DEUNA

82% of companies struggle to identify the root cause of their failed payments, citing this as the most important challenge regarding these frictions (PYMNTS). The lack of clear, actionable insights—caused by disjointed payment providers and unstructured data—makes it difficult to proactively detect anomalies and optimize strategies in real time. But Athia is changing the game. Gabriel Adriazola, Head of Product Strategy at DEUNA, takes you behind the scenes to show how Athia leverages real-time intelligence and actionable insights to elevate payment performance. No hype. No buzzwords. See how Athia redefines payment strategies with AI across different use cases: ? How can Athia maximize my business's acceptance rates? ?? What kind of insights does she provide to uncover new opportunities? ?? How does she optimize payment decisions? Request a demo and be at the forefront of business transformation and payment strategies. ?? https://lnkd.in/d4h4a2eR #ECommerce #Commerce #AI #Data #DataDriven #CommerceAware #MachineLearning #AgenticAI #Payments

?? FOMO on FinTech News? Worry no more: This Week’s Top 7?? Updates, Together with Fintech Meetup 1???DEUNA and Worldpay Have Joined Forces to Make e-Commerce Operations Easier Across LATAM. 2???Airwallex Launches its 'Shifted Perspectives' Campaign with McLaren for the 2025 Formula 1 Season. 3???Ualá Seeks Additional Banking Licenses in LATAM and Launches POS Pro in Mexico. 4???Revolut Explores $60B Share Sale While Expanding Services with New Checking Account and PIX Integration in Brazil. 5???PayPal Unveiled Major Updates and Product News at Investor Day. 6???Stripe Announces New Tender Offer Valuing the Company at $91.5 Billion. 7?? Taktile Secures $54M to Enable AI Adoption for Decision Making in Financial Services. This newsletter also includes:?Jon Stona, Glauber Mota, David Jimenez Maireles, Mercado Libre, Nubank, Grab, App Economy Insights, 5Díaspy This, and more, in my latest weekly FinTech News briefing you’ll actually look forward to reading?? Find this helpful? [ ???????????? ] Anything to add about this subject? [ ?????????????? ???? ?????????????? ] Nice story, Marcel. Next! [ ???????? ] #fintech?#financialtechnology?#fintechindustry?#payments?#paytech #digitalpayments?#paymentindustry?#banking #bankingindustry #digitalbanking?#fintechnews?#buynowpaylater

Athia is here to transform businesses, and these are some of the use cases merchants are loving. Gabriel Adriazola, Head of Product Strategy at DEUNA, gives you a front-row seat to how it works: watch how she interacts with you in natural language, providing highly relevant insights and strategies aligned with your business goals. No hype. No buzzwords. This is a clear and powerful demonstration of her capabilities: ?? Ask anything - get instant answers: No queries, no waiting - just type or talk, and Athia delivers. ?? Live, industry-specific segmentation: Dynamic RFMO modeling tailored for your business ?? Proactive insights - before you even ask: Athia doesn't wait for you to ask the right question, it tells you what you're missing ??? Predict churn down to the exact day: Know when customers are about to leave, and act before it's too late. ?? Al-suggested campaigns, ready to launch: No more guesswork - Athia auto-generates campaigns with expected revenue impact She’s ready to revolutionize your business, with one powerful statement: “I’m here to prove that no other AI company can deliver what I can.” Want to experience it firsthand? Learn more. ?? https://lnkd.in/d4h4a2eR #ECommerce #Commerce #AI #Data #DataDriven #CommerceAware #MachineLearning #AgenticAI

DEUNA + Click to Pay: A partnership that breaks boundaries and strengthens the user experience. ?? Click to Pay is a seamless, intuitive way to pay from any device without the need to manually enter their details, available in over 50 countries. ?? This partnership with Mastercard enables businesses to activate Click to Pay in just a few clicks through DEUNA’s platform—providing a trusted, secure payment option that meets the preferences of millions of cardholders worldwide. ???? Diverse brands like Justo and Clic Air are already leveraging this potential, while we’re also streamlining the integration of this and other innovative solutions in industries like QSR, airlines, telecommunications, entertainment, and more. Discover how this integration can transform your business. ?? https://bit.ly/4if07Dw #ECommerce #Fintech #Payments #Orchestration #Sales #B2B #Partnership #Mastercard

Sporting goods retailers are experiencing rapid global expansion, with the market projected to grow from USD 758 billion to USD 2.24 trillion by 2037 (Research Nester). ????? The e-commerce channel in this industry has also seen substantial growth: the market share of online purchases accounts for 25%, approximately six times higher than pre-pandemic levels (Mollie). However, this also brings unique challenges, from integration requirements—with diverse providers and payment methods envolved—to tailored routing strategies to ensure seamless, secure transactions across markets and stores. ?? What could hinder these companies’ growth? Extensive technical resources and specialized teams are required to manage these integrations, often resulting in misalignment with other business priorities, such as optimizing digital sales channels. Furthermore, rigid payment infrastructures limit routing flexibility and the creation of market-specific rules, which can require significant code modifications, increasing the risk of fraud, declines, and high processing fees. DEUNA streamlines integrations and enables adaptive strategies within a single platform, optimizing approvals, enhancing security, and reducing costs across different markets and stores. ?? See how sporting goods retailers can achieve exponential growth. ?? https://bit.ly/41zSzWw #ECommerce #Fintech #Tech #Payments #DigitalPayments #Orchestration #Retail #SportingGoods

???????? ???? ?? ??????-?????????? ????????????????? — everything you need to know by DEUNA?? — ?????? ????????????????????: ? ??????-?????????? ?????????????????is a payment solution designed to eliminate unnecessary steps in the checkout process, allowing customers to complete their purchases instantly with a single click. By securely storing payment credentials and authentication details, it removes friction from recurring transactions, significantly improving conversion rates and customer experience. — ?????? ???????????????? ????????????????????: ? Friction, Abandonment, and Lost Revenue in E-Commerce: 26% of cart abandonments occur due to the requirement to create an account. 22% result from lengthy or complex checkout processes. 17% happen when the customer's preferred payment method is unavailable. ? Checkout friction is a critical issue, with every additional step reducing conversions by up to 21% (Baymard Institute). ? Global cart abandonment rates have remained close to 70%, leading to an estimated $18B in lost revenue annually (Mastercard). — ?????? ????????????????????: ??????-?????????? ????. ???????????????????????? ????????????????: ???????????????????????? ???????????????? ?? 1?? Start Purchase: Enter email to begin the checkout process. 2?? Account Creation or Login: Create an account or log in if returning. 3?? Enter Personal Information: Fill in name, phone number, & other personal details. 4?? Enter Delivery Address: Provide shipping address details. 5?? Select Shipping Method: Choose preferred shipping option. 6?? Choose Payment Method: Select the preferred payment method (Credit Card, PayPal, etc.). 7?? Enter Payment Details: Manually input payment credentials (i.e. card number, expiration date, CVV). 8?? Review Order: Confirm all information (products, shipping, and payment details). 9?? Authentication Process: Verify identity (i.e. OTP, 3DS, or biometrics). ?? Confirm Purchase: Click to complete the transaction. ??????????: 10+ ???????????? — ??????-?????????? ???????????????? ?? 1?? Authentication Process: Only required on a new device or after a period of inactivity. 2?? Pre-Filled Information: All details, including address and payment method, are already filled out. 3?? Confirm Purchase: Click once to complete the purchase. ??????????: 3 ???????????? — ???????????????? ???? ??????-?????????? ????????????????: ? ???????????????????? ?????? ???????????????????? ??????????????, reducing cart abandonment. ? ?????????????????? ???????????????????? ?????????? by up to 3X compared to traditional UX. ? ???????????????? ???????????? ?????????????? ?????????????????????? and authentication details. ? A ???????????????? ???????????????????? fosters brand loyalty and repeat purchases. Check it out ?? —— Source: DEUNA ? Sign up to ?????? ???????????????? ?????????? : https://lnkd.in/g5cDhnjC ? Connecting the dots in payments... and Marcel van Oost #OneClickCheckout #Checkout #ConnectingTheDotsInPayments

DEUNA and Worldpay have joined forces to make e-commerce operations easier across LATAM. We are proud to announce this collaboration, which enables regional businesses to activate the Worldpay gateway with just a few clicks via DEUNA’s platform. ? #Worldpay #PaymentInnovation #PaymentsOptimisation #eCommerce

DEUNA is the core strategic partner trusted by Worldpay to streamline merchants’ payment operations across LATAM. ???? We are proud to announce this partnership, which allows regional businesses to activate the Worldpay gateway with just a few clicks via DEUNA’s orchestration platform. Worldpay is a global leader in payment processing, handling over $52 billion transactions annually and $1 trillion USD. With this integration, businesses can: ?? Connect with customers worldwide, with the ability to process payments in over 146 countries and 120 currencies. ?? Effortlessly integrate multiple payment methods, optimizing conversion rates and minimizing friction at the checkout stage. ??? Leverage Worldpay’s world-class security infrastructure to protect transactions while meeting the highest industry standards. As Worldpay's core strategic partner in LATAM, DEUNA offers merchants an innovative solution that drives efficiency, accelerates expansion, and ensures security in payment processing. ?? Are you ready to join us? ?? https://www.deuna.com/ #ECommerce #Fintech #Payments #Orchestration #Sales #B2B #Partnership #Worldpay

Due to data quality issues, technical limitations, or skill gaps, 55% of the data that organizations collect goes underutilized (Splunk). Data-driven companies are 3x more likely to report significant improvements in decision-making (PwC). However, many businesses struggle to move beyond the first step. Athia doesn’t just unlock the full potential of data—she bridges the gap between insights and action by delivering proactive, relevant recommendations to boost customer lifetime value, streamline operations, enhance payment performance, and more. ?? ?? The result? More precise execution of strategic initiatives to gain a competitive edge in your industry. It’s time to become truly data-driven. ?? https://www.deuna.com/ #ECommerce #Commerce #AI #Data #DataDriven #CommerceAware

The pharmaceutical industry is one of the largest growing industries globally, projected to scale from $1.6 trillion last year to $3 trillion by 2027 (Towards Healthcare). However, it also faces major challenges such as fraud and payment declines, which can disrupt the experience across key segments such as wholesalers, pharmaceutical distributors, pharmacies, and end consumers. ???? This complex ecosystem creates a wide range of payment preferences that vary by region and segment, requiring extensive coding and additional efforts from technology teams. Moreover, global exposure to fraud requires a region-specific approach with risk-based authentication, while handling multiple providers, currencies, taxation systems, and regulatory requirements further complicates reconciliation and traceability. The good news: payment orchestration platforms (POPs) deliver flexible, adaptable solutions tailored to the specific demands of the pharmaceutical industry, aimed at maximizing approvals, reducing risks, and optimizing resources. ?? Learn how DEUNA can enhance growth and profitability within this industry. ?? https://bit.ly/3Qn4qR3 #ECommerce #Fintech #Tech #Payments #DigitalPayments #Orchestration #Pharmaceuticals