The Data Appeal Company

Curious about the latest travel trends? Check out #DataAppealByteSizedTrends for your monthly dose of must-know insights! ??

MARK YOUR CALENDARS ?? This year, Data Appeal is back at BTO Official with an unmissable double event! Join us on November 27-28 for two action-packed days diving into the tech-driven transformation of #travel and #hospitality. ?? On November 28, we’ll explore how AI can elevate guest interactions and personalise services in hospitality, blending automation with the human touch to create unforgettable experiences. Together with top industry experts, we’ll dive into guests' views on innovation in the industry and discuss how businesses can harness data, AI, and creativity to craft unique, authentic experiences that connect with today’s travellers. Mirko Lalli - Data Appeal Silvia Moggia - Data Appeal Momo Ramadori - Data Appeal Valentina Parasmo - The Hotels Network Linde Borger - Hotels for Trees Fabrizio Di Martino - citizenM hotels Jan Louis Metzmeier - TFE Hotels Tullia Caballero (Augi) - S-Cape Travel, SloWays Paolo Pedrazzi - Digital Visions Olga Baratto - Marketing Arena Spa Check out the full program here: https://bit.ly/3UShS28 #BTO2024 #AI #hospitality #data

GET READY FOR IT ?? This year, Data Appeal is back at BTO Official with an unmissable double event! Join us on November 27-28 for two exciting days exploring the tech-driven transformation of travel and tourism. Discover how #data and #AI are reshaping travel while staying true to human values like empathy, creativity, and that unique personal touch that makes each journey unforgettable. ?? On November 27, we’ll dive into how destinations can leverage AI and data—from managing visitor flows and sustainable planning to optimising resources and creating impactful marketing strategies—with insights from top industry experts: Mirko Lalli - Data Appeal Silvia Moggia - Data Appeal Daniel Santana Verano - Smart Tourism Office Sevilla Malcolm Bell - Visit Cornwall Shaon Talukder - Geotourist Milena S. Nikolova, PhD - BehaviorSMART Tim Fairhurst - ETOA - European tourism association Nico Nicholas - Zeero Elke Dens - Place Generation The Travel Foundation Katerina Lamprou - Visa Cristiana Stradella ?? [Stay tuned for more details on the November 28 agenda] Full program here:?https://bit.ly/3UShS28 #BTO2024 #AI #Travel #Hospitality

Last week, we heard from places leaders from around the world at #CNPGlobal24 talking about their experience in delivering more responsible, community-focused, and environmental place brand and marketing strategies. With COP 29 kicking off in Baku, Azerbaijan this week, we wanted to drill down into the specifics to understand how places can avoid accusations of greenwashing in their marketing - so here are nine tips to make sure you're putting your sustainable credentials in the best possible light: https://lnkd.in/eJk-6cPu Thank you to our #CNPExperts who shared their insight with us: Mirko Lalli, The Data Appeal Company Ryan Short, CivicBrand Sigvard Alarcon, Trove Tourism Development Advisors Dana Middleton, DrPH(c), CDM, PCM, MMGY Global Manolis Psarros, TOPOSOPHY John Armstrong, Joy Riot Chris Adams, Miles Partnership Robert Haigh, Brand Finance Jose Filipe Torres, Bloom Consulting https://lnkd.in/eJk-6cPu #sustainability #greenwashing #destinationmarketing #destinationmanagement #investmentpromotion #placebranding

?? Fresh from World Travel Market (WTM) London, where travel's future is taking shape. From AI breakthroughs to the rise of authentic adventures - I've unpacked the biggest trends shaping our industry. #WTM2024 #TravelIndustry #TravelTech #TravelTrends #Tourism #AI #SustainableTravel The Data Appeal Company

Flashback to GEM 2024 which took place a week ago today! ? Ever wondered how the experts use ChatGPT at work? Hannah Babineau from our valued partner The Data Appeal Company, shared insights on the most unusual question she's asked ChatGPT. Plus, she revealed her must-visit spots in London and her favourite European travel destination. ?? ?? Stay tuned for more highlights! ? #GEM24 #ETOA #MiniMic #Tourism #Europe #AI #chatgpt #OurMembers #etoaCommunity

The last two days in London have been nothing short of amazing ????? From one event to the next, we had the chance to step onto the stages of City Nation Place Global 2024 and World Travel Market (WTM) London 2024. It’s been an inspiring journey of sharing ideas, challenging the status quo, and exploring new ways to shape the future of #tourism and #destinationmanagemen. #CNPGlobal24 #WTMLND?Mirko Lalli Hannah Babineau Virginia Viviani Emilio José Inés Villar, MEng, MBA

This month’s highlights are here! ?? Explore our top articles from October, packed with insights and inspiration to keep you informed and engaged. #DataAppealByteSizedTrends #Newsletter

The world of #tourism is moving fast, and we’ve got the insights to keep you ahead. Don't miss out on the latest travel trends and highlights. ?????? #DataAppealByteSizedTrends

??I campioni del #PrivateEquity per le imprese di domani ???L'evento, organizzato da #AIFI e EY con il patrocinio di Regione Toscana e Sviluppo Imprese Centro Italia SGR SpA,?si terrà il 24 ottobre a Firenze ???I saluti introduttivi saranno a cura di Vittorio Gabbanini - Sviluppo Imprese Centro Italia SGR SpA, Eugenio Giani - Regione Toscana, Giovanni Fusaro - AIFI e Umberto Nobile - EY ???Il ruolo del Private Equity nella valorizzazione delle imprese: ne parleranno Antonella Beltrame - Indaco Venture Partners, Claudio Catania - Fondo Italiano d'Investimento SGR, Maurizio Cei - Pertici Industries, Mirko Lalli - The Data Appeal Company, Massimo Mauri - SECO, Barnaba Ravanne - FSI e Guido Tommei - Sviluppo Imprese Centro Italia SGR SpA ???Modera Morya Longo - Il Sole 24 Ore ???Per info e iscrizioni scrivere a [email protected] ???Nel primo commento trovi il link per scaricare il libro scritto da AIFI in collaborazione con EY per i vent'anni del Premio Demattè