Data Axle

We’re proud to share that Data Axle has been named a Strong Performer in The Forrester Wave?: B2B Intent Data Providers, Q1 2025! ?? The report calls Data Axle “a rare data provider” due to our ability to serve both B2B and B2C markets—a distinction that underscores the power of our identity resolution, data depth, and intent-driven insights. ?? Top marks in key categories: ? Volume of signals ? Collection methodologies ? Identity resolution ? Data security & compliance ? Buying group prediction ? Partner ecosystem ? We’d love to talk to you about how Data Axle’s Intent Solutions can help your business drive meaningful connections between companies and people. ?? Read more: #IntentData #B2BMarketing #IdentityResolution #DataDrivenMarketing #ForresterWave #DataAxle

?? It’s Time To Change The Rules For Defining the Value of B2B Data ?? Most businesses invest in what they can measure—pipeline, revenue, and direct ROI. But when it comes to data, the traditional scorecard doesn’t tell the full story. And that’s exactly why many data teams struggle to secure the investment they need. Join Brett Kahnke, Principal Analyst, at Forrester’s upcoming?B2B Summit North America?(Phoenix, Arizone, March 31–April 3, 2025) as he breaks down how to rewrite the rules for measuring data’s impact—and why the right data scorecard can be the long-overdue game-changer for your organization. ?? Financial benefits (direct & indirect) ?? Experiential benefits (CX, employee efficiency, partner success) ?? Operational benefits (sales & marketing performance) It’s time to stop playing a rigged game. Learn how to prove the true value of your data investments. #B2BData #DataStrategy #MarketingAnalytics #DataInvestment https://lnkd.in/erP2Y-Fm

The results are in! Apogee's cutting-edge AI models and feature engineering transformed fundraising and audience acquisition strategies in four nonprofit sectors. Download the impact report to learn how: https://lnkd.in/gdReYunr Want to achieve similar results? Contact your Data Axle Nonprofit account rep or email [email protected]

Stop chasing leads. Start engaging real buyers.? #Intent #B2BIntent #IntentSignals #IntentData

B2B marketers know that major purchasing decisions aren’t made in a vacuum—multiple stakeholders, complex buying journeys, and shifting priorities make engagement a challenge. That’s where intent signals come in. But here’s the catch: understanding the right signals and how to act on them is what separates wasted outreach from high-impact engagement. Are you leveraging intent data effectively to engage key decision-makers at the right time? Our Kara Alvarez breaks down how to identify, differentiate, and apply intent signals for maximum impact. Read more ?? https://lnkd.in/ewJy4fZT #B2BMarketing #IntentData #BuyerEngagement #MarketingStrategy #DataDrivenMarketing

Are you attending the Adobe Summit next week? Our Lisa Moore and Marc Sabatini will be there, and they're excited to chat with you. Need some conversation starters? Let's talk about: ?? How to keep customers engaged and loyal in an evolving digital landscape. ?? What’s new and next in breakthrough customer experiences from industry leaders. ?? The latest in generative AI and personalization at scale—plus time-saving tips for Adobe solutions. ?? Real-world inspiration and case studies. What are you most excited to explore? Let’s start the conversation now. ?? #AdobeSummit #AdobeSummitNA #AdobeSummit2025 #CustomerExperience #AI #Personalization

Unlock the Power of Precision Targeting ?? Looking to drive meaningful connections across Programmatic, Optimized CTV, and Social? Our proprietary, multi-source verified data—built from offline PII, AI, and rigorous verification processes—delivers better business outcomes through highly targeted consumer and business segments. See what’s inside our latest digital newsletter? ?? ?? Explore our digital taxonomy to view segment details, download the full taxonomy, and learn about custom audiences tailored just for you. ?? Get ready to take your targeting to the next level. https://lnkd.in/eYspH49Q #AdTech #AudienceTargeting #CTV #Programmatic #MarketingInnovation

Sweetgreen just dropped air-fried Ripple Fries—and they’re not holding back. Their latest campaign calls out competitors’ fries for being packed with processed ingredients. Some say it’s a genius move to meet demand, while others think it undermines their health-focused brand. Smart strategy or brand risk? Drop your take in the comments! ??

The Coast-to-Coast Connectors ?? Our Data Axle team is headed to the Forrester B2B Summit, March 31-April 3, from the East Coast and Midwest, ready to connect, learn, and share insights on data, identity, and activation. Catch us in our spotlight session, ‘The Future of Identity Management in B2B Marketing,’ where we’ll dive into how brands can take control of their identity and customer insights in 2025! #ForresterB2BSummit #ForresterSummit #DataActivation

#amazing!