Data POEM

?????? ?????????? ???? ?????????? ???????????????? ???? ?????????????????? ?????????????????? Watch this insightful video featuring Chinmay Joshi ,Chief AI officer of Data POEM, where he shared his perspective on why agile learning is revolutionizing marketing decision-making. As Chinmay explains: "???? ?????? ?????? ???? ?????? ?????????? ???? ?????????? ????????????. ???? ???????????? ???????? ???? ???????????? ?????????? ?????? ???????? ?????? ?????? ???????????? ???? ???????? ?????? ???????????? ???? ?? ???????? ??????????. ???? ???????? ???? ?????? ?????? ???????????? ????????????????." ?????????? ?????? ???????? ?????????????? ????????:- https://lnkd.in/d9nYdZVq ?????????? ?????? ???????? ?????????????????? ???????????????????????? ?????????????? ????????????:-https://lnkd.in/eXPxufrd #MarketingAnalytics #AgileMarketing #DataDrivenDecisions #MediaROI

"???????????? ???????????? ???????????????????????? ???? ?? ???????????? ?????????????? ???????? ?????? ???????????? ???????????????????????? ???? ??????." - Bharath Gaddam , ??????, ???????? ???????? As organizations evolved with market changes, each function created its own measurement and optimization systems. Marketing, sales, e-commerce, and pricing all operate with separate intelligence, missing cross-functional synergies. ?????? ??????????????????????? ???????????????????? ?????????????????????? ?????? ???????????????? ???????????????????? ???? ?????? ?????????????????? ??????????. ?????? ???? ???????? ???????????????????????? ???????????????????? ???????????????????????? ???????????? ??????????????????? ?????????? ?????? ???????? ?????????????? ????????:-https://lnkd.in/eBzVa7He ?????????? ?????? ???????? ?????????????????? ???????????????????????? ?????????????? ????????????:-https://lnkd.in/eXPxufrd #BusinessIntelligence #DataStrategy #crossfunctionalteams #connectedintelligence ?

Watch this insightful video where Rudy Grahn breaks down the marketing measurement framework in a brilliantly simple way. Rudy breaks down marketing measurement into a simple framework: plan vs. optimize (what you're doing) and single-channel vs. multi-channel vs. holistic (how much you're considering). MMM sits in planning/holistic while MTA belongs in optimization/multi-channel. His key insight: "you don't want to use the same data sets to do both" - you likely need both approaches. What's your take? Are you using the right measurement tools for your specific marketing decisions? ?????????? ?????? ???????? ?????????????? ????????:- https://lnkd.in/eW5fh3QM ?????????? ?????? ???????? ?????????????????? ???????????????????????? ?????????????? ????????????:-https://lnkd.in/eXPxufrd #MarketingAnalytics #DataDrivenMarketing #MMM #MTA #MarketingStrategy

???????????????? ??????????: ?????? ????'???? ?????????????? ?????? ???? ?????????? ?????? ???? ???????? ???????? Sharing an illuminating video where our Chief AI Officer, Chinmay Joshi is saying how we're demystifying AI models at Data POEM. Many believe AI models are impenetrable "black boxes" - but at Data POEM, we've developed a methodology to truly understand what's happening inside. Using Judea Pearl's causal framework, we don't just identify correlations - we measure true causal impact. When we turn off a variable (like TV advertising) in our model and observe the sales drop, that's the actual causal effect. What sets us apart? While others struggle with complexity, we apply this approach across hundreds of variables simultaneously, finally allowing businesses to see exactly what drives their results. ?????????? ?????? ???????? ?????????????? ????????:-https://lnkd.in/egk7QkQh ?????????? ?????? ???????? ?????????????????? ???????????????????????? ?????????????? ????????????:-https://lnkd.in/eXPxufrd #AIInnovation #CausalAI #MarketingAnalytics

Mayur Gupta is saying, "????????-???????? ?????????????????????? ???????????? ???????????? ???? ???????????? ???? ?????? ???? ?????? ??????????????????. ?????? ???????? ?????? ??????????." In today's data-driven environment, CMOs must scientifically prove marketing's impact on growth. ???? ?????????? ???????????? ??????, "???????? ?????? ???????? ???????? ???? ?????? ???????????????????????? ????????????... ?????? ????????????????." This is exactly where Data POEM comes in! Our platform helps you connect these critical pieces, measuring and proving the incrementality of your marketing investments across all three growth flywheels. With Data POEM, you can finally answer questions like "Am I actually creating demand with that 20% of budget?" with confidence and precision. #MarketingStrategy #GrowthMarketing #CustomerRetention #DataPoem #MarketingROI #CMOInsights ?????????? ?????? ???????? ?????????????? ????????:- https://lnkd.in/ejDcnDmD ?????????? ?????? ???????? ?????????????????? ???????????????????????? ?????????????? ????????????:- https://lnkd.in/eXPxufrd

???????????????????? ?????? ???????? ????????????: ?????????????????? ?????? ?????????? ?????? ??????, ???????? ?????????? We're swimming in data, from online signals to offline connections, and even third-party platforms bridging the gaps. But as Mayur Gupta astutely points out, ?????? ???????? ?????????????????? ??????'?? ?????? ?????????????????? ???? ????????, ????'?? ?????? ?????????????????? ???? ????. He emphasizes that focusing solely on advanced analytics, AI, and ML models is futile if the underlying data is flawed."?????????????? ????, ?????????????? ??????" ?????????????? ?? ?????????????????????? ??????????. He calls for a shift towards building trust in marketing models by: . ???????????????????????? ???????? ??????????????????:?Ensuring the foundational data is reliable . ?????????????? ????????????????????????????: Rapidly and consistently demonstrating the actual impact of marketing efforts. . ?????????????? ?????? ???????????????? ????????:?Rigorously testing model recommendations to validate their accuracy . ???????????????? ???????????????? ??????????: Establishing a clear "supply chain" from insight to experimentation to proof, fostering confidence across teams. ?????????? ?????? ???????? ?????????????? ????????:- https://lnkd.in/eHz_5dTy ?????????? ?????? ???????? ?????????????????? ???????????????????????? ?????????????? ????????????:-https://lnkd.in/eXPxufrd #DataIntegrity #MarketingAnalytics #Attribution #DataDriven #AI #MachineLearning #Trust #Leadership #Insights

??? ??????????????????'?? ?????????????? ????. ???????????????? ?????????????????? ????????????: Many CMOs face friction with CFOs due to a focus on media metrics (proxies) rather than tangible business outcomes. While marketing reports may show "green" metrics, they often fail to reflect the actual business health. This disconnect creates a major liability, as CFOs prioritize clear ROI and direct impact, not just upward-trending charts. ? Rudy Grahn warns of a "collision course" between CMOs and CFOs: He highlights how marketers often focus on "green" media metrics (like site traffic) that don't necessarily reflect actual business outcomes, which CFOs prioritize. Rudy emphasizes the disconnect: He points out that while marketing reports might show positive trends, the overall business could be struggling, creating a "humongous liability." #marketing #CFO #ROI #metrics #outcomes #leadership ?????????? ?????? ???????? ?????????????? ????????:- https://lnkd.in/dCWWWGTB ?????????? ?????? ???????? ?????????????????? ???????????????????????? ?????????????? ????????????:-https://lnkd.in/eXPxufrd

?????? ?????????????????? ?????????????? ????????: ?????? ???? ???????? ???? ?????????? ?????? ??????'?? ????????????????? ? Why are marketers often stuck reporting on marketing metrics (clicks, impressions) instead of business outcomes(revenue, profit)? Here, Rudy Grahn argues it's often easier to build systems that claim attribution than to prove actual impact. He points out that the data we rely on – often from ad agencies and ad servers – is rarely robust enough to withstand scrutiny from data scientists outside of marketing. These experts focused on ROI, often discard traditional marketing metrics as insufficient. Rudy emphasizes the need to translate marketing's impact into the language of the CFO, demonstrating clear financial returns, rather than relying on metrics that lack that crucial connection. ?????????? ?????? ???????? ?????????????? ????????:- https://lnkd.in/gF4iMmSy ?????????? ?????? ???????? ?????????????????? ???????????????????????? ?????????????? ????????????:-https://lnkd.in/eXPxufrd #marketing #ROI #data #analytics #CFO #businessoutcomes #connectedintelligence #datapoem

Mayur Gupta, CMO of Kraken, points to the increasing need for data science expertise in marketing. Solutions like Data POEM are helping CPG brands navigate the changing landscape of measurement and attribution. ?????????? ?????? ???????? ?????????????? ????????:- https://lnkd.in/g7CsUREs ?????????? ?????? ???????? ?????????????????? ???????????????????????? ?????????????? ????????????:-https://lnkd.in/eXPxufrd #connectedintelligence #DataPOEM #AI #CausalAI #DataScience #ExplainableAI #datadrivenmarketing

Don't just trust the model, says Mayur Gupta test it! Here, Mayur- CMO, Kraken, emphasizes the importance of testing marketing models for directional accuracy. Build confidence by creating an experimentation plan, comparing a test group exposed to the model's output against a control group to validate results. ?????????? ?????? ???????? ?????????????? ????????:- https://lnkd.in/eGk2HSkk ?????????? ?????? ???????? ?????????????????? ???????????????????????? ?????????????? ????????????:-https://lnkd.in/eXPxufrd #connectedintelligence #DataPOEM #AI #CausalAI #DataScience #ExplainableAI #datadrivenmarketing