Day One Agency

Culture has a lot to say about the girls of Gen Alpha. But what if we’re getting the “why” behind their purchasing decisions all wrong? What if it’s less about excessive screen time or unrealistic beauty standards and more about the landscape of brand discovery driving a never-before-seen evolution of tween marketing? Read about the intricacies of how & why Gen Alpha girls interact with brands here ?? https://lnkd.in/g7AFsunZ Text: Lauren Niles Design: Tyler Yee #genalpha #marketing #advertising

Our CEO Josh Rosenberg sounds off on the importance of understanding your target audience in the latest Axios Communicators newsletter ??? Read about the current state of the media landscape and how to engage with non-traditional media outlets here: https://lnkd.in/ek2qUgD8 Thank you Eleanor Hawkins & Axios!

We painted the streets for Group Chat ?? Want to get in on the fun? Apply here: https://d1a.com/group-chat

Happy Latine Heritage Month! The Ones to Know & Mi Gente, D1A's Latine Employee Resource Group, are sharing some of our favorite Latine content creators in the fashion space ?? Featuring Rocio Paredes, Miranda Sanchez, Juan Marquez, Gaby Aleixandre

When our CCO, Jamie Falkowski, was invited to deliver a keynote at Advertising Week Asia, we began boiling down our approach to earn relevancy & build legacy. Thus, our 5 step plan to authentically engage Gen Z was born?? Swipe through for the highlights & read more here: https://lnkd.in/eZgvk89i #advertisingweek #advertisingweekasia #genz

We helped our friend Casey Lewis host the inaugural After School Debate Club with Substack! From the consequences of screen time to the merits of Zyn vs. cigarettes to the current state of dating, it was a night full of good old-fashioned debates ?

Want to get paid for your hot takes? We’re looking for curious Gen Zers ages 18 to 27 to join Day One Agency’s Group Chat. Tell us what you love, what you’re passionate about and what you think about today’s buzziest topics — in return, we’ll give you cash, prizes and invites to IRL events ?? Apply here: https://d1a.com/group-chat

Thank you PRWeek’s Julia Walker for covering our work with #client Linktree and Vote.org on the National Voter Registration Day campaign, which helped over 100 top celebrities mobilize fans to verify or update their voter registration ??? Read on here: https://lnkd.in/e7M_rUCn And head to our Linktree to register to vote or check your status:? https://lnkd.in/e9X4etKa

We caught up with Jamar Rogers, one of the stars of our D1A Creator Studio, to hear how he got involved with content creation & what he’s learned from the D1C ??

Skin sins are… tempting ?? But they happen to all of us. So, as part of our Divine Skintervention campaign with #client #elfskin E.L.F. BEAUTY, we asked our resident Sinfluencer to read out your skin sin confessions ??