DCI Marketing

dvLED displays have significant advantages over traditional LED screens, and our new demo unit showcases why: ?? Brightness and contrast:?Higher brightness and contrast makes dvLED screens visible even in direct sunlight. ?? Color range:?A wider color range provides a more vibrant picture than legacy screen technologies. ?? Resolution: Improved resolution, especially for large displays, provides a crisp picture. ? Modularity: dvLEDs can be stacked, shaped and connected to create the necessary display size. If one module fails it can be easily replaced. ?? Durability:?dvLED screens can last up to 100,000 hours, or about 11 years. Projection lamps require replacements at around 5,000 hours. Laser projectors have a lifespan of about 25,000 hours. Our own Shaun Herda explains how we're educating our team:

Brian Gunning has joined DCI Marketing as a Digital Content Manager for our strategy team. Brian has nine years of experience in creating and managing digital content, with a focus on the architectural and automotive industries. Not only does he come with extensive experience managing creative assets and projects, but he also has a history as an artist – creating both 3D renders and AR/VR experiences. His most recent role was with Subaru as a Digital Platform Content Specialist, where he managed and coordinated content across their digital platforms, including the Subaru Digital Showroom. Outside of work, Brian loves getting friends together for game nights, spending downtime at home with his cat, Chiaro, and heading into Philly with his girlfriend, Mary, for concerts, events, and new restaurants. Welcome to DCI, Brian!

What exactly do end-to-end services from DCI Marketing look like? See for yourself by checking out this video, which highlights the range of services the company recently provided to Kia. https://lnkd.in/gvvmxRad

Nino Makasarashvili has joined DCI Marketing as our new Account Director for Beauty Accounts. Nino comes with over nine years of experience in business development and client management, with a strong background in luxury beauty, retail marketing, and visual communications. She's known for building lasting relationships, driving growth, and delivering creative solutions that make a real impact. In her most recent role at Imagine, she worked closely with luxury cosmetics and spirits brands, helping them elevate their visual communication and packaging strategies. Before that, she led a team at Systematics Screen Printing Inc., where she increased sales and guided a top-performing account team. On a personal note, Nino is all about enjoying life. She loves good food and fine wine and is a home cook at heart. She's passionate about exploring new cultures and experiences through travel, learning, and reading. Outside of work, you'll find her scuba diving, painting, or practicing yoga and mindfulness to stay balanced. Welcome to DCI, Nino!

All of us at DCI Marketing hope that you have an enjoyable Labor Day Weekend. This year, it's the 130th anniversary of Labor Day, after President Grover Cleveland signed a congressional act in 1894 to make it a federal holiday. The first Monday in September is also Labour Day just to our north in Canada. So Happy Labour Day to our Canadian friends and colleagues.

We're excited to announce that Calie Delisi has joined the Project Management team at DCI Marketing. Calie has led cross-functional teams on projects such as website builds, mobile applications and online chat/retail platforms. Calie attended Lakeland College in Plymouth, Wisconsin. In addition to her studies, she played softball (something she's done most of her life). She loves animals and is a "fur mom" to her pup, Benji. Welcome to DCI Marketing, Calie!

We're happy to announce that Haley Durler has joined DCI Marketing as an Installation Coordinator working out of our Milwaukee office. Prior to joining DCI, Haley worked at Direct Supply where she helped manage large installs of furniture, art, and soft goods at Senior Living facilities that were undergoing new construction or being renovated. Prior to Direct Supply, Haley was a Social Worker in Milwaukee, working with youth in the court system. And belated congratulations to Haley and her husband, Collin, who were just married in July! Welcome to DCI Haley!

Our creative, marketing and client relations teams spent the day at House of Harley-Davidson last week, learning how they keep customers coming back over and over again, in a place where it snows for four months of the year. Their winter storage facility allows them to work with customers to accomplish major service or upgrades during the winter months, while their Express Lane Service business keeps the shop busy when it's nice. We help Harley-Davidson Motor Company with its Express Lane Service and Premier Service Award Programs. House of Harley-Davidson won back-to-back Gold Premier Service Awards in 2022 and 2023.

If you’re visiting a Kia America dealership this late summer, you can’t miss the work we were proud to produce.

Have You Heard of "Phygital"? Combining the words "physical" and "digital," Chris Weil, former Chairman and CEO of Momentum Worldwide, created the portmanteau in 2007. This blending of two words established the new phenomenon in the American psyche and pointed the way to a new business model. In 2020, COVID-19 accelerated the movement by offering online shopping with store-to-trunk pickups and other social distancing innovations. The Business Paradox, an online magazine focusing on business, put together a timeline of the progression, which starts with the public's early internet usage in the 1990s. It may be hard to believe, but it wasn't until the early 2000s that online shopping became commonplace. According to the magazine, phygital isn't "just a trend" – it's a revolution. "By embracing the convergence of physical and digital, brands can forge deeper connections, foster loyalty, and exceed customer expectations." The Business Paradox envisions the future of phygital as providing more self-direction for consumers: "As businesses begin to go 'phygital,' the divide between physical and digital interactions will continue to blur. The lines will fade, giving rise to a new era where customers dictate the terms of engagement." At DCI Marketing, we're helping our customers provide a world class shopping experience with digital solutions in physical spaces. Watch for our upcoming white paper, "Bridging the Online and In-Store Experiences" in the coming weeks.