Thank you MediaPost for the coverage! https://lnkd.in/e68Qkzxh
D/CAL
广告服务
Detroit，Michigan 1,834 位关注者
Built to #MakeBrandsHappen at the speed-of-culture. Detroit | Chicago | San Diego
关于我们
Founded in late-2018 by Tony Hawk and a couple of agency veterans, D/CAL is diverse strategic creative agency uniquely qualified to solve an equally diverse spectrum of brand marketing challenges — specializing in contemporary brand development, speed-of-culture creation, and brand activations. An inch wide with agency pros (20%). A mile deep with cultural provocateurs (80%). D/CAL’s unique 80/20 composition allows them to partner on planning that doesn’t smell like strategy, and invent things that don’t look like advertising. Make brands happen. www.dcalagency.com
- 网站
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https://www.dcalagency.com
D/CAL的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Detroit，Michigan
- 类型
- 私人持股
- 创立
- 2018
地点
D/CAL员工
动态
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Thanks LBBonline - Little Black Book for the recognition of our latest work for The Scotts Miracle-Gro Company. All hail the #yardgoats! https://lnkd.in/ema_hk_q
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“Ton of candor” ??
It's the second episode of Year 1 featuring Outerkind co-founder Christian Gani. This time, we head to Detroit and take a peek into the first year of D/CAL. adam j. wilson gives us a ton of candor—and how his unique path in founding the agency with Tony Hawk happened. As a bonus, we'll run D/CAL's Meet an Indie Agency with Adam and Tony immediately after the show. It's a hell of a story you won't want to miss.
Year 1: D/CAL's Adam Wilson Chops it Up with Christian Gani
www.dhirubhai.net
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?? New Client work sprouting...
Our work for our newest Client is beginning to roll out, starting with the kickoff video below. This campaign is launching an entirely new brand for The Scotts Miracle-Gro Company, featuring their Founder, O.M. Scott - the man who, back in 1868, essentially invented the American yard. And this new O.M. Scott & Sons throwback brand features a simple line of natural grass food and seed in recyclable bags. While the market need for this is certainly there, we had a hunch there was more to act on. So, we dove deep into our Client’s audience segmentation with the D/CAL SubMethod? to uncover a very real, very actionable insight: This audience sees their yard not as a “lawn” with perfect edges to be admired from afar, but rather, a place of freedom, fun, and creativity. To them, a bald spot under a tree swing is a positive affirmation. These are folks who go hard on their yards - and want safe, healthy grass for those bare feet and furry paws. In other words, yard > lawn. We call them “Yard GOATS.” And O.M. Scott is the O.G. Lots more to come. In the meantime, give this all-new brand a follow on the socials @OMScottandSons as we celebrate the glory of the great American yard.?And if any of you Yard Goats are already thinking about getting your yard ready, you can buy it here: https://bit.ly/3F3RMnC https://lnkd.in/ezbq8egU
Yard GOATs Get It
https://www.youtube.com/
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?? ding ding!
Ring the bell. A nice Indie Agency News member win! Congrats, D/CAL! #indieswork
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Our subculture-driven approach, the D/CAL SubMethod? (which you can read about here: https://lnkd.in/gGAdxUmV) doesn't just lead us to better strategic creative briefs, it's also what makes us a deeply collaborative agency with outside talent. Illustrators, musicians, sound artists, hackers, muralists, photogs, filmmakers, animators, you name it. Behind the scenes, part of the story, or both - here's a glance at the past few years of collaboration with insanely talented humans.
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Hey Detroit-area people - if you like beer, independent filmmaking, and design, our Co-Founder, adam j. wilson, will be on a panel at this unique event on March 13th. Info and tix below….
Founder at RampOrRye, Executive Creative Director at Woodward Original, D Council Member, Ex VICE
Panelists announced; come join us for a night celebrating the art of the beer label! We’ll be showing short films, serving free beer and discussing creativity wrapped on a bottle! Or can. The panel includes heavyweights: Justin David Brink - Former Creative Director at Bell’s Brewery adam j. wilson - Co-Founder D/CAL Agency - Tony Hawk’s Subculture-Driven Creative Agency Kevin Romeo - Founder of Rhino Films, Kalamazoo and a self proclaimed Beer Critic. Mark Rieth - Founder and Owner Detroit Liquid Ventures Hosted by the hypnotic Daniel Riley (Axle Brewing) and host of @radiocureradio Tickets here: https://lnkd.in/gBjARmW4 @ Display Group March 13th #beer #design #artdirection #film #doc #breweries #culturemarketing
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This is ??
Serving up strategic cold-cuts in a world of lukewarm hot-takes / Strategy @ Quality Meats Creative:
Don't Panic! AI isn't the end of creativity Unless your creative career consisted of remembering, organizing, or explaining other people's ideas Because then, yeah, sorry... You're toast But for the rest of us, things are going to get very interesting To see why, check out this handy pocket sized guide to surviving the imminent AI Apocalypse!
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Our agency is purpose-built for brand leaders who feel stuck in the demographic-driven swirl of buying their way to brand relevance. Our strategic and creative approach begins and ends with a simple belief: subcultures > demographics. We act on that through a strategic and creative methodology called the D/CAL SubMethod. But, that’s only possible in part, because of the people in our ranks.? Agency “outsiders” who not only understand subcultures, but also directly contribute to the culture. Rick Williams is one such individual - one of seven brilliant humans that make up D/CAL’s Advisory Board (the first of its kind in the creative agency category). This is his story.?