Data Axle

Campaigns? Leads? Data? Your 2025 toolkit awaits.

Amazon Web Services (AWS)'s re:Invent 2024 is almost here! Our Marc Sabatini will be on-site to help attendees explore how to get deeper insights from data and improve results while lowering costs. Want to schedule time with him beforehand? Send us a message. #industryevents #aws #reinvent24 #awsreinvent #datadriven

Got data questions? We've got answers. Our latest blog answers the most pressing questions about data quality, management, and its role in decision-making.

New consumer data rights are reshaping financial marketing. In a recent piece for The Financial Brand, Beth Smiley Merle, our VP of Enterprise Solutions, breaks down the CFPB’s latest rule empowering consumers to have greater control over their financial data.? ? "At its core, the rule enables customers to move their data freely between financial institutions at no cost and allows them to revoke access to their data immediately upon request. This change is set to significantly impact how financial services organizations, from traditional banks to fintech companies, manage customer relationships, retain business, and acquire new clients."? ? Read more: ? ?#DataPrivacy #FintechInnovation #FinancialMarketing?

Are you looking to master?programmatic?investment strategies using AI and advanced measurement at the Digiday Programmatic Marketing Summit? Our two experts, Sal Pecoraro and Mark Haselmaier will be on-site to help answer all your toughest questions. Want to schedule a meeting? Send us a DM. #digiday #conference #industryevents #AI #programmatic #advertising #marketing

?? Gone are the days of closing deals with a single decision-maker. ?? In today’s B2B landscape, success depends on influencing the entire buying committee—a diverse group of influencers, researchers, end-users, and champions. With committees averaging 6–8 members (and sometimes over 20), aligning them is no small feat. ?? How can you win their trust and move deals forward? Our latest whitepaper, “Unlocking Buyer Influence: Data-Driven Approaches to Account Engagement,” reveals the proven strategies reshaping B2B sales and marketing. What’s inside: ? Using intent data to uncover buying signals and optimize outreach. ? Driving engagement with personalized, multi-channel experiences. ? ABM strategies that speak to individual committee members. ? Best practices for building trust and driving results. ?? Download the whitepaper today and transform your approach to B2B sales and marketing. #B2BMarketing #ABM #IntentData #BuyingCommittee

Scalability is a huge challenge for companies seeking to reach a niche audience. In this case study, we share how we took on the challenge of reaching and engaging a very specific B2B audience for a smart home technology company. Read more to get the blow-by-blow of how the company exceeded campaign goals by 70%. #casestudy #b2b #scalability

?AI + Omnichannel CX: Insights from David Hegarty on CMSWire? David Hegarty, our VP of Solutions Consulting, recently penned an article for CMSWire. This piece dives into the powerful role of AI in reshaping omnichannel strategies to deliver smoother, more personalized customer experiences. He further explains how AI is not just about automating processes but creating deeper connections by predicting customer needs, unifying data for consistency, and personalizing interactions at scale. As customer expectations keep climbing, this is a must-read for any brand looking to keep pace by delivering seamless CX across every channel. #CustomerExperience #AI #Unifyingdata #omnichannel

Data-driven strategies are the backbone of successful marketing. By combining first-party data with advanced tools like lookalike modeling, customer match, and suppression lists, advertisers can unlock new levels of precision and campaign impact. Curious how these strategies enhance omnichannel storytelling and drive results across the customer journey? ?? Read the full blog to discover actionable insights and elevate your marketing game! #MarketingStrategy #FirstPartyData #Omnichannel #CustomerJourney

In 2023, consumers spent 22.2 billion dollars on Black Friday and Cyber Monday. There's still time to target wisely and hone your campaign strategy - we share the tips you need before we hit the home stretch in our latest newsletter. Also, find timely year-end blogs from our industry experts, Ken Stout and Christina Fernandez.