DairyReporter

Super Bowl LIX may be over, but there are lessons for marketers to be drawn from the commercials aired during the blockbuster sporting event. We took a closer look at why Danone's Oikos advert is an example of reaching the right audience in the right way - particularly in the age of GLP-1 medications and growing demand for high-protein dairy.

Thank you Tipsy Scoop and BUZZBAR Ice Cream for your insights on the US alcohol-infused ice cream market. In the article below, find out what influences the two companies' new product development efforts; how regulation impacts distribution and franchising in the US; and which demographic is most likely to gravitate towards this type of premium-indulgent dessert.

According to an amended court complaint seen by us, Ben & Jerry's has accused Unilever of trying to oust the ice cream brand's CEO in breach of the two companies' merger agreement. The Vermont-based firm has also made new allegations of overreaches by its parent, and revealed that a company restructure was in the works.

Our sister publication FeedNavigator is holding its 2025 Pet Food Digital Summit next week. Taking place on March 25-26, 2025, the online event will delve into microbiome science and sustainability through panel discussions, fireside chats, keynote speeches, and more. Find out more about the program and how to tune in via the link below. #PetFoodSummit

A new study by Cornell University researchers has estimated that more than 900kg of milk per cow was lost in an Ohio dairy herd infected with HPAI H5N1 last year - amounting to financial losses of more than $730,000 over the 62-day period of the investigation. The study also found high rates of transmission in the herd, though not all infected animals became clinically ill. However, those that did show symptoms were at a much higher risk of death and premature removal from the herd.

The 20 largest food retailers globally are 'failing' at addressing methane emissions from meat and dairy, a new report by Changing Markets Foundation and Mighty Earth has found. None of the retailers had methane-specific targets, but US retailers including Kroger, Albertsons and Walmart were found to lag behind European chains such as Tesco, ALDI SüD HOLDING and Carrefour - find out why in the article below:

New Zealand dairy major Fonterra has started to meet with investors as the co-op explores the viability of an IPO for its Consumer and associated businesses. Fonterra's presentation makes for an informative reading with regards to the division's operational reach and product portfolio breadth. A trade sale also remains an option - and a decision won't be made in haste.

Microgreens can be used to fortify fermented dairy-based beverages such as lassi in a clean-label, economically-viable way, a study carried out by Lovely Professional University researchers including Prof. Prasad Rasane and Mahendra Gunjal discovered.

How are food majors Nestlé and Danone competing in the growing coffee creamer and RTD coffee space in North America - and can Chobani disrupt the market in its tie-up with La Colombe Coffee Workshop? Thanks to Nate Rosen for the insights and to Circana for the latest retail sales data in this segment.

As China's new import levies on US dairy came into force, U.S. Dairy Export Council data reveals YoY gains across most major commodities in January. Some gains were to be expected as businesses raced to ship product in anticipation of tariffs - but across categories such as cheese, exports varied considerably by destination, highlighting growing opportunities in markets such as Southeast Asia.