DadGang Co.

Branding Isn’t Just About Products—It’s About Belonging ?? I gotta admit— even as someone behind the wheel of a major brand with an insanely dedicated fan base… sometimes, it’s hard for me to relate. I’ve never been a “brand guy.” I don’t wear sports swag. ?? Didn’t go to college, so no Ivy League caps to remind people I’m like.. really smart or something. ?? As a kid, I rocked skate tees and Osiris shoes—safe to say, those aged like milk. ?? But I am a dad. And a damn good one. My son is litterly my best-friend. I LOVE that little man more than I ever thought was possible. So when I saw these hats cruising Twitter one day, I bought one. Oh man… I get it now. Just a few minutes ago, walking through the airport, I locked eyes with another dad wearing the same hat. We held eye contact just a little too long… Followed by the extremely satisfying ‘head nod.’ I knew a little more about him than the thousands of people I walked past in that airport. Brands aren’t just fan clubs for your products. They can also be communities. Truthfully, I have no clue if this hat is premium quality, where it’s made, or how long it’ll last. But it makes me feel like I’m part of something. It’s like that old adage: you can tell a lot about someone by looking at their [fill in the blank]. That’s the power of brand. Shoutout DadGang Co. Anyway—my flight’s about to take off. ?? See ya tomorrow! Do you rock any Mom or Dad swag?? Bonus points if you’ve got cute pics to share! ??

Excited to finally offer t-shirts this Friday! 9 AM PST.

Did you know Dad Gang was started by three best friends out of a tiny garage with just 100 hats????Small business Saturday holds a special place in our hearts as Dad Gang was just an idea and a dream we took a chance on.???We got tired of seeing the goofy and funny content dads got across social media. Fatherhood is so much more than mowing the lawn and dad bod jokes. So we wanted to start a community for dads to celebrate all aspects of fatherhood, not just the funny stuff. Along with that we wanted to make a super high quality hat dads could wear to represent this community. Fast forward to now and we can't believe where things have gone. Over 300,000 dads have our hats, we've worked with World Series winning dads, world champion fighters, musicians, athletes, and so many great dads across the globe. We are beyond grateful for our amazing community. You are what helps this brand grow from that tiny garage to what it is today. So thank you!???One more thing to leave you with. If you have a business idea, a brand idea, or just want to start something... just go. Ignore any voices going against your ambitions and just start. The possibilities are endless. PS: Our Black Friday deals are still going! So if you want to pick up any hats just use code DGBF21 at checkout for 21% OFF your order.

Something special about building a brand from scratch. When we first launched hats on our website we only had 100 of them. Shipped them all out of a tiny garage and mainly got sales from friends and family. We didn't intend to build a big business or anything. It was just for fun and we wanted to give dads something they weren't getting online. A product that represents fatherhood for all that it is. Not just funny lawn mowing t shirts and dad bod jokes. It also helps that the hats are a really good quality. We didn't want to just make some cheap product and slap a logo on it. Fast forward to today we've sold over 250,000 hats in two years. The best part is the community behind the brand. We are nothing without the people that support and talk about the brand. It really is the lifeblood of Dad Gang. Thank you to anyone and everyone that has supported us since launching in 2022. It means more than you know! Excited to keep growing this incredible community! #DadGang ??