Daxue Consulting

?? China’s digital healthcare market saw rapid growth, driven by innovations in telemedicine, AI, and online pharmacies. ?? The COVID-19 pandemic played a key role in accelerating this growth, with online healthcare users rising to 34% by 2022 and digital hospitals multiplying six-fold. The government supported this shift by including online healthcare in the National Health Insurance and incorporating it into the 14th Five-Year Plan. ?? Digital health tools, such as wearables and mobile health systems, are improving chronic disease management for over 400 million Chinese people suffering from conditions like hypertension, diabetes, and cardiovascular diseases. ?? Major players in China’s digital healthcare market include Ping An Good Doctor, Ali Health, and JD Health, offering services ranging from AI-assisted consultations to 24/7 family doctor support, with millions of active users. ?? The digital pharma and telemedicine sectors are rapidly evolving, with China’s online pharmacy market projected to reach RMB 380 billion by 2025. Read more here: https://lnkd.in/gVEaNawT #DigitalHealthcare #ChinaTech #Telemedicine #ChronicDiseases #ECommerce #AIHealthcare #PingAn #AliHealth #JDHealth #DaxueConsulting #DaxueStories

What social listening reveals about how Chinese people lose weight ??? Popular diets include intermittent fasting, Keto, and organic diets. Social media influences food choices. ???♀? Fitness apps and influencers are key to nurturing exercise habits. Many prefer home workouts over gyms. ??♀? Acupuncture and Oolong tea are popular for weight loss in TCM. ??Following international trends, Ozempic gained popularity as a weight loss drug. ??? Brands like Genki Forest and Innocent Juice cater to health-conscious, weight-loss-focused consumers. Read more: https://lnkd.in/g6r2fr88 #WeightLoss #ChinaHealth #FitnessInChina #SocialMedia #TCM #DietTrends #HealthAndWellness #ChineseBeautyStandards #WellnessIndustry #WeightLossMarket #ChineseConsumers #FitnessApps #Ozempic #MealReplacement #DaxueConsulting

?? China’s perfume market is driven by Gen-Z’s demand for emotional connection, cultural relevance, and personalization, alongside a shift from stigma to chic self-expression. ?? Perfume revenue surged from RMB 15.6 billion in 2020 to RMB 26.5 billion in 2024. Floral scents remain popular, but niche and high-end fragrances are gaining traction, with imports rising significantly. ?? Local brands like To Summer are redefining the market with Oriental fragrances inspired by Chinese botanicals, aligning with the Guochao trend. L’Oréal’s investment in To Summer highlights the global potential of Chinese-inspired scents. ?? Digital platforms like Xiaohongshu drive perfume trends, with 65 million fragrance-focused users in 2024. Brands like Tamburins leverage celebrity endorsements, such as Blackpink’s Jennie, to tap into China’s idol culture and boost visibility. Read more here: https://lnkd.in/g-smYRXe #PerfumeMarket #FragranceTrends #ChinaMarket #GenZ #Guochao #ToSummer #LeLabo #Tamburins #Xiaohongshu #DaxueConsulting #DaxueStories

Is this the end of Carrefour in China? ?? ?When Carrefour opened its first store in Beijing in 1995, it received overwhelming attention. "At that time, shopping at Carrefour was a fashion," recalled a former old employee. "Imported goods, shopping carts, barcode checkouts, these things that seem common now were all new things at the time." ?? In the mid-2010s, Carrefour started showing clear signs of struggle, with net sales dropping to RMB 27 billion (EUR 3.6 billion) in 2018. Despite Suning acquiring 80% of its stakes in 2019, it didn’t stop it declining. In 2021, Carrefour had 205 stores in China, and in 2024, it plummeted to only 4 stores. ?? Supply chain issues and the rise of e-commerce contributed to Carrefour’s struggle. Carrefour adopted a “light asset and high efficiency” operation model that facilitated its rapid expansion in China but later became a challenge. By the time Carrefour sought to build a more sophisticated supply chain system, its competitors, including Walmart and RT-Mart, were already ahead. ?? In 2023, Carrefour in China denied rumors that was filing for bankruptcy. According to a statement from Carrefour to the Global Times in January 2024, it is “making an active transformation and upgrading to tackle with the challenges”. However, despite these reassurances, Carrefour’s future in China remains uncertain. Check out the full article on the Carrefour in China: https://lnkd.in/g6uxtGfw #Carrefour #Hypermarket #Ecommerce #ChinaMarket #China #DaxueConsulting #DaxueStories

?? China’s digital healthcare market saw rapid growth, driven by innovations in telemedicine, AI, and online pharmacies. ?? The COVID-19 pandemic played a key role in accelerating this growth, with online healthcare users rising to 34% by 2022 and digital hospitals multiplying six-fold. The government supported this shift by including online healthcare in the National Health Insurance and incorporating it into the 14th Five-Year Plan. ?? Digital health tools, such as wearables and mobile health systems, are improving chronic disease management for over 400 million Chinese people suffering from conditions like hypertension, diabetes, and cardiovascular diseases. ?? Major players in China’s digital healthcare market include Ping An Good Doctor, Ali Health, and JD Health, offering services ranging from AI-assisted consultations to 24/7 family doctor support, with millions of active users. ?? The digital pharma and telemedicine sectors are rapidly evolving, with China’s online pharmacy market projected to reach RMB 380 billion by 2025. #DigitalHealthcare #ChinaTech #Telemedicine #ChronicDiseases #ECommerce #AIHealthcare #PingAn #AliHealth #JDHealth #DaxueStories #DaxueConsulting

?? China’s winter apparel market is driven by winter sports, tourism, and southern China’s reliance on warm clothing due to a lack of centralized heating. ?? Post-2022 Winter Olympics, ski resort bookings rose 50.49% YoY, and ski jacket sales grew over 50%. Harbin saw a 50% YoY increase in hotel bookings, with 80% of winter tourists coming from southern China. ?? Thermal underwear sales doubled during Double 11 2024, while dopamine-colored ski wear saw 500% sales growth. Consumers prioritize both warmth and style. ?? Traditional MaMian skirts and retro Hong Kong-inspired fur are trending. Southern China’s cold winters popularized outdoor thick pajamas, dubbed the “Hunan Provincial Uniform.” ?? BOSIDENG focuses on luxury down jackets, while Arc'teryx Equipment redefines retail with immersive experiences. thenorthface x SKIMS collaboration targets female consumers with stylish, functional winter wear. Read more here: https://lnkd.in/fh8bCub #WinterApparel #WinterFashion #ChinaMarket #WinterSports #SkiTrends #CulturalFashion #Bosideng #ArcTeryx #TheNorthFace #SKIMS #DaxueConsulting #DaxueStories

Ozempic – a medicine for adults with Type 2 diabetes – is gaining attention for weight loss in China ?? Ozempic, introduced for type 2 diabetes, has caught the attention of consumers seeking weight loss. It is the brand name of semaglutide, a member of the GLP-1 drug class. ?? In June 2024, China’s National Medical Products Administration (NMPA) approved the scope extension of Ozempic’s market authorization, adding the long-term weight management indication to its previous Type 2 diabetes Mellitus scope of use. It is the first time a GLP-1 drug received approval for weight control in China. ?? China’s concern over its surging obesity rate could contribute to a more open stance towards GLP-1 therapies. This is reflected through the official framing of Xinhua, the largest state media, which deliberately reported a more staggering estimate of the overweight population in China, 50%, as opposed to the more optimistic figure from the WHO. ?? Two foreign giants – Novo Nordisk and Eli Lilly – dominate the Chinese GLP-1 drug market, accounting for 94% of total GLP-1 drug sales in China. However, the competitive landscape might intensify with domestic pharma firms including Huadong Medicine and Gan & Lee Pharmaceuticals investing in R&D to bring the treatments to the market. #Ozempic?#GLP?#WeightLoss?#Wellness?#HealthAndWellness?#ChinaHealth?#ConsumerTrends?#DaxueConsulting?#DaxueStories?#ChinaMarket

China’s fertility market: Medical advancements are shaping the future of reproductive health ?? China faces a concerning reality: a shrinking population. In 2024, its population fell to 1.408 billion for the third consecutive year and its birth rate was 6.77 births per 1,000 people, making it vulnerable to the “low-fertility trap”. ?? This persistent decline in birth rates can be largely attributed to a combination of factors such as rising living costs, shifting societal attitudes toward marriage and family, and the increasing pressures of career development. However, another significant and often overlooked contributor is the increasing prevalence of infertility. ?? The infertility rate is rising in China. Among couples of childbearing age, the infertility rate rose from 11.9% to 18.2% between 2007 and 2023. This means about 1 in 6 couples in China faces difficulties conceiving. ?? Solutions to address infertility are growing stronger. Assisted Reproductive Technology services are now included in medical insurance in 27 provinces and In Vitro Fertilization is becoming more accessible with subsidies. Egg freezing is also gaining popularity amid polarized opinions. Check out the full article on China’s fertility market: https://lnkd.in/gXXpXKQf #ConsumerTrends #ChinaFertilityMarket #ChinaMedical #DaxueConsulting #VVR #DaxueMedical #DaxueStories #ChinaMarket

?? Meituan’s Q3 2024 revenue reached RMB 82.25 billion, up 21% YoY. It is the top 3 Chinese internet company by market value. ?? Meituan’s Super App ecosystem offers 200+ services, with 81M monthly active users and a 69% food delivery market share. ?? Its "Food + Platform" model focuses on core food delivery (30% revenue) while diversifying into other services (28.2% revenue). ?? A customer-centric approach drives Meituan’s success. For instance, Pin Hao Fan achieved 8M daily orders among price-conscious users by offering low-price, high-quality meals. Meituan also provides B2B tools like ERP systems to enhance merchant efficiency. ?? Meituan leverages private traffic through Bonus Fandom Groups and WeChat Mini Programs to increase user engagement and repeat purchases with cost-effective marketing. Read more here: https://lnkd.in/g-aXduiT #Meituan #AI #FoodDelivery #SuperApp #ChinaTech #MarketExpansion #DaxueConsulting #DaxueStories

??? Check out the 2025 China marketing calendar! ?? Consumer spending has slowed, but not across all categories. In fact, some categories are doing well, such as collectible toys, sports apparel and equipment, health supplements, and pet supplies. Moreover, special occasions like Lunar New Year, Mother's Day, and China's numerous Valentine's Days, are still drive spending on gifts, travel, and healthier food and drinks, and other meaningful purchases. As consumers become individualistic and celebrations diversify, value remains crucial. #ChinaMarketing #ConsumerTrends #2025ChinaMarketingCalendar