Congratulations to portfolio company Pemo for raising a $7 million Pre-Series A round by Augmentum Fintech and Shorooq!
Pemo, a UAE-headquartered spend management platform that caters specifically to small and medium enterprises (SMEs) across the MENAP region, has raised US$7 million in a Pre-Series A funding round led by Augmentum Fintech, a UK-based fintech-focused venture capital (VC) firm, and Shorooq, a UAE-based multi-dimensional investment firm.
Launched in May 2022 by Ayham Gorani, Alessandro Durì, Saed Ghorani, and Valerie Konde, Pemo has been designed as a one-stop-solution for businesses to efficiently automate expense management operations. To do this, it offers a suite of services including pre-paid corporate cards, invoice payment systems and corporate expense tracking software. "SMEs are all too often worn down by cumbersome, manual processes such as expense management," notes Gorani, who is also the CEO. "There are so many inefficiencies when it comes to expenses: lost receipts, incorrectly logged documents, and lengthy approval processes that can cause major headaches to finance teams who are often already stretched as it is. We provide a great solution with Pemo, as we automate the whole spend management process, right from payment, to expense submission and approval, to account reconciliation. We provide corporate cards that take the hassle away from the process. In doing so, we can provide full visibility and control of employees expenses (including setting limits on spending), meaning that the business has more time to focus on growing the company and less time to spend on inefficient processes that become real 'time drains.'"-
Now, this latest funding announcement follows Pemo's completion of AED1.4 billion in annualized transactions. In the same year it was launched, the startup also raised $12 million in a seed round led by Cherry Ventures, a Germany-headquartered VC firm, and the aforementioned Shorooq. Pemo has also clinched an impressive customer base of over 4,000 companies in the UAE alone, including the likes of Movenpick, Conde Nast, Anantara Hotels and Resorts, and L'eto. As such, the Pemo team has felt largely validated and encouraged by these milestones. "Pemo's growth story has been nothing short of remarkable, and in its relatively short lifespan, and I've been proud to help drive its expansion over the last two and a half years," Gorani adds. "As a homegrown UAE startup, we have rapidly established Pemo as a transformative force in the fintech landscape, delivering an all-in-one spend management solution tailored to the unique needs of businesses in the Middle East and beyond.”
#fintech #MENA #SMEs #expensemanagement
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