Dealer Marketing Magazine

The Future of In-Vehicle Connectivity is Here: ??How can dealerships turn vehicle connectivity into a powerful tool for customer loyalty and revenue growth? In an exclusive interview with Scott Nash, Senior Director of Automotive and Vehicle Connectivity at Verizon, #DMMExpert Steve Schmith, explores how advancements in connectivity are transforming the automotive customer experience. From seamless integrations to proactive service offers, Scott shares insights into: ??The critical role dealerships play in onboarding customers to connected features ??The evolving importance of data privacy and consumer trust ??How apps like Verizon Auto are setting a new standard for personalized service ??Turning over-the-air (OTA) updates into opportunities for dealer-customer engagement Discover why embracing connectivity is no longer optional – it’s the key to unlocking customer satisfaction and building loyalty in the digital age. Read the full article now: https://lnkd.in/dfENu2Jg #AutoIndustry #ConnectedVehicles #CustomerExperience #DealershipInsights #Verizon #Innovation

Waking up and seeing #DMMExpert, Steve Schmith, exploring LA in a self-driving vehicle - makes me happy in my soul. The second article in the series from Reuters Automotive USA features Scott Nash of Verizon and will go live on Dealer Marketing Magazine tomorrow! Enjoy the LA Auto Show, Steve ??? #automotiveevents #automotiveusa #LAautoshow #connectedvehicles

??Data Ownership in the Age of AI ?? In his latest #ChrometoCode column, Todd Smith dives deep into a critical topic reshaping the dealership landscape: data sovereignty. As AI transforms the industry, dealerships that own and master their data will lead the charge in customer satisfaction, innovation, and profitability. But what does it take to truly control your data destiny? In this article, Todd outlines: ??The risks of vendor dependency ??The strategic value of owning your customer data ??Steps to build a robust data foundation ??How dealerships are leveraging data to gain a competitive edge Here’s a key takeaway: “The distinction between industry leaders and followers will increasingly depend on data mastery.” Don’t miss this insightful read for dealership professionals ready to take control of their future. https://lnkd.in/eaGsDSjP #Automotive #DataOwnership #ChromeToCode #ArtificialIntelligence #DealershipMarketing

How do you actually create a personalized customer experience? It's about connecting with fundamental human needs for love, belonging, esteem, and self-actualization.This approach aligns with Abraham Maslow's teachings on what motivates human behavior. In his latest interview, DMM Expert Steve Schmith sits down with Marques McCammon, President of Karma Automotive, to explore how they deliver ultra-luxury experiences rooted in these principles. ??Discover how volume dealerships can adopt these strategies to build stronger customer connections and loyalty. Read the full article here: https://lnkd.in/dBrYYQ5N #CustomerExperience #AutomotiveInnovation #DMMEventInterviews

Discover practical tips on SEO, social media, and more to future-proof your dealership in a digital-first world: ??Insights from Our DMM Expert, Mike Rich In his first article as a DMM Expert, Mike, VP of eCommerce at RevolutionParts, shares essential strategies for capturing OEM parts customers online. Learn how dealerships like Olympia Nissan and Cherry Hill Mitsubishi have driven revenue growth by embracing digital marketing tools tailored for the parts department. ??Check out Mike's debut article for all the details! https://lnkd.in/dS8RKd7n #DMMExperts #MikeRich #DigitalMarketing #AutoPartsSales #DealershipSuccess

?? New Exclusive Article Series Launch! ?? We’re thrilled to share the first in a series of exclusive articles written by Steve Schmith, DMM Expert, who recently attended the Reuters Events: Automotive USA conference. In this debut piece, Steve sits down with Marques McCammon President of Karma Automotive, to explore how volume automotive dealers can adopt ultra-luxury customer experience strategies to foster deeper, more meaningful connections with their customers. McCammon reveals Karma’s approach, rooted in Maslow’s hierarchy of needs—emphasizing personalization, ecosystem partnerships, and an unbroken customer journey. His insights show how, even in high-volume environments, dealerships can create a unique sense of belonging and loyalty. Discover how focusing on these ultra-luxury practices, like tailored experiences, exclusive partnerships, and seamless integration across touchpoints, can elevate your customer experience and set your dealership apart. ??Don’t miss this exclusive series from Steve Schmith —designed to bring you insider perspectives on transforming the customer journey: https://lnkd.in/dBrYYQ5N #Automotive #CustomerExperience #LuxuryMarketing #DealershipMarketing #AutomotiveInnovation #DMM #ExclusiveSeries

Dealerships are investing heavily in data and complex strategies to attract buyers – but are they overlooking one of the simplest, most impactful opportunities? In her latest article, "A Marketing Guide to Attract Female Car Buyers," Kathi Kruse highlights a surprising truth: while dealerships chase new marketing tactics, many miss out on connecting meaningfully with female buyers, who influence 84% of vehicle purchases. From fostering a welcoming atmosphere to understanding what matters most to women in the buying journey, small changes can make a huge impact. ??Is your dealership ready to embrace this straightforward, high-reward approach? https://lnkd.in/deNVATPH #AutomotiveMarketing #FemaleCarBuyers #CustomerExperience #DealerMarketing

?? Welcome to the DMM Expert Panel, Mike Rich!?? We’re thrilled to introduce Mike Rich, Vice President of eCommerce at RevolutionParts as the newest member of our Expert Panel! With over 15 years of marketing expertise, Mike brings invaluable insights into driving profitable parts revenue for dealerships. Mike will be taking over from Ibrahim M. who contributed many articles within his capacity as the CEO and Cofounder of RevolutionParts. Mike collaborates with OEMs, Dealer Groups, and Dealerships to shape eCommerce strategies that make it easier than ever to boost parts sales. When he's not crafting powerful marketing campaigns, you can find him enjoying family time or working on classic cars in his garage. Stay tuned for expert advice and fresh perspectives from Mike and our esteemed panel! #DMMExpertPanel #AutomotiveIndustry #eCommerce #DealershipMarketing

Enough with the “Pink Tax”! Women make over half of U.S. car purchases, yet often pay MORE than men in dealerships. In her Digital Success Playbook column, Kathi Kruse calls out outdated, unfair practices—and shares how dealerships can do better. ??”Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions." Want to drive real change and earn loyalty? It starts with respecting all customers equally. ?Who does it best? Know of a dealer that’s getting it right? Name them in the comments? ?? https://lnkd.in/deNVATPH #AutomotiveIndustry #WomenInAutomotive #DigitalSuccessPlaybook

It takes more than traditional strategies to stand out. In his latest article, Ed Steenman dives deep into the balance between creativity and data-driven precision that defines successful automotive advertising. From building emotional connections through unique video storytelling to harnessing data for targeted reach, Ed explores how dealerships can create campaigns that are not only seen but remembered. Don’t miss out on Ed's insights for crafting the “a-ha” moments that drive engagement and build trust. ?? https://lnkd.in/dUtvCYKf #AutomotiveAdvertising #MarketingInsights #CreativeStrategy #DataDrivenMarketing