Corporate identity consultants unleashing brand potential. Located in Chicago, Omaha, and Memphis.
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We were thrilled to help bring this concept to life. So cool to see it all come together.
This new billboard is lit! Watch to the end as it transforms from day to night with groundbreaking backlit vinyl tech. It’s more than just eye-catching innovation; it’s a powerful reminder that we’re here for the long haul, always dedicated to YOU and our communities. Thanks, Lamar Advertising Company!
We're honored to welcome to the podcast Tammy Williams, Creative Director of FNBO. Listen in as Greg Daake and guest host Max Mentzer talk with Tammy about her philosophies on brand building, storytelling, and the principles that have made her and the bank successful. Listen in at whatsorange.com! #whatsorange #podcastguest #FNBO
A collection of insights and thoughts. #daakethoughts #brand #quoteoftheday
Brand lives in the customer’s gut. It’s an emotional connection, not some empty analysis in a PowerPoint presentation. #comicart #corporatehumor #officelife
President of the University of Nebraska system, Dr. Jeffrey P. Gold, M.D., joins us to reflect on the impact of the UNMC rebrand ten years later. Listen in at whatsorange.com! #whatsorange #podcastguest #UNMC
Do I have to spell it out for you? The minimalism. The fricken Helvetica. And that secret weapon, the ampersand. It’s a logo that proves that you don’t need ALWAYS need a mark. #CrateandBarrel #logodesign #branding
Mountain Dew’s rebrand is a course correction. Ditching the 2009 "MTN" for the full name, they’re leaning into heritage over hype. It’s a smart pivot—reclaiming authenticity and embracing its mountain roots to resonate with today’s consumers. Lesson? When a brand loses its edge, don’t just tweak—redefine. Logo and identity by @pepsico_design. ?? #mountaindew #branding #marketing #rebranding
Don’t mess with it. Beyond the history and symbolism, it’s also just a great example of the elegance of simplicity. #Audi #logodesign #branding
A collection of insights and thoughts. #daakethoughts #brand #quoteoftheday
It's an iconic logo that was simplified and refined to perfection over time. There's not a thing left to do to it. #NBC #logodesign #branding