Dahlia

Dahlia is thrilled to share that we have led a $25 million Series A funding in?Prokeep.?Dahlia invests exclusively in existing management teams and software that powers core customer workflows. We are so excited to make?Prokeep?our firm's first investment. ? Prokeep?is the leading customer communication and engagement software platform for distributors. Its product is purpose-built for how distributors work and communicate with their contractor customers.?Prokeep's?software centralizes customer inbound messages across multiple channels into one shared inbox while also enabling distributors to text customers proactively with order status updates and marketing promotions. Additionally,?Prokeep?connects to the tools distributors already use to get work done, unlocking text message automations and data syncing to make it even easier to manage business. Today,?Prokeep?is used by more than 8,500 distributor locations across North America, including ABC Supply,?WinSupply, Johnstone Supply, City Electric Supply, NAPA, and Ferguson, enabling more than 20 million conversations and more than $11 billion in revenue.?? ? Thank you to the?Prokeep?team! Jack Carrere, McKay Johnson, Mark Kanof, Ty Findley, Charlie Plauche, Scott Wolfe Jr ? https://lnkd.in/gQxHEPeX

Today we are thrilled to announce our $25M Series A led by Dahlia Equity Partners, along with continued support from Ironspring Ventures, S3 Ventures, Benson Capital Partners , and others! This is a testament to the trust our partners and investors have in our mission to modernize distribution and create more wins for our customers. What does this mean? 2025 is going to be a big year. This funding will support the expansion and improvement of Prokeep’s demand generation capabilities and continue to improve existing customer engagement features. Our goal is to not only make it easy for distributors to be proactive with their customer communication but also use conversation history to feed them buyer intent and sales enablement to make it easier to win and build relationships. This is all coming off a big year already—growing our footprint to include over 8,500 distributor locations exchanging 20+ million conversations, and $11 billion in orders facilitated through Prokeep. We’ve been more focused than ever on empowering distributors with tools that streamline conversations and make business easy. The funding round also reflects confidence in Prokeep’s recent partnerships with top manufacturers across the industry, including LG Electronics , PACCAR Parts, High Bar Brands , Johnson Controls, Allied Air , and Schneider Electric. Thank you to all our investors, partners, and customers who believe in Prokeep’s journey! ?? Here’s to building a better future for distribution! ?? https://lnkd.in/gtrxXuiS #seriesA #distributorsuccess #distributortechnology #demandgen #growth

We’re excited to announce the formal launch of Dahlia Equity Partners! Dahlia invests exclusively in existing management teams and software that powers core customer workflows. Our complementary experience as growth and private equity software investors provides a comprehensive investment and value generating approach. ? Dahlia was founded because investors should focus on what companies do and the teams that lead them. Not transaction criteria or required KPIs. Instead of executing a playbook, we focus on the most impactful areas of opportunity for each company. ? We’d love to have a conversation if you’re interested in learning more! ? [email protected] www.dahliaequity.com