Cypress North

We have some exciting adventures ahead of us this fall! ?? ?? First up: Christine Zirnheld is heading across the pond to SMX London next week! She’ll get to connect with other digital marketers at the conference before sharing her expertise on using Google Ads for lead generation during a talk on Friday, Oct. 25. We’re also excited to be sending a team of talented digital marketers to brightonSEO in San Diego this November! While there, they’ll hear from leading industry voices about the latest trends and techniques in search marketing. As an agency, we’re always looking for ways to get better at what we do, and these are both fantastic opportunities for us to grow, collaborate, and stay ahead of the curve. We can't wait to bring back fresh ideas and strategies to serve our clients better!

If you haven’t done a social media audit lately, now’s the time! Not sure where to start? Digital Marketing Coordinator Alana L. breaks it down into five easy steps: 1: Taking inventory of your accounts 2: Evaluating your branding 3: Developing workflows 4: Assessing content 5: Making a plan Setting clear goals and using insights from your audit can really help shape your social strategy!? Check out the full blog here: https://lnkd.in/gp2NBkTn

Our team that attended #WTSFest in Philadelphia last month has been buzzing with excitement over what they learned! In our latest blog post, we share some of the biggest tips, tricks, and best practices that Kathleen Hagelberger, Jasminstar Lysaith, and Alana L. took away from the conference, including: ?? Bianca (Binks) A. talking about using a playbook approach to E-E-A-T – establishing trust and experience is essential! ?? Tips from Krystal Taing on getting ahead with Google Business Profiles – set it up early to avoid any headaches! ?? Purna Virji’s emphasis on inclusive content being a must if we want to reach everyone – no one should be left out! ?? A GA4 SQL tool recommended by Samantha Torres that’ll simplify our data queries – no more bugging the data team! ?? A talk from Natasha Burtenshaw-deVries that inspired us to revamp our SEO training to be more hands-on and practical. Learn more about these insights and what we enjoyed about the conference by reading our full blog post: https://lnkd.in/giG6VuRp

Exciting news to share! We’re thrilled to announce some recent and well-deserved promotions on our team! ?? Heather Monahan to Content Manager Harrison Worden to Digital Marketing Strategist We’re incredibly proud of their dedication and hard work, and we can’t wait to see the amazing contributions they’ll continue to make. Here’s to continued growth and success! Congratulations Heather and Harrison! ??

Last week, we celebrated Adam Gold’s incredible 10-year milestone at Cypress North! ?? As a Senior Software Engineer, Adam is our go-to for front-end and back-end development, consistently delivering top-notch solutions for our clients. His dedication and expertise truly make a difference! We celebrated his special CNniversary with a fun team outing to the Finger Lakes, where we enjoyed a relaxing afternoon filled with great food, wine, and fantastic company!? ??

If your state doesn’t have a data privacy law, you may think you’re safe from consequences – but that’s not true! Data Analyst Kristen Nalewajek explains why ALL U.S. businesses need to prioritize data privacy. Read her latest blog for essential insights on navigating these complex laws and adapting your digital marketing tactics. https://lnkd.in/gUed2Gqm

It’s been about two years since we opened our second office in Rochester, and we’ve come a long way since then!? In just the last five months, we’ve grown to a team of 10 here in Rochester AND moved into a new office! Check out our timeline to see how much we’ve changed! ??

Happy International Podcast Day! ??? Today we’re celebrating our Marketing O'Clock podcast and the team that makes it happen! Our awesome hosts – Greg Finn, Christine Zirnheld (aka Shep), Jessica Budde, Julia Meteer, and Erik Barnes (aka Tables) – bring the heat every week with their rants, hot takes, and all the latest digital marketing news. Thank you to all of our listeners – here’s to more episodes, more laughs, and tons of digital marketing insights ahead! ??

Happy International SEO Day! ?? At Cypress North, we’re proud of our holistic approach to SEO. We love working closely with our clients to create performance-based strategies and authentic content to help build long-term success. ??

Just in time for harvest season! ?? Our graphic designer Lane Howard brewed up some magic with this amazing label for Windy Brew’s Farmers Juice – a thirst-quenching New England IPA featuring tropical hops and a smooth finish. We love delivering creative results that help our clients stand out! ?? Check out Windy Brew’s website: https://windybrews.com/?