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?? AdTech is Changing—And We’ve Got the Experts to Break It Down! https://lnkd.in/gW8fTdms? Brace yourself: ???????? ?????? ???????????????????? just saw a 30% ???????? ???? ?????????????? ???????????? ??????????????! ?? The adtech landscape is shifting fast, and if you're not ahead of the curve, you're falling behind.? Want the inside scoop on what’s coming next? Join our power-packed webinar, "???????????????????? ???????????? ???????????? ???? 2025," with some phenomenal Industry leaders – Rachael Savage (Hearst Magazines), Shaina Lam (Freestar), Lori Tavoularis ( WeLevel & Revcontent), Sniggy Baddam (DataBeat) and Katie Pillich (The Daily Beast) ?? ????????: March 6th, 1 PM EST (Thursday)? ?? ??????’?? ???????? ??????—???????????????? ??????! ??https://lnkd.in/gW8fTdms ?????? ??????????????????? ???????? ???????? ???? ?????? ????????????????, ?????? ????’???? ???????????? ???????? ????????! ???? #DataBeat #webinar #adtech #adtechwebinar #livewebinar #digitaladvertising #programmatic #datastrategy #aiinadtech #curationdeals #auctiondynamics #trafficshaping #dynamicflooring #futureofadvertising #privacyfirst #firstpartydata #advertisingtrends #womeninadtech

Knowledge & Experience (K&E) Session Recap: Unlocking Revenue Strategies in AdTech!? Today’s K&E session at DataBeat was packed with valuable insights on ????????????????????????, ?????????????? ??????????, ?????????????? ???? ??????????, and ???????????? ??????????????????????.? ?? Chandrakanth Asawa explored Revenue Generation Models for Publishers, diving into the best monetization mix from ads & subscriptions to e-commerce & data monetization, to maximize revenue while ensuring a great user experience.? ?? Akhila Reddy broke down Curated Deals & Premium Demand, explaining how SSPs package high-value inventory, why CPMs see a 25%+ boost, and how some curated deals outperform standard CPMs by 70%.? ?? Vinod kumar Pustela shared insights on Dynamic Ad Slots & Real-Time Inventory Optimization (RTIO), how AI-driven bidding & multi-size ad slots increase fill rates, revenue, and user experience.? ?? Nagarjun Kankar explored Native Ads—a non-disruptive, high-engagement format that drives 60% of industry ad revenue, with strategies to optimize placement, CTR, and conversion rates.? Key Takeaways:?? ?? Choosing the right monetization model is crucial for publishers?? ?? Curated deals offer premium demand & higher CPMs?? ?? Dynamic ad slots boost revenue & UX with AI-driven optimization?? ?? Native ads drive better engagement & ROI when placed strategically? ?? Want to stay ahead in AdTech? Let’s discuss how DataBeat’s expertise can help you maximize revenue & efficiency.? ?????????? ?????? ???? ????- https://lnkd.in/gzAhcab2 #DataBeat #adtech #digitaladvertising #programmaticads #teamlearning #mediaexperts #continuouslearning #growthmindset #officesessions #skillbuilding #collaboration #knowledgeandexpertisesession

Meet DataBeat at ad:tech India, Delhi ! ?? Yashobhoomi Convention Center?? ?? March 5-6, 2025 | ? 10:00 AM onwards? Meet KANCHUBOINA SRINIVAS, Jaidev Vanaparthi , and Deepanshu Sahu from DataBeat to explore how we help Publishers and AdTech platforms maximize revenue, streamline operations, and unlock new growth opportunities.? ?? Book a meeting with us today- https://lnkd.in/gwSwSipN ? Let’s discuss how DataBeat can elevate your AdTech game! #DataBeat #adtechdelhi #culture #adtechnetworking #programmaticadvertising #SSP #publishers #advertisingstrategy #digitaladvertising #adtech #advertisingtechnology #adstxt #publisheroptimization #yieldmanagement #revenueoptimization #digitaltrends?

?? DataBeat ???????????? ???????? ???? ????????! ?? The cricket fever is on as teams battle it out for glory! Sharing a glimpse of the thrilling action, team spirit, and unbeatable energy. A major shoutout to the Winners ???????????????? ??????????????’ captain Vishwanath Bhupathi , Player of the match Vinod kumar Pustela and the ???????????? ?????????? for bringing their A-game! ???? This isn’t just a match—it’s a celebration of teamwork, passion, and our vibrant culture! Stay tuned for more action-packed moments! ???? #DataBeat #sportsmeet #culture #SSP #publishers #adtech

?? ?????? ???????????? ???? ???????????? ???? ???????? – ???????? ?????? ???? ???? ?????? ????????? https://lnkd.in/giKhaCuW AI is reshaping AdTech. Curation is redefining Programmatic. Auction inefficiencies are draining revenue. ?????? ?????? ?????????? ?????? ????????’?? ?????????? ?? ???????? ?????? ???????????????????? ?????????? ?????????????? 2025:?? Rachael Savage – SVP, Ad Revenue Operations, Hearst Magazines?? Shaina Lam – VP, Demand Partnership, Freestar?? Lori Tavoularis – Advisory Board Member, WeLevel & RevContent?? Katie Pillich – SVP, Revenue Ops & Analytics, The Daily Beast? ?? What’s at Stake??? AI’s Takeover – Predictive pricing, ad request filtering & fraud detection?? Curation vs. DSPs – A game-changer or just another trend??? Google AI Overviews – Will publishers lose organic search traffic??? Auction Duplication – The silent killer of programmatic efficiency? ?? Don’t be the one catching up—be the one leading.?? ?? ?????????? 6, 2025 | 1 ???? ???????? ?? Seats are filling fast—Register now! https://lnkd.in/giKhaCuW #DataBeat #webinar #adtech #adtechwebinar #livewebinar #digitaladvertising #programmatic #datastrategy #aiinadtech #curationdeals #auctiondynamics?#trafficshaping #dynamicflooring #futureofadvertising #privacyfirst #firstpartydata #advertisingtrends #womeninadtech

?????? ?????????????????????? ????????????????: https://lnkd.in/dAXp6tQg? ?????? ???????????????????????? & ?????? ???????? ???????????????? ??1 ?????? ???????????? & ???????????????????? ???? ?? ?????? ??????????????????????: Display ↓ 42%, Video ↓ 26%, Overall ↓ 40%?? ?? ?????? ??????????????????????: Display ↓ 33%, Video ↓ 39%, Overall ↓ 35%?? Post-holiday dip expected, but optimizations can drive recovery. ?????? ?????? ????????? Over 50% of bids from the top 10 partners are less than half of the publisher's average CPM, with win rates below 8-9%! Amazon performs consistently across all CPM ranges, except in the sub-25% range. In contrast, Kargo struggles with bid performance, particularly at lower CPMs where its win rate is only around 2-3% for bids below 50%. ???????????????????????? ????????????????????:?? ? Diversify Demand Sources?? ? Adjust Floor Prices Dynamically?? ? Leverage Header Bidding?? ? Test High-Performing Ad Formats?? ? Strengthen Direct Deals? ?????? ?? ???????????? ???????? ?????? ???????? ???????????????????? ???????????????? ?????? ???????? ????????????- https://lnkd.in/dAXp6tQg ?? Stay ahead with these insights! #DataBeat #CPMtrends #videoCPM #IABguidelines #programmaticadvertising #publisherinsights #browserinsights #chromevssafari #SSP #publishers #advertisingstrategy #digitaladvertising #adtech #programmaticadvertising #advertisingtechnology #ssp #adstxt #publisheroptimization #yieldmanagement #revenueoptimization #contextualadvertising #videoadvertising #inventoryoptimization #digitaltrends #advertisingdata #digitalmarketing

It's fascinating to watch the unique SSP, WowYow AI, soar over 100 spots in the Tier-3 Leaderboard Dynamics! Especially considering they weren’t even in the top rankings over the past 6 months — what an incredible leap! ?? Ready for the full scoop? Dive into the insights here??: https://lnkd.in/gTpubXBr

???? ?????????????? ?????????????????????? ?????????????? ???????? ???? ??????????? ?? https://lnkd.in/gtbzu_EZ Our new article dives into traffic shaping & how to optimize your supply path. Check it out- https://lnkd.in/gSedD9dM subscribe to our webinar for more insights: https://lnkd.in/gtbzu_EZ #adtech #programmatic #auctionduplication #traffcshaping

This Week at DataBeat 's K&E: Unlocking AdTech Insights ?? From MCM integrations to Google Ads best practices, this week’s Knowledge & Enablement (K&E) session covered essential strategies for maximizing revenue and optimizing ad operations. ?? Key Takeaways: ? ?? ?????? ???????? ???????? – Payment terms, parent-child linking, and GAM relationships. ? ?? ???????????? ???????????? & ?????? – Real-time data visualization and dashboarding. ?? ?????? ???? ?????????????? – SDK-based ad requests, debugging challenges, and high-CPM formats. ? ?? ???????????? & ?????????????????????? – AI-driven ad placements, impact on UX, and performance KPIs. ? ?? ???????????? ?????? ?????????????? – PPC strategies, bidding models, and click fraud prevention. Shoutout to Nivin Nelson , Durga Chennam KANCHUBOINA SRINIVAS , Akhila Reddy and Kruthik Kulkarni for leading these insightful sessions! Got questions? Drop them in the comments! ?? #DataBeat #adtech #digitaladvertising #programmaticads #teamlearning #mediaexperts #continuouslearning #growthmindset #officesessions #skillbuilding #collaboration #knowledgeandexpertisesession

What will define AdTech in 2025? ?? ????? ????????????????? ??????????????? Discuss the future with industry leaders at our FREE webinar! ???????????????? ????????: https://lnkd.in/gtEijsPG ? March 6th - Join the Conversation!