NIQ for Digital Commerce

Ladies and gentlemen, we’d like to introduce: NIQ for Digital Commerce This unique new entity is your single source of e-commerce intel that helps brands thrive like never before. NIQ for Digital Commerce is a holistic portfolio of omnichannel and digital solutions including: - NIQ Digital Shelf, the platform previously known as Data Impact - NIQ Digital Purchases, the platform previously known as Fox Intelligence - And lots more you’ll love discovering... This evolution will give you access to a range of digital insights that has never been available in one place before. This may very well be the digital commerce solution of your dreams. Watch this space for details…

Primor’s Launch in France is Shaking Up the Beauty Market ? ?? Just months after launching in France, Perfumerías Primor has already broken into the top 10 online perfume retailers. ??? Primor’s average basket size is outperforming Amazon’s, signaling strong consumer engagement from the start. ????♀? Primor’s penetration rate is significantly higher among Gen Z compared to other generations — a clear sign of its appeal to younger consumers. Join us as we dive into the latest trends transforming the beauty e-commerce space and uncover key opportunities for brands and retailers. ?? ?? Thursday, April 10th?2025 ? 4pm - 5pm (CEST) ???? Live on?ON24 ?? For more information and to register: https://lnkd.in/gYtPw9Jm #Ecommerce #BeautyIndustry #Primor #ConsumerTrends #DigitalCommerce

What is it about Spring that makes us want to clean? Is it the sunlight? Something about starting afresh? All the pollen-induced sneezing? Wait, why would sneezing make people want to clean? Who knows. It’s just what we do. So, to your vacuums comrades! Raise your mops! Look at our analysis of the US home care category at Walmart and Kroger, broken down and polished up for you. The analysis looks at new products, delistings, size of assortment and more.? Put your feather dusters in the air. Wave them around like you just don’t care.? ??+??= ?? NIQ for Digital Commerce. Actionable, reliable e-commerce analytics. #ecommerce #brand #fmcg #omnichannel

We were thrilled to host the global team of one of our biggest partners, Nestlé, in our new offices last week. Many subjects were addressed including: ? Nestlé’s 2025 e-comm vision ? A performance review based on Nestlé's global framework ? A presentation of the 2025 plan ? Our product roadmap and seamlessly integrating it into Nestlé’s operational goals We’d like to thank our fantastic Nestlé collaborators who contributed to this QBR session: Stefan Kova?evi? , Patricia Castelló, Maria Joana Oliveira, Laura Hélie, Neel Arora, Gloria DeCoste, Martin Lu?an, Mario Bencivinni and Guillaume Lambert. And we’d like to give a shout out to our team members who were there too: Andrew Criezis, Cyrille Grenot, Marcelina Fedczyszyn, Baptiste Pollet, Xavier Le Quéré, Hocine Amrane, and Aylar HODZHAYEVA. We’re looking forward to all the exciting opportunities the upcoming years will present. Thank you Nestlé for being such a great partner. ?? NIQ for Digital Commerce. Actionable, reliable e-commerce analytics. #ecommerce #brand #fmcg #omnichannel

[BEAUTY ECOMMERCE TRENDS WEBINAR] Only a few seats left! ?? ?? Join us to get an exclusive Beauty E-commerce report covering France, Germany, Italy, Spain, the UK, Ireland, the Netherlands, and Belgium – providing strategic insights to succeed in 2025! ?? For more information and to register: https://lnkd.in/gY4x9DrG

[Beauty] The Rise of Pre-Loved Beauty on Vinted ?? ???Secondhand beauty is booming! As consumers become increasingly conscious of both sustainability and affordability, platforms like Vinted are reshaping the beauty e-commerce landscape. ?? In 2024, secondhand beauty products—fragrances, cosmetics, and hair care—are gaining market share, with Vinted playing a key role in offering competitive prices. ?? In France, 7.6% of online fragrance purchases are made through Vinted. The demand for pre-loved beauty items is stronger than ever! Join us to explore the latest trends shaping the beauty e-commerce landscape and uncover strategic opportunities for brands and retailers. ?? ?? Thursday, April 10th?2025 ? 4pm - 5pm (CEST) ???? Live on?ON24 ?? For more information and to register: https://lnkd.in/gGDVN-8T #Ecommerce #BeautyIndustry #SecondhandBeauty #Vinted #Sustainability #ConsumerTrends #DigitalCommerce

What’s brown, lumpy, covered in dirt and has fed nations for generations? Only the best root ever… ??. The humble potato. Potatoes are the Beyoncé of vegetables. Why? Chips. You’re welcome, humanity. Simply the most delicious food ever, anywhere. Don’t argue. You know it’s true. Anyway. We looked at the effectiveness of a retail media campaign for chips (well, crisps…the campaign was in the UK) and unearthed some insights. Take a peek. Actually, ‘crisps’ kinda makes more sense than ‘chips’. And tuber has a nice ring to it too… NIQ for Digital Commerce. Actionable, reliable e-commerce analytics. #ecommerce #brand #fmcg #omnichannel

If you had your own store and sold your own products, would you display them in the front window? You bet your algorithmically-optimized, 1-click, Prime-powered Buy Box you would. That, of course, is exactly what AMZ is doing. AMZ’s house brand Amazon Basics now consists of approximately 4300 products in over 21 categories. Don’t believe the rumours about AMZ scaling back their private label. It’s capturing significant market share, and what’s happening in search definitely plays a role. Take a look at our analy to see what that looks like. And may your search for garbage bags always be immediately successful. NIQ for Digital Commerce. Actionable, reliable e-commerce analytics. #ecommerce #brand #fmcg #omnichannel

True or false? St. Paddy… ...was the OG snake charmer ?? ...brought Christianity to Ireland ?? ...brought shamrocks to Ireland ?? ...brought shamrocks to Christianity ?? ...drank green beer ?? ...was a leprechaun ?? ...is a leprechaun ?? ...hid pots of gold at the end of rainbows ?? ...hid pots of green snakes at the end of beer rainbows ?? And the answer is…sure! Happy St. Patrick’s day yesterday. Check out our analysis—which is much more rigorous than the above—on the best beer prices among the three most Irish US cities. Cheers, Big Ears. This ?? brought to you by NIQ for Digital Commerce. #ecommerce #brand #fmcg #omnichannel

[WEBINAR] Unlocking Beauty E-commerce Trends in Europe ?? NIQ Digital experts will bring you the most comprehensive market report during a webinar dedicated to Beauty on April 10th at 4:00 PM (CET). Get unique e-commerce data and insights: ?? The growing importance of beauty e-commerce: Category mix, evolution of categories, rankings, top performers, and new trends. ??? Key industry shifts: The acceleration of Amazon in beauty, emerging marketplaces, and the expansion of disruptive DTC brands. ?? The rise of new players: TikTok Shop made a sensational debut in the UK and recently in Ireland and Spain. Uncover exclusive insights into its performance. Join us to explore the latest trends shaping the beauty e-commerce landscape and uncover strategic opportunities for brands and retailers. ?? ?? Thursday, April 10th?2025 ? 4pm - 4:45pm (CET) ???? Live on?ON24 ?? For more information and to register: https://lnkd.in/gCN4qu7a #ecommerce #NIQDigitalpurchases #beautyinsights #tiktokshop