Darby Communications

Happy 1 year Darby-versary to our PR Account Executive, Jessie LaMacchia! We're so lucky that Jessie landed at Darby one year ago! Since her first day on the team, Jessie has shown a heightened level of professionalism with each client she serves. Her successes at the agency keep piling up, and we're excited to see what she does this coming year!

We're hiring and looking for a highly motivated PR Account Coordinator to join our hunt/fish department at Darby Communications! If you are passionate about hunting and/or fishing and interested in working in the PR industry, check out the listing below! https://lnkd.in/dubgsv-x

In October 2024, we invited Rachelle S. Schrute to join the KUIU team for the 8th KUIU Conservation Direct. As part of the experience, Rachelle got to be a part of a team of conservationists, biologists, and volunteers that successfully captured 28 desert bighorn sheep from Arizona’s Kofa National Wildlife Refuge and relocated them to the Harcuvar Mountains. In a recent piece for GearJunkie, Schrute highlights this amazing experience and the uniqueness of the Conservation Direct model, where every dollar raised goes directly into the wildlife conservation project. https://lnkd.in/ev9DMmQP

Is your brand using Pinterest to reach new audiences? Did you know that it is a search engine, unlike other traditional social media platforms? Are you maybe a little Pinterest-curious? Then check out this month's Hot Take: Pinterest is Social Media’s Unsung Hero by our Account Executive, Jessie LaMacchia, where she shares the benefits of Pinterest for Business and why your business needs it now! https://lnkd.in/esBrxHWs

What a fun week for Darby clients! We've got multiple first-of-their-kind product drops that all happened this week from our clients! Here's the list: ? ?? Skratch Labs dropped their extra juicy Grape Energy Chews ? ?? BRANWYN | Performance Innerwear launched game-changing Merino Wool Compressive Leggings ? ?? Mountain House dropped the first-of-its-kind freeze-dried Cheesy Pepperoni Pizza Bowl ?? Farm to Feet released the Mt. Airy sock, a neutral-colored, merino wool sock with just the right amount of cushioning along the bottom of the foot?to make it comfortable for all-day, everyday wear. Let us know if you're interested in learning more or trying out one of these new-to-market products!

Team Darby Comm recently attended the Outdoor Market Alliance (OMA) Winter Media Show in Lakewood, CO. We represented three Darby Comm clients, connected in person with media colleagues, and traded stories & laughs with everyone at the show! A few of our highlights include: ???? Holding 79 media appointments ?? Surprising media with Mountain House's NEW freeze-dried Cheesy Pepperoni Pizza Bowl (launching to the public today!) ??Helping to get two Western NC-based non-profit organizations on-site to share the impacts of Hurricane Helene on our region and their work in our hometown. Thanks, Lisa Raleigh, PhD of RiverLink Inc. and Jack Henderson of MountainTrue for making the trip! ?? Surviving -1 temperatures (thank goodness we were there with Farm to Feet socks to keep our feet warm!) ??? Representing first-time OMA exhibitor, The Landmark Project, and its new products that support our national parks and public lands Thanks for rounding up all of us PR folks and our brands for another successful show, Evan Dudley! We'll see you in July at the Summer Show! ?? Evan Dudley and Darby Comm

Really proud of the hard work our team has put in to secure this impactful coverage for our clients in February, and a big thank you to the dedicated media who worked hard to deliver these outstanding features. Below is a sample of the many amazing pieces we saw in February! ------ Skratch Labs featured in Runner's World: What Nutrition Tech Do You Actually Need for?Marathon Training? by Ashley Mateo https://lnkd.in/eNSvUG-q Shimano North American Fishing products and media event (from August 2024) highlighted in Saltwater Sportsman: Fine-Tuning Slow-Pitch Jigging Skills off Alabama by Jim Hendricks https://lnkd.in/eKjRFVwq Ombraz new limited edition product drop in Gravelstoke: Blue Skies Ahead: Ombraz Drops Next-Level Leggero https://lnkd.in/eSaEvUje Jetboil's Stash System was included in this month's print mag of Trails Magazine on its 2025 Editor's List, a prestigious list of only 10 products representing the editorial team's absolute must-haves for the given conditions and environment.

It's a double-hitter of Darby-versaries this week! These two outstanding account executives started within a day of each other 3 years ago and we're so immensely grateful for all the hard work and dedication they put into everything they do. First up is our fishing Account Executive extraordinaire, Kade B. Gewanter! In his 3 years at Darby Comm, Kade has worked hard to deliver amazing media events and impactful coverage for his clients, and just like any good fisherman, Kade always has a good story to share. Account Executive, Stacy Kline, started just one day after Kade and is also celebrating 3 successful years! Stacy's a natural go-getter whose ability to secure brand stories and build deep relationships with media contacts has helped her grow into a leader in our outdoor department. We're so happy to have both of these amazing folks on the Darby Comm team and look forward to many more years celebrating them and their successes!?

?? We’re thrilled to partner with HydraPak, LLC, a legacy brand dedicated to innovation and designing high-performance hydration solutions for athletes, outdoor enthusiasts, and military personnel. As the brand’s agency of record, we will work to reach new audiences and elevate its story as the global leader in hydration solutions to expand reach in existing markets. ??

We're here with a new Coffee Talk interview with Steven Foy, Director of Outpost Operations at the?Nantahala Outdoor Center, board member for the?North Carolina Outdoor Recreation Coalition?(NCOREC) and?America Outdoors Association, as well as an advisor with?American Rivers. Foy shares details on Hurricane Helene's devastating impact on the outdoor industry in western North Carolina and updates on NCOREC’s ongoing efforts to help people and businesses recover. Informative and inspiring, this is a great one for anyone wondering how recovery is going for WNC's outdoor industry post-Helene. https://lnkd.in/eQ7ZskXx