Data Quality Co-op

Proud to be a part of this important initiative. The Data Quality Excellence Pledge is "a landmark commitment for organizations in the research, insights, and analytics industry to uphold the highest standards of data quality in every facet of their work." It's going to take all of us working together to create a better future for the insights industry. www.dataqualityco-op.com

"Market research faces a trust gap due to data quality issues. A clearinghouse model and better participant experience can restore trust and elevate insights." Our CEO Bob Fawson writes for Greenbook about why data quality isn’t just about accuracy; it’s about transparency, trust, incentives and more. And we all have to work together to get to the finish line. https://lnkd.in/gYasp_bK #dataquality #marketresearch #mrx

???????? ?????????????? ??????’?? ???????? ?? ????????????????—????’?? ?????? ???????????????????? ???? ?????????? ?????????? ??????????????. Bob Fawson joined Lenny Murphy of Greenbook last month for a conversation about the evolving landscape of #dataquality in #marketresearch and what we, as an industry, can do to uphold higher standards. From tackling fraud to bridging the gap between buyers and sellers, their conversation covered some of the biggest challenges and opportunities ahead. Listen here: https://lnkd.in/eY3Ur3VF #data #insights

"Market research can be the gold standard for data collection" read our new article for Research Live, penned by our CEO Bob Fawson. We CAN address data quality challenges and move from market failure to opportunity. Here's how: https://lnkd.in/eFPa3rEn #dataquality #marketresearch #mrx #insights #datacollection

The market research industry is at a crossroads. The erosion of data quality, driven by misaligned incentives, lack of transparency, and declining participant engagement, threatens the credibility of the insights we provide. But this challenge also presents an opportunity—if we’re willing to rethink how we operate. Our CEO Bob Fawson writes for Research Live, sharing more about ways we can embrace bold solutions and work together to ensure that market research remains the gold standard for first-party data. https://lnkd.in/eFPa3rEn #marketresearch #insights #mrx #dataquality

The internet runs on data. But what if that data is a lie? Love this line from one of our valued investors, Ollin Ventures. We're excited to bring "transparency, accountability and trust to the $230B+ data economy!"

There's still hope for data quality! We all know about declining data quality, trust issues, and market failures that have made it harder than ever to get reliable insights. But is the future really that bleak? Our CEO Bob Fawson offers a fresh perspective in “Reasons for Optimism Despite Persistent Market Failures,” a paper that acknowledges the challenges but highlights real opportunities for improvement. Read more: https://lnkd.in/dAFh4M9y #dataquality #marketresearch #insights #mrx

Thanks for hosting Bob Fawson on your Greenbook CEO Series Lenny Murphy! Tune in to hear more about the critical challenges and opportunities in research data quality, and how to bring transparency and trust to the research data ecosystem. https://lnkd.in/gkp7QVh9 #mrx #insights #marketresearch #Greenbook

Our CEO and Founder Bob Fawson joined the Infotools, Insights powered by Harmoni Now That's Significant podcast recently to share his insights on promoting transparency and improving data quality in the market research sector. "If other industries can solve similar problems, we can too,” he says. Tune in here or on your favorite podcast platform: https://lnkd.in/gfjpw8pd

We're thrilled to announce two fantastic additions to our team, marking a pivotal moment in our mission to elevate data quality across the market research industry. ?? Venu Bendapudi joins as our Head of Sales, Market Research, bringing over 20 years of experience in the insights industry - including expertise spanning multiple industries around the globe. ?? Katie Casavant steps in as our Head of Commercial, bringing a proven track record in building and transforming data and insights businesses to drive growth and deliver exceptional value. ?? Learn more about our vision and their roles here: https://lnkd.in/geyUdQsU Join us in welcoming Venu and Katie to the DQC family! Together, we're shaping the future of data quality. #DataQuality #MarketResearch #Innovation #Leadership #DQC