DataBeat

It's been a few days since ad:tech India wrapped up, and we are still buzzing from the energy, conversations, and incredible insights shared! A huge shoutout to the Comexposium India team for organizing a fantastic event, bringing together top-notch speakers and exhibitors to make this the best #adtechIndia yet. DataBeat's team Jaidev Vanaparthi, Deepanshu Sahu & KANCHUBOINA SRINIVAS had a great chance to finally meet some of the brilliant minds in the industry in person Audrey Michelin, Bradley Kollin grateful for the inspiring discussions and collaborations! Excited for what’s next and looking forward to continuing the momentum! ?? #DataBeat #adtechindia #adtechdelhi #culture #adtechnetworking #programmaticadvertising #SSP #publishers #advertisingstrategy #digitaladvertising #adtech #advertisingtechnology #adstxt #publisheroptimization #yieldmanagement #revenueoptimization #digitaltrends

Sellers Report - March 2025 Highlights :? https://lnkd.in/gUpG_qP6 In February, we saw a big increase with over 7,000 new ads.txt entries! ?? SSPs like AdaptMX, Undertone by Perion, Kargo and Adform moved up to tier-1 by building more direct connections. Additionally, SSPs like 33Across Inc., FreeWheel, and Kueez continue to show steady growth in ads.txt entries. This report digs deep into the data, highlighting SSPs acquiring domains and their dynamic rank shifts!?? ?????????? ?????? ?????? ???????? ??????????? ???????? ???????? ?????? ???????????????? ??????????: https://lnkd.in/gUpG_qP6 All the information is exclusively derived from our CI Tool. To access it, check out this link:? https://lnkd.in/g2pr38jF Stay tuned for monthly updates! ?? to see the latest trends in digital advertising! FreeWheel, PubMatic, 33Across Inc., AdaptMX, Kueez gained a good number of new connections, suggesting that publishers are actively seeking strong partners to enhance their AdStacks. #DataBeat #SSP #publishers #sellersreport #dashboards #advertisingstrategy #digitaladvertising #adtech #programmaticadvertising #advertisingtechnology #ssp #adstxt #publisheroptimization #yieldmanagement #revenueoptimization #contextualadvertising #videoadvertising #inventoryoptimization #digitaltrends #advertisingdata #digitalmarketing

Celebrating the Women Who Inspire, Lead & Shine! ??? At DataBeat, Women’s Day wasn’t just a celebration—it was a heartfelt tribute to the strength, resilience, and brilliance of the incredible women who make our workplace extraordinary. ?? From reflective activities that reminded us of our worth to fun games and exciting goodies, the day was all about ????????????????????????, ????????????????, ?????? ??????????????????????. ???? A huge shoutout to Sniggy Baddam, Greeshmika Munagala, Jeevana Reddy & Sridevi Gogineni for making this day so special! Your efforts created moments of joy, connection, and inspiration that we’ll cherish. Here’s to ???????????? ??????????, ?????????????????? ???????? ??????????, ???????????????? ????????????????, ?????? ?????????????? ?????? ??????!???? #DataBeat #womensdayatdatabeat #empoweredtogether #internationalwomensday #accelerateaction #womensday #womenempowerment #womensupportingwomen #girlpower

?? HackAdTech is ON! ?? At DataBeat, we don’t just solve problems—we break barriers, challenge limits, and redefine what’s possible in AdTech! ???? The HackAdTech Competition is where innovation meets execution, as teams race to ?????????? ????????-?????????? ????????????????????, ?????????????????????? ???? ???????????????????????????? ??????????, ?????? ?????????????? ????????-?????? ??????????????????. ?? Big ideas. Bold strategies. Game-changing results. Stay tuned—because the future of AdTech is being built right here, right now! #DataBeat #hackadtech #teamwork #adtechinnovation #problemsolvers #adtech #digitaladvertising #programmaticads #teamlearning #mediaexperts #continuouslearning #growthmindset #officesessions #videomarketing #skillbuilding #collaboration #knowledgeandexpertisesessions

We asked AdTech experts: "???? ???? ?????????? ???????????????? ?????? ???????? ???? ???????? ??????, ???????? ?????????? ???? ?????" And, "???????? ???????????????????? ???? ???????????????????????? ???? ?????????? ???????? ?????????????? ?????????????? ?????????? ???????????" Watch what they had to say! ?? Join our webinar on March 6th, 1PM EST to dive deeper into these topics with industry leaders! ?? Register now: https://lnkd.in/gW8fTdms #DataBeat #AdTechWebinar #AIinAdTech #CuratedDeals #ProgrammaticAdvertising

?? AdTech is Changing—And We’ve Got the Experts to Break It Down! https://lnkd.in/gW8fTdms? Brace yourself: ???????? ?????? ???????????????????? just saw a 30% ???????? ???? ?????????????? ???????????? ??????????????! ?? The adtech landscape is shifting fast, and if you're not ahead of the curve, you're falling behind.? Want the inside scoop on what’s coming next? Join our power-packed webinar, "???????????????????? ???????????? ???????????? ???? 2025," with some phenomenal Industry leaders – Rachael Savage (Hearst Magazines), Shaina Lam (Freestar), Lori Tavoularis ( WeLevel & Revcontent), Sniggy Baddam (DataBeat) and Katie Pillich (The Daily Beast) ?? ????????: March 6th, 1 PM EST (Thursday)? ?? ??????’?? ???????? ??????—???????????????? ??????! ??https://lnkd.in/gW8fTdms ?????? ??????????????????? ???????? ???????? ???? ?????? ????????????????, ?????? ????’???? ???????????? ???????? ????????! ???? #DataBeat #webinar #adtech #adtechwebinar #livewebinar #digitaladvertising #programmatic #datastrategy #aiinadtech #curationdeals #auctiondynamics #trafficshaping #dynamicflooring #futureofadvertising #privacyfirst #firstpartydata #advertisingtrends #womeninadtech

Knowledge & Experience (K&E) Session Recap: Unlocking Revenue Strategies in AdTech!? Today’s K&E session at DataBeat was packed with valuable insights on ????????????????????????, ?????????????? ??????????, ?????????????? ???? ??????????, and ???????????? ??????????????????????.? ?? Chandrakanth Asawa explored Revenue Generation Models for Publishers, diving into the best monetization mix from ads & subscriptions to e-commerce & data monetization, to maximize revenue while ensuring a great user experience.? ?? Akhila Reddy broke down Curated Deals & Premium Demand, explaining how SSPs package high-value inventory, why CPMs see a 25%+ boost, and how some curated deals outperform standard CPMs by 70%.? ?? Vinod kumar Pustela shared insights on Dynamic Ad Slots & Real-Time Inventory Optimization (RTIO), how AI-driven bidding & multi-size ad slots increase fill rates, revenue, and user experience.? ?? Nagarjun Kankar explored Native Ads—a non-disruptive, high-engagement format that drives 60% of industry ad revenue, with strategies to optimize placement, CTR, and conversion rates.? Key Takeaways:?? ?? Choosing the right monetization model is crucial for publishers?? ?? Curated deals offer premium demand & higher CPMs?? ?? Dynamic ad slots boost revenue & UX with AI-driven optimization?? ?? Native ads drive better engagement & ROI when placed strategically? ?? Want to stay ahead in AdTech? Let’s discuss how DataBeat’s expertise can help you maximize revenue & efficiency.? ?????????? ?????? ???? ????- https://lnkd.in/gzAhcab2 #DataBeat #adtech #digitaladvertising #programmaticads #teamlearning #mediaexperts #continuouslearning #growthmindset #officesessions #skillbuilding #collaboration #knowledgeandexpertisesession

Meet DataBeat at ad:tech India, Delhi ! ?? Yashobhoomi Convention Center?? ?? March 5-6, 2025 | ? 10:00 AM onwards? Meet KANCHUBOINA SRINIVAS, Jaidev Vanaparthi , and Deepanshu Sahu from DataBeat to explore how we help Publishers and AdTech platforms maximize revenue, streamline operations, and unlock new growth opportunities.? ?? Book a meeting with us today- https://lnkd.in/gwSwSipN ? Let’s discuss how DataBeat can elevate your AdTech game! #DataBeat #adtechdelhi #culture #adtechnetworking #programmaticadvertising #SSP #publishers #advertisingstrategy #digitaladvertising #adtech #advertisingtechnology #adstxt #publisheroptimization #yieldmanagement #revenueoptimization #digitaltrends?

?? DataBeat ???????????? ???????? ???? ????????! ?? The cricket fever is on as teams battle it out for glory! Sharing a glimpse of the thrilling action, team spirit, and unbeatable energy. A major shoutout to the Winners ???????????????? ??????????????’ captain Vishwanath Bhupathi , Player of the match Vinod kumar Pustela and the ???????????? ?????????? for bringing their A-game! ???? This isn’t just a match—it’s a celebration of teamwork, passion, and our vibrant culture! Stay tuned for more action-packed moments! ???? #DataBeat #sportsmeet #culture #SSP #publishers #adtech

?? ?????? ???????????? ???? ???????????? ???? ???????? – ???????? ?????? ???? ???? ?????? ????????? https://lnkd.in/giKhaCuW AI is reshaping AdTech. Curation is redefining Programmatic. Auction inefficiencies are draining revenue. ?????? ?????? ?????????? ?????? ????????’?? ?????????? ?? ???????? ?????? ???????????????????? ?????????? ?????????????? 2025:?? Rachael Savage – SVP, Ad Revenue Operations, Hearst Magazines?? Shaina Lam – VP, Demand Partnership, Freestar?? Lori Tavoularis – Advisory Board Member, WeLevel & RevContent?? Katie Pillich – SVP, Revenue Ops & Analytics, The Daily Beast? ?? What’s at Stake??? AI’s Takeover – Predictive pricing, ad request filtering & fraud detection?? Curation vs. DSPs – A game-changer or just another trend??? Google AI Overviews – Will publishers lose organic search traffic??? Auction Duplication – The silent killer of programmatic efficiency? ?? Don’t be the one catching up—be the one leading.?? ?? ?????????? 6, 2025 | 1 ???? ???????? ?? Seats are filling fast—Register now! https://lnkd.in/giKhaCuW #DataBeat #webinar #adtech #adtechwebinar #livewebinar #digitaladvertising #programmatic #datastrategy #aiinadtech #curationdeals #auctiondynamics?#trafficshaping #dynamicflooring #futureofadvertising #privacyfirst #firstpartydata #advertisingtrends #womeninadtech