CyberTheory

Ever been stuck in the 'marketers fight club' of SEO battles with Google and banner ads? ? Hear Richard Bird and Sean D. Mack discuss rising to the top of search results and learn what makes CISOs click on Google ads. ? Decoding CISO Clicks: Media Strategies that Work is now available on-demand, gain full access now on our website: https://lnkd.in/e7njjK2A #cisoseries #ondemandwebinar #cybersecuritymarketingagency #mediastrategies

Last chance to register! Decoding CISO Clicks: Media Strategies that Work goes live tomorrow, be sure to secure your spot today. Webinar discussion includes: ? Understanding CISO media consumption habits: Gain insight into which media channels CISOs engage with and learn how to target them through media channels they use most ? Messaging and content that resonates: Develop messaging and content that CISOs find trustworthy and relevant, and tailor your communication to align with their key challenges and priorities ? Boosting ad engagement: Discover what drives CISOs to engage with ads, such as paid search and banner ads, and use these insights to enhance your advertising strategies ? What makes CISOs take a meeting: Understand how to use research to break through and demonstrate credibility, and leverage referrals to connect with CISOs and their teams Tomorrow, February 20th, 2025: 2 pm ET / 11 am PT Click here to register: https://lnkd.in/e7njjK2A #cisoseries #webinarseries #mediastrategies #cybersecuritymarketingagency

Important update on our upcoming webinar – Decoding CISO Clicks: Media Strategies that Work Due to a scheduling conflict, we have rescheduled our webinar for later in February. The good news is that there’s still plenty of time to register if you haven’t yet! Join us on February 20th, 2025, at 2 p.m. ET to hear directly from CISOs on the media strategies that resonate most with them. Learn how to effectively engage and capture CISOs through different channels and enhance your marketing campaigns. We promise these insights are worth the wait, we hope to see you there! Visit our website to register:?https://lnkd.in/e7njjK2A #cisoseries #webinarseries #mediastrategies #cybersecuritymarketingagency

Read this second installment of data-driven research from our partnership with Cyber Theory to discover engagement amongst different geographies around the globe and events that resonated most with audiences through Q3 2022: https://lnkd.in/gdmAjW78 Cyentia’s world-class data scientists pored over ISMG’s proprietary intent data, including subscriber interactions compiled over the last 17 years, to find and uncover trends – illuminating topics, formats and titles most attractive to CISOs and other cybersecurity audiences. Since 2019, our marketing advisory division, CyberTheory, has used ISMG’s data-driven intelligence to help build messaging platforms, define target personas, conduct content gap and keyword analyses and inform media buying plans to improve marketing outcomes for our clients. CyberTheory’s expert team offers a deep dive into measuring engagement, along with the most popular content types, and a roundup of the events that resonated most with audiences, offering key marketing takeaways on everything from intent topics to what has generated the most engagement through Q3 2022.? #infosec #cybersecurity?#Ciso

Have you registered for our upcoming webinar yet? 1 week away! Secure your spot to hear one of the industry's greatest thought leaders Richard Bird, as he shares tips and tricks on how marketers can get CISOs to take a meeting. Understand how to use deep company research to break through, demonstrate credibility, and leverage referrals to connect with CISOs. Decoding CISO Clicks: Media Strategies that Work ?? February 6th, 2025: 2 p.m. ET / 11 a.m. PT. Visit our website to register: https://lnkd.in/e7njjK2A #cisoseries #webinarseries #mediastrategies #cybersecuritymarketingagency

https://lnkd.in/eYfPbwXP Webinar: Engaging CISOs – Insights into Cybersecurity Leaders' Media Consumption & Decision-Making Overview: To successfully engage Chief Information Security Officers (CISOs), marketers must understand how they consume information, their preferred media channels, and their decision-making processes. In this webinar, a panel of CISOs will share: ? Their go-to sources for cybersecurity insights and industry trends. ? The content formats and channels that capture their attention. ? How they evaluate vendor messaging and marketing campaigns. ? Best practices for crafting high-impact campaigns that drive engagement. Key Takeaways: ?? Where CISOs get their cybersecurity news? ?? What makes content credible and actionable in their decision-making process? ?? How marketers can refine their messaging to align with CISO priorities and pain points? Who Should Attend? ?? Cybersecurity marketers ?? B2B tech sales professionals ?? Content strategists targeting security leaders ?? Anyone looking to optimize engagement with CISOs ?? Date & Time: February 6, 2025: 2 PM ET I 11 AM PT ?? Register Now: https://lnkd.in/eYfPbwXP Get in touch if you would like help refining the messaging for specific marketing personas or developing a content strategy targeting CISOs.

?? Excited to Join the CyberTheory Advisory Board! ?? I’m thrilled to announce that I’ve joined the Advisory Board of CyberTheory, a full-service cybersecurity marketing advisory firm that helps B2B organizations significantly enhance their lead generation and go-to-market strategies. As part of CyberTheory’s Inner Circle CISO advisory board, I’ll collaborate with a distinguished group of expert CISOs from diverse industries—including Healthcare, Financial Services, Government, Manufacturing, and Technology. Together, we evaluate clients’ market strategies to ensure their positioning and messaging resonate authentically with CISOs and security practitioners. The advisory board plays a critical role in offering strategic insights on lead generation, content strategies, marketing campaigns, and product positioning—all tailored to connect with the cybersecurity community effectively. In an era where authenticity and integrity in marketing are paramount, I’m honored to contribute to CyberTheory’s mission of helping organizations build meaningful, impactful connections within the cybersecurity landscape. Looking forward to driving innovation and creating value in this space! https://lnkd.in/gN5nffx8 #Cybersecurity #Marketing #GTMStrategy #Product #Innovation

I'm excited to join Richard Bird, Chief Security Officer at Traceable AI and CyberTheory for the upcoming webinar, Decoding CISO Clicks: Media Strategies that Work. In this webinar, we dive into the topic of media consumption patterns for cybersecurity leaders. We'll share insights into preferred sources for cybersecurity information, revealing the channels and search formats they use most, and how marketers can craft campaigns that effectively capture attention and drive meaningful engagement. Attendees will get actionable strategies on how to fine-tune their media efforts to better align with the unique needs and preferences of CISOs, from paid ads to social media to events and more. Join us Thursday, February 6th at 2:00 PM EST. Registration is now open, don’t wait to secure your spot! https://buff.ly/3DWk3Mn #events #community #leadership #cibersecuirty #CISO #mediastrategies #marketing

In our report with CyberTheory, we dive into measuring engagement offering key marketing takeaways on everything from intent topics to what has generated the most engagement through Q3 2022.?Read the report: https://lnkd.in/eRSyvp-r #Infosec #Cybersecurity #CISO

We’re counting down the days until our upcoming webinar – Decoding CISO Clicks: Media Strategies that Work. Thursday, February 6th, 2025: 2 pm ET / 11 am PT Don’t miss your chance to hear former CISO Sean D. Mack share his insights on messaging and content that CISOs find trustworthy and relevant. Learn how to tailor your communication to align with the key challenges and priorities of CISOs. Marketers will leave this webinar with actionable strategies for fine-tuning their media efforts, from paid ads to social media to events, to effectively engage CISOs. Register here: https://lnkd.in/e7njjK2A #cisoseries #cybersecuritymarketing #cisowebinar #mediastrategies #marketingstrategies