Datonics

It's that time of year again! #BlackFriday is a week away and Amazon has already kicked off its Black Friday savings. Interested to read what the trends will be this year? Check out our latest #DatonicsResearch post on the trends we see for the big holiday shopping event and recommendations for valuable #data to activate and capture consumer attention. #holidayshopping #retail #programmatic #digitaladvertising

According to the National Retail Federation, Halloween spending is expected to reach a record $12.2 billion this year, exceeding last year’s record of $10.6 billion. The holiday offers a unique opportunity for marketers to engage with a diverse audience, and Datonics has audiences that cover a wide range of interests and behaviors. In our latest #DatonicsResearch post, we uncover the audiences that drive holiday spending and the best ways to reach them. #halloween #consumerbehavior #data #audiences #marketing #advertising #programmatic

Our Lead Product Manager Donna Fintzi - who built our ecommerce product Audience Insights - is a big fan of technologies that level the playing field. Shopify is one great example. In our latest video in the series about how and why Donna built our product, she explains that Shopify opens up markets that were previously only available to larger retailers and brands. The platform gives entrepreneurs the resources they need to grow. In this same spirit, Audience Insights uncovers valuable data about customers to retailers and brands, giving them opportunity to do personalization and scale audiences much more effectively. #ecommerce #personalization #retail #data #advertising #audience

What excites Donna Fintzi, Lead Product Manager of our ecommerce data product Audience Insights, about #ecommerce and #retail? She loves that it allows people to express their individuality. There are so many cool niche brands and finding the one that resonates allows people to be who they are and want to be. Donna also loves that ecommerce opens the door for entrepreneurs to work on something they’re truly passionate about. Audience Insights can help ecommerce brands to grow and scale their businesses through rich data insights that enable more targeted connections with customers, drive loyal users and grow. #data #personalization?

Brands know customers respond best to personalized offers, yet they are often challenged to personalize marketing efforts at scale because they lack rich data insights about their customer base. For example, brands typically have access to limited information such as purchase history and an email address. Datonics' ecommerce offering Audience Insights enables brands to build on a baseline understanding of their audience, gather learnings and personalize at scale to connect with best-in-breed shoppers. All in a privacy sensitive manner. Thanks to Lead Product Manager Donna Fintzi for breaking this down in our latest video from our "How I Built It" series, which goes deep on Donna's story of building Audience Insights. #ecommerce #data #enrichment #personalization

The story of how Datonics' Audience Insights #ecommerce data offering was built is an inspiring one. Lead Product Manager Donna Fintzi reflects on some of the most exciting elements of the build. It was witnessing the culmination of everyone's hard work. Global teams worked together through early mornings and late nights during the pandemic and wartime. The combined effort brought people together behind a shared purpose of providing brands and retailers with a product that could help them to be more successful. "Seeing those efforts materialize into this product that helps so many and benefits brands is really rewarding." #innovation #team #retailers #brands #data

At Datonics, we are constantly iterating and improving our products. It's important considering how quickly the #advertising industry moves and the important role that #data plays. Donna Fintzi, lead product manager and creator of our #ecommerce product Audience Insights, shares how she has overseen this process for the data enrichment product, with examples of learnings along the way. She talks about how comparing anonymous data with user data for brands has helped brands to strengthen customer loyalty and retention by pinpointing unique behaviors and better customize products and services.

The US Election season is heating up. Check out our recent blog post on behaviors that are driving voting trends, and learn how Datonics data can enhance campaign efforts. Datonics is a great resource for data that can help political advertisers reach coveted audiences. #DatonicsResearch #programmatic #data #politics #Election #advertising

Datonics' Ecommerce Product Manager Donna Fintzi - who leads our Audience Insights & enrichment offerings - shares her learnings from the experience. She emphasizes the reality that most brands face when it comes to leveraging data. Many simply don't have the right resources, such as a data analytics team. This is one of the ways in which Datonics comes in as a true partner. "We make data digestible...I personally enjoy helping brands of all sizes be able to tell stories with their data." - Donna Fintzi She adds that the reliability and accuracy of data is crucial. "If it's garbage in, it's garbage out." At Datonics, we are meticulous with our data by cleansing it, sourcing it, and making sure we have the right pipeline. We are also at the forefront of privacy. #data #ecommerce #enrichment #audiences #retail

We're excited to share the story behind our signature #ecommerce data product - Audience Insights. Our incredibly talented Lead Product Manager Donna Fintzi shares the inspiring story of "How I Built It" on our blog. It all started watching her father run his own horse and carriage business in NYC and comes from the passion Donna has for helping businesses through the power of #data. What was the inspiration behind Audience Insights??? Watching my father run his own horse and carriage business in Central Park in New York City, I learned the elements that contributed to his successes and challenges. I remember how my dad would spend time talking to his customers to learn about them and what they liked and didn’t like. He would personalize their experiences, which set him apart from competitors. In working with hundreds of brands at Datonics, I have seen how their challenges are not dissimilar to the ones her father faced. For example, he had an increasingly hard time competing with those who were starting to power various functions through digital capabilities. I believe that by providing access to data and tech, brands are able to unlock profound opportunities. It's all about figuring out who their customers are, what resonates with them, and creating remarkable experiences based on that information. Enrichment and insights are the building blocks of this experience.