invalid Traffic? The ANA’s recent study reveals a concerning reality for programmatic advertising: a significant portion of ad spend is wasted on Invalid Traffic (IVT)—ads served to bots, non-human traffic, or fraudulent sources. For dealerships investing heavily in OTT and CTV advertising, this raises an important question: Are your streaming ads reaching real households, or are they lost in the void of IVT? At Dealer Stream, we take IVT seriously. That’s why we partner with platforms that prioritize fraud-blocking technology, ensuring your ads are served only to verified, real households—not bots or invalid traffic. Why does this matter for your dealership? ---Every dollar counts: An estimated $22 billion in programmatic ad spend is wasted annually due to IVT, with up to 30% of all impressions lost to fraud. This kind of inefficiency erodes budgets and prevents campaigns from achieving their full potential. We ensure your ad dollars are spent reaching real people. ---Real engagement: Ads that reach genuine households drive real results, from inventory views to in-store visits. ---Transparency and accountability: We work with platforms that provide clear reporting on deliverability so you know exactly where your ads are running. Ask yourself this critical question: Does your streaming provider use fraud-blocking technology to protect your investment and deliver your message to real households? If not, it’s time to rethink your approach to programmatic advertising. Let’s ensure your dealership’s ads are connecting with local car buyers—not getting lost in invalid traffic. Learn more about how a transparent, fraud-free programmatic strategy can deliver measurable results: https://lnkd.in/eEvKJWia #AutomotiveMarketing #ProgrammaticAdvertising #IVT #FraudPrevention #DealerStream

Why Transparency in Programmatic Advertising Matters for Your Dealership Programmatic advertising has transformed how businesses connect with their target audience, but for many, it comes with a critical challenge: transparency. According to the ANA’s latest study, programmatic advertising faces significant issues in cost visibility, accountability, and supply chain inefficiencies. For dealerships striving to maximize every marketing dollar, this is a wake-up call. At Dealer Stream, we’ve built our strategy to tackle these challenges head-on. By purchasing the majority of our impressions through Private Marketplace (PMP) deals, we offer our dealership clients transparency, control, and premium ad placements. The ANA study highlights a troubling lack of visibility into where ad spend goes in many open exchanges. With PMPs, we eliminate that uncertainty, ensuring your budget works harder for you. What does this mean for your dealership? ***Clarity: Every dollar you invest is traceable, with insights into where your ads run and how they perform. ***Quality: Buying through PMPs on the buy side ensures that your ads are delivered to real humans—not bots or invalid traffic. This guarantees your message reaches genuine local car buyers, enhancing the effectiveness and trustworthiness of your campaigns. ***Efficiency: By avoiding wasteful supply chain layers, we optimize your ad spend for better results. The ANA study underscores the importance of taking a closer look at your programmatic strategy. If your campaigns lack transparency or aren’t delivering results, it’s time to make a change. At Dealer Stream, we prioritize accountability and quality, giving our clients the confidence that their marketing dollars are driving measurable returns. Learn more about the findings of the ANA study and how a transparent approach to programmatic advertising can give your dealership a competitive edge: https://lnkd.in/e_GNT34K #AutomotiveMarketing #ProgrammaticAdvertising #PMP #DealerStream #TransparencyMatters

At Dealer Stream, we know that delivering results for our dealership clients starts with where we place your ads. That’s why we purchase the majority of our impressions through Private Marketplace (PMP) deals, ensuring your campaigns consistently outperform the competition. PMPs give us access to premium inventory in trusted, high-value environments. This means your dealership’s ads aren’t just reaching local car buyers—they’re appearing alongside the content they care about most. Imagine your dealership’s message featured during Sunday Night Football on Peacock, the College Football Playoffs on ESPN+, or hit shows like Landman on Paramount+. This premium placement ensures better visibility, stronger engagement, and greater ROI. Unlike open exchanges, PMPs allow us to precisely target the right audience while maintaining full control over ad quality and brand safety. It’s why our clients trust Dealer Stream to deliver more effective campaigns that resonate with the audiences they want to reach. If you’re ready to see your dealership’s ads showcased on the biggest platforms and performing at their best, let’s connect. Learn more about how Private Marketplaces elevate your marketing strategy here: https://lnkd.in/gtqiVPj3 #AutomotiveMarketing #PMPAdvertising #DealerStream #PremiumContent #OTTMarketing

Netflix’s latest price hike is a signal of broader changes across the streaming landscape. As platforms adapt to evolving consumer behavior, one trend is becoming clear: ad-free subscription models are on the way out. More and more streaming services are embracing ad-supported tiers, opening new opportunities for businesses to connect with highly engaged audiences. Here’s why this shift matters for your dealership: Ad-Supported Models are the Future: Platforms like Netflix and Disney+ have already introduced ad-supported tiers, and others are following suit. This shift means more opportunities to advertise directly to local car buyers while they stream. >>Engaged Viewership: Streaming remains the preferred way to consume content, even as subscription models change. With ad-supported options, your message can seamlessly integrate into the content your audience loves. >>Targeted Reach: Connected TV (CTV) advertising allows dealerships to deliver campaigns with precision, ensuring your ads reach the right customers in your market. >>Cost-Effective Impact: With the decline of ad-free options, businesses gain access to premium audiences at a fraction of the cost of traditional advertising. The future of streaming isn’t just about subscription revenue—it’s about balancing affordability for viewers with impactful ad opportunities for businesses. As this shift accelerates, it’s critical for dealerships to position themselves where their customers are watching. Learn more about this trend and how to capitalize on it here: https://lnkd.in/ghZzvFQ2 #AutomotiveMarketing #CTVAdvertising #OTTStrategy #CarDealershipGrowth

As streaming continues to dominate the media landscape, CTV platforms are reimagining how advertising connects with viewers. A recent Digiday article highlights the rise of non-traditional ad formats, such as pause ads, interactive overlays, and QR codes. These innovations are designed to engage audiences seamlessly without disrupting the viewing experience. For franchise dealerships, this shift presents a significant opportunity to reach car buyers in new and impactful ways. CTV advertising offers an unmatched ability to hold attention while delivering actionable content that aligns with how modern consumers engage with media. With features like QR codes, dealerships can provide instant access to inventory, service specials, or trade-up offers, creating a direct path from the ad to action. Non-traditional ad formats ensure your dealership stands out in an increasingly competitive market. They offer a more interactive and engaging way to communicate your brand’s value while positioning your dealership as a forward-thinking leader in the automotive space. Now is the time to adapt your strategy to align with where your customers are watching. The right CTV campaign can help your dealership achieve both visibility and measurable results. Learn more about these innovations and how they can transform your marketing efforts here: https://lnkd.in/gtuHPqwQ #AutomotiveMarketing #CTVAdvertising #OTTStrategy #CarDealershipGrowth

???? Your Customers Are Streaming – Is Your Dealership Showing Up Where They’re Watching? Nielsen latest "The Gauge" report confirms what many of us already see happening: streaming is now the dominant way people consume content. ?? Streaming accounts for over 38% of all TV usage, outpacing both cable and broadcast. ?? Connected TV (CTV) holds viewer attention far better than mobile or desktop, making it a critical channel for delivering your dealership’s message. As a franchise dealership leader, this means it’s time to reimagine how and where you reach car buyers. From service specials to trade-up opportunities, OTT/CTV campaigns allow you to deliver highly targeted, impactful ads directly into the homes of your local market. Why does this matter for your dealership? ?? Higher engagement: CTV ads keep viewers’ attention longer, increasing recall and action rates. ?? Precise targeting: Make the most of every ad dollar by reaching the right audience at the right time. ?? Unmatched visibility: Get your inventory, offers, and brand in front of customers when they’re truly tuned in. With traditional TV on the decline, your dealership’s advertising strategy needs to meet the moment. The shift to streaming is here—and it’s not slowing down. ?? Ready to take advantage of this shift? Let’s discuss how OTT/CTV campaigns can drive real results for your dealership. Learn more here: https://lnkd.in/eU4AAdCv #AutomotiveMarketing #CTVAdvertising #DealerSuccess #OTT #NielsenTheGauge