How To Create Most Effective & Unique Social Media Strategy?

A lot of us as a marketer or business owners are focused on what is the social media strategy, how we going to post when we are going to post, what we are going to post and that takes a lot of time to think and sometimes even a lot of creatives and hard work and patience to know that yeah the strategy we made is working or is not working,

When I was working with my clients, they all are worried about how they are going to look on social media, they want to be perfect, they want to be different, and coming up with the different strategy every time is not possible and not an option too.

So how to structure your social media strategy that even your client is happy and it does work and deliver results?

The answer is Social Media User Experience

Term User Experience is something a lot of you will be aware of, creating a great experience for the user is a proven strategy digital marketers have been using for a long time to optimize the websites of their clients.

What about creating a valuable & eye-catching user experience for people who are visiting your social media?

Social media for most of the people is about experiencing what others are Posting/doing and somewhat imagining of being at their place doing those things which are looking good on other pages.

If you have a page selling product or service and you are able to make the person imagining him/her with your product and service, your social media handler have done what it was supposed to do.

A social media content strategy should be mainly focusing on Representing the services and products in a way to the world that they should know what is that they are going to have, as your product/services.

What it is they are going to experience exactly if they trust your brand,

What is that they are paying for, the major characteristics and fun/unique part of your product

What is that they are going to have at the end of the day with them

What they can expect in terms of result from your product/service 

If you are able to show your follower the whole experience they are going to have from start to end, from purchasing to using the product/service to the results they are going to achieve be it in a pictorial way or by making videos or any other means, your social media strategy is going to be the one which will be helping out you to keep your client happy as he now has a unique representation of his brand on social media.

And for sure if the product/service is really helpful and shown in the way that it can create an impact on the customer's life yes it is going to give you results without setting up those heavy funnel systems at the first level itself.

I hope this article will help you create social media strategy in more effective ways for your projects, as a marketer I do get blocks regarding creating strategies where it's more about the uniqueness of content rather than the effectiveness of the content, but while working in this industry and reading and experiencing so many things about good marketing strategy, i always have believed that unique content strategy can give you push for some days or some weeks as you are looking different, which thou will take a lot of time for you to create too, but effective content strategy about your product and service will be creating brand value from day 1 of posting until your product/service exists.

Have a nice day