Retail Banks Branch Out With Video Technology, Bold Colors — and Few Tellers

Bank branches are transforming — again. Observers who thought the Covid-19 pandemic had finally pushed brick-and-mortar banking past the point of no return are confronting a new set of facts as banking companies invest in creating more welcoming spaces that emphasize consultation, coffee and cross-selling.

These companies are closing underperforming branches and building new ones with a different purpose: to deepen customer relationships, offer personalized consulting and communicate their brand to differentiate themselves from scores of competitors.

Customers are likely to welcome the presence of these newly designed branches. In a recent survey of 44,000 consumers from around the world, Accenture turned up a surprise: Two of every three respondents said they wanted a bank branch near them.

The Financial Brand asked a trio of architecture and interior-design consultants for examples of the latest thinking in bank branch trends, with a focus on community banks and credit unions. In the gallery that follows, we reveal some of the latest work by NewGround , Adrenaline and PWCampbell ... Read the full article.

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Our Other Top Hits From This Week:

• A Focus on New Products May Push Varo to Profitability in 2024 ( Steve Cocheo , Colin Walsh )
• The Great Checking Account Migration: How Marketers Grab Growth ( Matthew Doffing , Vericast )
• Consumers Have Embraced Digital Wallets. But They Also Want Them to Be Better ( Steve Cocheo , Worldpay , J.D. Power )

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If you like our content, check out The Financial Brand Forum in May 2024 in Las Vegas. Don't miss the financial industry's premiere annual event?—?the biggest and best conference on CX, marketing, AI, data analytics and digital growth strategies in banking! Over 2,500 of the brightest minds in banking will be at The Financial Brand Forum this year.