Marketing & Competitive Research Analyst focused on Sales Intelligence, Sales Engagement, ABM, and B2B DaaS.
I sat down with Rhetorik CEO Meredith Amdur and Chief Data & Analytics Officer Denis Poulin to discuss their company’s new LeadNeuron service that identifies prospects from its database of 800 million global contacts with deep skills mapping of 32,000 skills and experiences.?This mapping provides a broader, more precise contact targeting list than traditional list building.?LeadNeuron “gets you to the individual who is most likely to engage with your message.” Amdur argued that “finding the right person sometimes is more important than finding the company that you believe should buy your product.” Revenue teams buffet top execs with messages and miss the less obvious influencers and decision-makers.?LeadNeuron performs look-a-like matching of individuals and uncovers “very different leads using these kinds of skills and extractions of skills.”?Thus, LeadNeuron offers a “surgical versus a more generalized approach.” Furthermore, Rhetorik’s contact dataset is more than simply a scraped version of LinkedIn.?It also ingests foreign language profiles from Xing, Viadeo, StackOverflow, etc... #ListBuilding #ContactList #AI #Recruiting