Dash Hudson

We're proud to share that Dash Hudson has been named one of Canada's Top 100 Employers for the second year in a row! Last week, our team attended the awards gala in Toronto and had the opportunity to learn more about the contributions top employers are making to Canadian workplaces. We are honoured to be recognized for our flexibility, time off policies, benefits, and overall corporate culture. Visit our?website?to learn more about what it's like to work at Dash Hudson linked in the comments below.

Did anyone else hear about Instagram allowing you to reset your algorithm recommendations and removing the option to follow hashtags? ?? We’re keeping up so you don’t have to.

? Meet Heather Hyatt Gazaway, the Senior Manager of Integrated Marketing and Content at Scentbird. ?? Scroll through to learn more about her career journey, the social campaign she’s most proud of, and her insights on what it takes to thrive as a successful social media manager. ?? Read the full interview linked in the comments #socialmediamanager #socialmediamarketing

In our latest benchmarks report, we dove into some topline TikTok trends. Here is what you need to know to build a successful strategy on TikTok: TikTok Continues to Experience Rapid Growth and Widespread Popularity ? Brands on TikTok still see momentum, with 6% monthly follower growth. Brands are more invested in the channel than ever, increasing their posting cadence to 6 times a week, up from 5 times a week over the past year. This consistent growth and increased posting frequency highlight how TikTok is a key focus for both brands and users. Brands Are Producing Better Content and Seeing Better Results ???? Average Entertainment Scores have grown from 3.6 to 3.8, shares from 111 to 146 and overall reach by 5%. Brands have gotten better at creating the entertaining, highly shareable content that users are most likely to engage with, and the algorithm is rewarding them. This also highlights how competition for creating great content is heating up, and brands need to get good at becoming entertainers to grow their social channels. Brands With Higher Engagement Rates Attract More Followers ?? As an algorithm-based platform, the objective for TikTok is to make engaging content, not grow follower count. However, follower growth is one indicator that brands are succeeding. This trend can be visualized as the circle of engagement: create good content, drive engagement, gain followers, and in turn, these followers contribute to even more engagement. As a result, large brands (4.3%) outperform established (3.6%) and growing (3.3%) brands in engagement rate. Download our latest Social Media Benchmarks report linked in the comments below ??

Social media updates you might have missed this week: ?? ?? TikTok launches integration with Lemon8 starting Nov 20 ?? Facebook switches to ‘Views’ as its primary metric ?? Meta to launch ads on Threads in early 2025 Links to the source articles in the comments ?? #socialmedianews #socialmediamarketing

me and my work bestie after hearing "no notes, approved!" on our social strategy

Jenni Kayne Home has the winning formula for creating entertaining Reels. It’s clear to see how this brand has cultivated a loyal and engaged customer base.?Here’s their winning formula: ? Serene Visuals: The brand's Reels offer inviting glimpses into beautifully designed luxury spaces, capturing attention with calming, elegant scenes. ? Inspiration Meets Practicality: Jenni Kayne’s posts don’t just showcase beautiful homes—they provide actionable tips so followers can bring their dream vibe to their own spaces. ? Social to Site: A link-in-bio strategy makes it easy for viewers to explore products or learn more, keeping engagement high. With an Entertainment Score of 6.8—well above the home industry average of 3.7—Jenni Kayne Home sets the standard for creating content that captivates and connects. ?? What’s the Entertainment Score? It’s a proprietary Dash Hudson metric that measures how well content entertains audiences, scored against a global database of industry benchmarks. See how other Home Industry brands stack up and download the Benchmark Report: https://lnkd.in/gisKtM-m

Join us in Chicago on November 19 for Masterclassing's "AI for Marketers Masterclass", an exclusive opportunity to transform your marketing strategy with actionable insights and cutting-edge AI expertise. ? What to expect: - Expert-led presentations: Hear from our very own Breagh Matheson, MBA and Sarah Sutton and discover how AI can revolutionize your social media strategy. - Interactive roundtables: Solve pressing challenges, brainstorm innovative solutions, and collaborate with top industry minds. This masterclass is designed for senior marketers from leading brands who are ready to unlock growth and elevate their campaigns to the next level. ?? Spaces are limited—register now to join! https://lnkd.in/gntcabYR

Social media updates you might have missed this week: ?? ?? Pinterest reaches new record high for users in Q3 ?? Instagram plans to use AI to catch teens lying about age ↗? Facebook and Instagram testing ‘Share to IG DMs’ button on posts. Links to the source articles in the comments ?? #socialmedianews #socialmediamarketing

Last month, we had the privilege of hosting some of our incredible clients – Estée Lauder, Free People, Nordstrom, and Anthropologie – at our headquarters in Halifax, Nova Scotia. It was a week packed with deep dives into the social media landscape, meaningful team connections, and plenty of laughter! ?? Highlights of the week? - An insightful Q&A session with our brand partners and entire team – sharing success stories and next-level strategies in brand marketing. 2. Playing tour guide in our hometown, giving our customers the full Halifax experience and showing them why we’re so proud to call this place home. 3. A special afternoon hosted by The 7 Virtues Beauty Inc., where we crafted custom perfumes – the perfect blend of creativity and connection. ?? Huge thank you to everyone who joined us and made it an unforgettable experience!