Data Impact by NIQ

? Black Friday Webinar ? Get powerful insights into this year's major shopping event with NielsenIQ, Foxintelligence, GfK - An NIQ Company, and Data Impact by NIQ. This unique, first-ever event gives you: ? Exclusive sales performance data highlighting key markets across categories. ? A comparison of Black Friday 2024 to previous years. ? Insights concerning discount levels, hero products and winning strategies. ? Sales channel dynamics and ecomm performance. ? Trends and challenges in the tech and durables industry. Reserve your spot now! https://lnkd.in/gxTyq_kg ?? Thursday, December 12th?2024 ? 4pm - 4:45pm (CET) ???? Live on?ON24

Retail media is forecast to reach $55 billion this year. Whaaaat? Mmhmm. That’s the word on the street. The sector is growing like gangbusters, that’s for sure. Want to know what's at stake for FMCG companies? Read our explainer. It’s brief, it’s informative, it’s free. You can’t lose. Get your copy here now.?? https://lnkd.in/emfABAsB Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #retailmedia

?? Getting clear answers to critical questions about your return on ad spend is, let’s just call it - a freaking nightmare. There are as yet no clear standards to compare retailer media apples to apples, no easy path to ROAS or, even more importantly, incremental ROAS, or iROAS. With the data being all over the place across retailers, and the incentives often at odds, the chain of trust on your media investments is broken. Not irretrievably so, but that’s where we are now. ?? ?? Andrew Criezis, President at NielsenIQ, joined the podcast from the front lines of this battle for clear omnichannel ROI, and offers his best advice for how brands can organize and optimize for measurable omnichannel success.? ?? Join?podcast hosts Lauren Livak Gilbert and Peter Crosby for more?? #digitalleaders #digitalmarketing #podcast #omnichannel #brandstrategy #ecommerce

Our AMZ sales & share analytics show you all product sales in a category. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #amazon

Enjoying the kid's post-Halloween loot? Are vitamins B (Butterfinger), S (Skittles) and K (KitKat) an essential part of your daily diet? Delicious and nutritious. Yay, ?? ! So...embrace the sweetness and see who won Halloween goodies search at Walmart and Target. And if you're not going to eat those full size Twizzlers, we'll take 'em. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

??93% of consumers shop online ?? So why is it still challenging to get support for eCommerce internally? Last week I had the pleasure of attending the NielsenIQ Digital Data Council where we heard from brands and industry leaders about how they are navigating some of the challenges in the industry. Here are some of my key takeaways: ?? We heard from Kim Cox as she shared more about the channel fluidity that we are seeing from consumers and how the concept of a singular channel no longer exists. When looking at things like TikTok, 75% of TikTok's sales are from health & beauty so if those brands do not have a strategy there they are missing out on opportunity ?? 23% of US digital ad spend will be in retail media in 2025 but what we all know and what we heard from brands is that budgets are not increasing year over year. Imteaz Ahamed shared that a tactic they use to be able to activity with limited budget is to partner with retailers on activations across channels and to develop a prioritization plan for how to activate on each channel ?? Very much to my excitement, JBP was a HUGE part of the conversation during every presentation because a lot of strategies and tactics can be achieved by partnering more between retailers and brands ?? 27% of consumers say their top savings strategy is to buy private label and 53% of retailers say it is their number one growth driver. Many brands face challenges with private label encroaching on their category and also taking up sponsored slots. A way to work with the retailers on that is through JBP and sharing data that supports how your product could help them overall. Shout out to the fabulous Jennifer Angelus who I have had the pleasure of watching grow her team and be a leader in this industry. It was fantastic to see her present on her digital shelf strategy and we also happened to match that day ?? Also great to meet fellow DSI members for the first time in person John Hanley! Thank you Salim Bachatene, Kat Sun & Andrew Criezis for having me and bringing us all together! Also great to hear from Kim Cox, Adam Bittner, MBA & Megan Harbold. #digitalshelf #content #data #measurement #omnichannel #shopping

We were thrilled to host the very first Digital Advisory Council in New York City last week! ?? Highlights included: ???A killer opening by Andrew Criezis (President of NielsenIQ) and conversation lead by?Salim Bachatene (SVP of Ecommerce at NielsenIQ). ?? The core trends to watch for across the industry by Kim Cox (Managing Director at NielsenIQ). ????Insights into adapting for retail media in an omnichannel world with industry leader Imteaz Ahamed (Director of Performance Marketing at Reckitt) and Adam Bittner, MBA (Head of Global Sales at Pacvue). ???Guidance on how to simplify data complexity beyond the digital shelf with Megan Harbold (VP Strategic Advisory at Skai). ???An e-mazing panel deep-dive into digital shelf excellence internally and externally with Jennifer Angelus (Director of Digital Shelf + Capabilities at Danone) and Lauren Livak Gilbert (Executive Director at The Digital Shelf Institute). Thanks to everyone involved for a resoundingly successful day and we look forward to seeing you at the next Digital Advisory Council! Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #digitalshelf #fmcg #omnichannel

Our very own Bella Cogan and Mitchell Landsberger recently held a partnership review with our longstanding client, Bel US. A number of topics were covered in the meeting, including global ecomm trends, 2024 activity specific to the cheese category, strategic topics to consider going forward and precisely how to support Bel with their 2025 objectives. We’d like to thank Ernie Silvestri for his invaluable part in our flourishing collaboration. Here’s to many more years of mutual growth and learning with Bel US. ?? ?? Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

Do you own a butter churn? How about a rotary dial phone? A VHS tape collection? Probably not.? Why? Because they’re outdated.? Kaput.? Over. Kind of like legacy AMZ sales & share analytics. Those tools guess more than measure. It’s time for some cutting edge tech. Want to know precisely what your market share is on AMZ? Check out our brief explainer. ? It lays out the new AMZ sales & share analytics. It shows you where your AMZ pain points are, and what can be done about them. Download it here now. ?? https://lnkd.in/e-TGAzJc ? Today, data granularity and collection frequency are the names of the game. Data Impact by NIQ. A new generation of ecommerce analytics. #ecommerce #brand #fmcg #amazon

According to Insider Intelligence, retail media is forecast to grow by more than 20% this year, reaching $55.35 billion. That’s big bucks. Get the lowdown on what’s happening and what to do about it here.?? https://lnkd.in/eJvGR_Ej Clear infographics, analyses, bullet points, summaries…everything you want in a piece of content. ??♀? Data Impact by NIQ. Actionable, reliable ecommerce analytics. #digitalshelf #ecommerce #cpgbrands #retailmedia