"???????? ???????? ???? ?????????????? ???????? ???????? ???????????????????? ?????????????? ???????? ???? ???????????" is one of the most common questions we get when explaining the Cyfluencer marketing program to potential new clients. Good question! Since the cybersecurity thought leaders in our network have full control, sharing only what they want, when they want, we actually have some data on that. ?????????????? ????????????????????. Okay, yes, obviously heavy marketing content and lead gen forms aren't super shareable. But diving a little bit deeper into what content performed best on the platform, we can glean that the most shares and click throughs came via: ??????????????! Absolutely the top performer. We're talking about top quality content that adds value to the community, helping professionals brush up or learn more about a specific topic in cybersecurity for free. ?????????? ?????? ????????????????????! Is there a small feature of your product you can provide for free? Or a best practices checklist that TRULY would be good to keep on hand? Just like courses, people like to share things that HELP the professionals in their network. And regarding ??????????, the most classic of content, we see that a mix of ???????????? ?????????????????? ????????????????, as well as ?????????????? ??????????????, performs well. Current affairs can be the latest cybersecurity legislation being produced, or the latest vulnerability. Just don't ambulance chase, that will go over like a lead balloon. What else goes over like a lead balloon? - Anything that starts off about the company/product - Anything that only talks about the problem to conclude that only they are the solution - Fluff produced with SEO, not thought leadership, in mind #content #thoughtleadership #contentmarketing #cybersecurity
Cyfluencer
科技、信息和网络
Helping your cybersecurity content get more reach on LinkedIn with shares from cybersecurity thought leaders
关于我们
Cyfluencer helps cybersecurity companies get their content shared by the world's leading cybersecurity influencers. This is the best solution for demand generation, influencer marketing, and content distribution - at scale. Cybersecurity marketing brings with it a challenging and crowded landscape with new technologies rising constantly and the difficulty to get your message in front of the right Security team leaders and stakeholders. These challenges include: - Seasoned CISOs and others in the industry are known to prefer word of mouth over a vendor pitch or demo - Only 25% of B2B buyers are willing to complete a lead gen form for the content they’re interested in - Growing privacy regulations increasingly restrict data that may be used for insights This is where Cyfluencer comes in. We amplify your content through our network: - Via our custom platform that scales your content through featuring it in our curated library. This library is available for our cybersecurity influencers to share to organically their network. - Via our custom matchmaking services to find you the right fit in a speaker for your upcoming webinar or event. We've cultivated relationships with leading cybersecurity professionals to take the work out of it for you. To get started, complete this questionnaire and we'll get started: https://www.cyfluencer.com/find-a-speaker Or Contact us to learn more: https://cyfluencer.com/contact-us
- 网站
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https://cyfluencer.com
Cyfluencer的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 2-10 人
- 总部
- Tel Aviv
- 类型
- 私人持股
- 创立
- 2019
- 领域
- Influencer Marketing 、B2B Tech Marketing和Cybersecurity Marketing
地点
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主要
获取路线
HaShalom
IL，Tel Aviv
Cyfluencer员工
动态
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It's gonna be lit, if you're in town!
Client Success and Project Manager - Cybersecurity Influencer Marketing ??Master Scaler ??64th Place in Minesweeper in Israel?? Amateur Saxophonist ?? Plane Spotter ??Advocate for Peace ?? and Justice ??
If I can tame my head cold, I look forward to seeing cyber peeps in Tel Aviv at the CISO Therapy Night, and cordially invite anyone who hasn't gotten the memo. Hosted by Check Point Software and sponsored by WadiDigital - The Tech Marketing Agency, this is meant to be "a unique 'group therapy session' as we diagnose and treat bad outreach from a panel of four highly distinguished CISOs." The cool kids will be there! Registration link in comments. #cybersecurity #ciso #cybersecuritymarketing #nothingpoliticaltodaysorry
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Wishing a very happy birthday to our very own Mia Osrin! ?? We are so happy to have you as part of the team!
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We know the lifecycle of a LinkedIn post is longer than that of a Twitter/X share, but what else does Cyfluencer data show? That that flash of exposure on Twitter/X does get you engagement that is shockingly more local. Share on LinkedIn, get global views for days. Share on Twitter/X, get everyone else in your time zone scrolling during lunch hour. It's good data to have when you're making your strategy and picking your platforms. #marketing #influencermarketing #cybersecuritymarketing
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Cyfluencer data shows that LinkedIn is just a more engaged platform that Twitter/X. Facts. Analysis of results generated from the last three months of Cyfluencer cybersecurity influencer created social media posts show that proportionally LinkedIn, compared to Twitter, returned: 7x the amount of reposts ?? 2X the click through rate ??? 29X more comments ?? 6X Likes/reactions ?? It looks like it's still the B2B place to be, at least for influencer marketing.
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Don't just give up on your marketing efforts because the holidays are nigh. Cyfluencer data from the last two years shows that people still want to read interesting cybersecurity content while kicking back with an eggnog. But, just a tad less on New Year's Eve. Fair enough. The below graphs are representative of click throughs on our cybersecurity vendor clients' blogs and content shared by our network of cyber influencers. #influencermarketing #cybersecuritymarketing #happyholidays
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With so many in the Cyfluencer network being veterans, we want to take a moment to acknowledge and thank them, and all the veterans, for their service. #veteransday #service #semperfi #aimhigh
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When the post-election dust settles on social media, will the traffic we see on social media campaigns have been affected? #marketing #influencermarketing #breakingthroughthenoise
Client Success and Project Manager - Cybersecurity Influencer Marketing ??Master Scaler ??64th Place in Minesweeper in Israel?? Amateur Saxophonist ?? Plane Spotter ??Advocate for Peace ?? and Justice ??
If you manage your company's social media accounts, just take the day off. Maybe your feed isn't like mine, but on LinkedIn, it's pretty much a one topic field. Nobody is going to care about your new whitepaper, even if it promises a scientific breakthrough that would allow one to stay forever thin while eating stuffed crust pizza with beer every night. Below is Cyfluencer traffic from the time of the Russian invasion of Ukraine. This is the amount of traffic generated from influencers sharing, organically, cybersecurity thought leadership on social media. It's pretty telling. So clock out early and hit the gym or a happy hour, your social feeds will be back to normal soon. Curious, though, how digital ads do during these periods of frenzied social media behaviour. Maybe someone can chime in. #socialmedia #marketing #onlytookaweekfortheworldtomoveon
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