Day One Strategy

MR matters now more than ever". In an era of rapid technological change, market research is more critical than ever in healthcare decision-making. Excited to share this new article, co-penned by Claire Macchia and the Intellus Worldwide Integral Insights Task Force, highlighting how organisations can unlock a competitive advantage by striking the right balance between digital analytics, AI, and human-driven insights. https://lnkd.in/ePwZgXq3 Key takeaways: ?? Speed vs. quality – faster decision-making is essential, but not at the cost of strategic insights. Investing in both digital analytics and market research ensures businesses stay competitive ?? Market research as a strategic partner – to move from data-informed to truly insights-driven, organisations must embed research into business planning, with executive sponsorship and cross-functional collaboration ?? GenAI as an enabler, not a replacement – while Generative AI enhances efficiency, human oversight is crucial to ensure insights remain accurate, actionable, and patient-centred ?? Investing in insights pays off – companies that undervalue market research risk missing critical context that can drive successful commercial strategies. Data alone isn’t enough—understanding the why behind the numbers is what creates real impact As healthcare evolves, market research teams must adapt—embracing new tools, ensuring insights drive strategic decisions, and reinforcing their role as trusted advisors in business growth. How is your organisation balancing primary research, analytics, AI, and human insight in decision-making? https://lnkd.in/ePwZgXq3 #MarketResearch ##AI #InsightsDriven

Looking to leverage AI + human intelligence as a competitive advantage? This article co-written by Claire Macchia, Managing Partner at Day One and the Intellus Worldwide Insights Task Force outlines how companies can unlock a competitive advantage by striking the right balance between digital analytics, AI, and human-driven insights. https://lnkd.in/eWtE7YPc #marketresearch #GenAI

Is AI making market researchers obsolete? That was just one of the bold questions our clients raised during our recent webinar, ‘Accelerating Pharma Launch Insights.’ The discussion sparked some fascinating debates on AI’s role in insights. Here are three of the most thought-provoking questions—and our take on them: 1??How do we avoid AI becoming an ‘echo chamber’ that just repeats what’s already out there? AI is great at synthesising existing knowledge, but to push beyond that, we need to train models on fresh insights. One technique we’ve used is training AI agents to think like diverse experts—entrepreneurs, brand strategists, innovators—to get radically different perspectives. The key is using AI to stretch thinking, not just validate what we already know. 2?? Can we ever fully rely on synthetic respondents in research? AI-generated respondents (based on real data) are proving useful in persona work and early-stage ideation, but they’re not a replacement for real human input. Synthetic data needs to be constantly updated and validated against primary research to ensure it reflects reality. AI + Human will always be stronger than AI alone. 3?? Are we making market researchers (or insights teams) obsolete? Far from it! AI is shifting the role of researchers—not eliminating it. The real value now lies in asking the right questions, crafting smart prompts, and critically interpreting AI outputs. The best insights still come from a mix of data, human intuition, and strategic thinking. A huge thank you to Nicola Bailey Claire Macchia Michael Housman for a thought provoking webinar and our clients for the engaging discussion! What do you think—are these the right questions to be asking? Drop your thoughts below! #AI #MarketResearch #Pharma #Innovation #Insights

In the race for speed and efficiency, companies risk losing the strategic insights that truly drive competitive advantage... In this new publication from Intellus Worldwide, Day One's US Managing Partner Claire Macchia, alongside Fabrice Dussol Ken Kirsch and Lynn Ricker (Buscarini) and Diana Pohle, Ph.D. explore the evolving role of market research in healthcare against the backdrop of AI innovation and transformation. Key takeaways: ??Market research must evolve – It’s not just about data; research provides the "why" behind decisions, ensuring insights go beyond surface-level trends ?? GenAI as a partner, not a replacement – AI can enhance efficiency, but human oversight is essential to maintain quality and strategic depth. ?? Investment in insights = competitive advantage – organisations that prioritise market research gain a deeper understanding of patients, HCPs, and market dynamics, leading to smarter commercial decisions A must-read for those navigating the intersection of AI, analytics, and market research in healthcare. Full article here: https://lnkd.in/ePwZgXq3 #MarketResearch #HealthcareInsights #AI #CompetitiveAdvantage

Hannah Mann, Day One Strategy, Founding Partner recently talked to Xraised on their podcast about her leadership journey at Day One Strategy. She reflected on her original vision for the company, the journey to defining our unique point of difference, the challenges we’ve navigated along the way, and our next steps with GenAI and bespoke builds. Key takeaways: 1??Always listen to your clients, don’t be afraid to pivot 2??AI is fundamentally changing how we work - with examples of what we’re doing with some of our clients 3??You are only as good as the talent you can hire 4??Focus and stick to your core value proposition to build a strong brand 5??AI bespoke builds are the future for market research Dig in further, by listening to the podcast, to hear more about Hannah's leadership journey. Link to podcast: https://lnkd.in/dY6s5dWj #healthcareresearch #MR #entrepreneur #womeninbusiness #startup

Register for our latest webinar 'Accelerating Pharma Launch Insights with AI'. Discover how cutting-edge AI is transforming pharmaceutical brand launch strategies in this exclusive live webinar. Dive into the details of an award-winning pre-launch project with Sanofi, and gain insights into the future of AI-driven brand success. Register here: https://lnkd.in/edMj_Shs What you will learn: 1??Behind-the-scenes insights:?Hear how AI was leveraged to gain strategic insights for the brand plan pre-launch, revealing new approaches to market understanding and strategic planning 2??Deep dive into innovative approaches: From AI-Ideation sessions to help inform the design of our work to activating the key insights leveraging Generative AI Videos 3??Panel discussion:?Participate in an engaging discussion on how AI is shaping pharmaceutical insights and brand strategies, with real-world applications and future opportunities 4??+ Live AI Demos: Watch Dr. Mike?Housman showcase the latest AI tools and capabilities to keep you up to date on all things AI. Featured speakers: Claire Macchia, Managing Partner at Day One, will share her expertise on building impactful AI strategies for pharma brands. Nicola Bailey, Director of Market Research at Sanofi, will share valuable insights into innovative approaches to brand launch planning. Dr. Michael Housman, Technologist and Full-Stack Data Scientist, will offer a live demonstration of the latest AI advancements and their real-world applications. #pharmainsights #AI

Omnichannel overload = disengagement. More touchpoints don’t mean more impact. A 2023 study found HCPs receive messages from 10+ channels, but only 3-4 truly resonate (Across Health). As Emilie Genero highlights in her latest article, the future of omnichannel isn’t just integration—it’s intelligence. AI and data can help pharma move from more noise to more impact: ? Unified Journeys – See the full customer experience, not just isolated touchpoints ? Optimised Channel Mix – Use AI to refine and focus efforts where they matter ? Hyper-Personalisation – Deliver the right message, at the right time, to the right HCP Research shows better sequencing (e.g., rep visit + digital follow-up) can increase Rx intent by 30% (Veeva Pulse). #Omnichannel #PharmaMarketing #AI #HCPengagement

Register for our latest webinar 'Accelerating Pharma Launch Insights with AI'. Discover how cutting-edge AI is transforming pharmaceutical brand launch strategies in this exclusive live webinar. Dive into the details of an award-winning pre-launch project with Sanofi, and gain insights into the future of AI-driven brand success. Register here: https://lnkd.in/edMj_Shs What you will learn: 1??Behind-the-scenes insights:?Hear how AI was leveraged to gain strategic insights for the brand plan pre-launch, revealing new approaches to market understanding and strategic planning 2??Deep dive into innovative approaches: From AI-Ideation sessions to help inform the design of our work to activating the key insights leveraging Generative AI Videos 3??Panel discussion:?Participate in an engaging discussion on how AI is shaping pharmaceutical insights and brand strategies, with real-world applications and future opportunities 4??+ Live AI Demos: Watch Dr. Mike?Housman showcase the latest AI tools and capabilities to keep you up to date on all things AI. Featured speakers: Claire Macchia, Managing Partner at Day One, will share her expertise on building impactful AI strategies for pharma brands. Nicola Bailey, Director of Market Research at Sanofi, will share valuable insights into innovative approaches to brand launch planning. Dr. Michael Housman, Technologist and Full-Stack Data Scientist, will offer a live demonstration of the latest AI advancements and their real-world applications. #pharmainsights #AI

Register for our latest webinar 'Accelerating Pharma Launch Insights with AI'. Discover how cutting-edge AI is transforming pharmaceutical brand launch strategies in this exclusive live webinar. Dive into the details of an award-winning pre-launch project with Sanofi, and gain insights into the future of AI-driven brand success. Register here: https://lnkd.in/edMj_Shs What you will learn: 1??Behind-the-scenes insights:?Hear how AI was leveraged to gain strategic insights for the brand plan pre-launch, revealing new approaches to market understanding and strategic planning 2??Deep dive into innovative approaches: From AI-Ideation sessions to help inform the design of our work to activating the key insights leveraging Generative AI Videos 3??Panel discussion:?Participate in an engaging discussion on how AI is shaping pharmaceutical insights and brand strategies, with real-world applications and future opportunities 4??+ Live AI Demos: Watch Dr. Mike?Housman showcase the latest AI tools and capabilities to keep you up to date on all things AI. Featured speakers: Claire Macchia, Managing Partner at Day One, will share her expertise on building impactful AI strategies for pharma brands. Nicola Bailey, Director of Market Research at Sanofi, will share valuable insights into innovative approaches to brand launch planning. Dr. Michael Housman, Technologist and Full-Stack Data Scientist, will offer a live demonstration of the latest AI advancements and their real-world applications. #pharmainsights #AI

As we celebrate 6 years of Day One Strategy, we marked this milestone with a big move—into our brand-new office in London. From a small remote team to a 40-person company in London and New York—this move reflects our growth. This new space is perfect for collaborating and coming together to innovate and push boundaries. A huge thank you to our incredible team and clients who’ve made this journey possible. Here’s to the next chapter! Hannah Mann Abigail Stuart Reena Sooch Joel Jitell Samantha Fernando Mark Kohter Hannah Tough Claire Macchia Elise Roche Chris Peto Daniel Gallagher Emilie Genero Ben Lorkin Jamie Harrison Gedas Tamutis Toya Randolph Helena Sierra Dias Ifrah Awaale Tanjim Sayeeda Ania Stankiewicz Jess Watson Jessica King Alessandra Costantini Emma Eden Hannah Marshall Hannah Munday Aneesa Sajid Olivera Ad?i? Lawrence Hill Niki Kovonuk Anna Woolery, MPH Charlotte Beauvais Molly Muha Josh Tahan #DayOneStrategy #Innovation #Insights