Cyber PMM

Wishing you all a Happy Thanksgiving! ?? ??

I usually don't discuss politics on LinkedIn. But it's election day so I still won't be. ?? I just wanted to reflect on the fact that Cyber PMM turned one year old this past weekend. Unreal. ?? This post goes into what I've learned, what's next and tips for anyone interested in creating your own content. Post snapshot: - Creating good content is tough. Sure, AI makes high volume easier - but high volume isn't always what your audience wants. - I've really enjoyed the long form interviews with industry experts. Will continue this. - I'm amazed at how many positive connections I've made this past year through this platform. It's been really fun. - I think the PMM function needs a systematic rethink in a "do more with less" era - more in the post. - Where's the PMM SaaS at? Someone better invent something or I will have to. Thank you to my network for the support on this journey and for your feedback this past year. I vote for another year. ?? #productmarketing #cybersecurity #happybirthday

Had a great conversation with Steve Multer recently. His advice has transformed how I approach messaging in live/virtual presentations, conferences, and webinars based on the age-old art of storytelling. Quick tips - It's not about you/your product. - The customer is the hero of the story. - Use VPC (Value, Passion, and Connection). - Never say bye till you set up the next hello. Thank you Steve for carving out the time here and sharing your guidance with the Cyber PMM community. Learn more about Steve and Corporate Storytelling at www.stevemulter.com and check out his book - Nothing Gets Sold Until the Story Gets Told on Amazon/Audible. Be sure to subscribe to the Cyber PMM YouTube Channel to keep up with the latest interviews and videos. www.youtube.com/@Cyber_PMM #storytelling #productmarketing

Gig alert https://lnkd.in/gGrXJZj2

What can PMMs learn from Jensen Huang? To name a few areas, he provides a case study on the following abilities: 1?? Inspiring others through storytelling 2?? Combining market strategy with amazing products 3?? Identifying product-market fit ?? Also did you know that ~40% of Nvidia's revenues are generated by just 4 customers? Speaking of revenue, they are now pulling in $30B per quarter ($16.5B net). All this in more in the latest edition of the Cyber PMM newsletter. ? ? Any thoughts on this topic? Please share. ________ Join other Cyber PMMs for more free content, tools and frameworks: ? Newsletter: https://lnkd.in/gjj-rugm ? LinkedIn Page: Cyber PMM ? Substack: https://lnkd.in/d8CH499W ? YouTube: https://lnkd.in/grBAsZbq ? Website: www.cyberpmm.com #productmarketing #pmm #jensenhuang #nvidia #tsmc

Here’s the messaging tour of Black Hat 2024. Enjoy! #blackhat #messaging

After my shift ends tomorrow I’m going to walk around the business halls of Black Hat 2024 for a live messaging video tour. (Pending a stable internet connection of course.) If it doesn’t work I’ll post a video recap after. #blackhat2024 #cybersecurity #messaging

Gig Alert SecurityScorecard is hiring a Cyber PMM. Click here for deets: https://lnkd.in/gJN4n8Qu

Check out the latest Cyber PMM video interview with Richard Stiennon. Richard is the founder of IT-Harvest, author of multiple books on the industry including the Security Yearbook, and author of the Security Industry Substack. He is an ideal person to help educate Cyber PMMs since he is literally keeping track of all products and markets in our industry! Our conversation spans from his industry origin story, the founding of IT Harvest, advice for Cyber PMMs, the AI effect, and his current perspectives on today's market. I was honored that he carved out the time for this discussion, and I trust you'll find his insights valuable and helpful in your understanding of our market. ?? ? This marks the final newsletter/episode of Cyber PMM for "Season 1". I'm taking a much needed summer break with some planned adventures. I'll return in August with more content, tools and frameworks to help Cyber PMMs fight digital chaos. Stay tuned. #industrydynamics #cybersecurity #productmarketing #cyberpmm ? Any thoughts on this topic? Drop in a comment. ________ Join other Cyber PMMs for more free content, tools and frameworks: ? Newsletter: https://lnkd.in/gjj-rugm ? LinkedIn Page: Cyber PMM ? Substack: https://lnkd.in/d8CH499W ? YouTube: https://lnkd.in/grBAsZbq ? Website: www.cyberpmm.com

Posting Part 2 of the Guided Messaging Tour from RSAC 2024. 82 vendors covered in this round. Enjoy! Missed Part 1? Check it out here: https://lnkd.in/gf_HZPMf #messaging #cybersecurity #industrydynamics #cyberpmm #productmarketing #RSAC ? Any thoughts on this topic? Drop in a comment. ________ Join other Cyber PMMs for more free content, tools and frameworks: ? Newsletter: https://lnkd.in/gjj-rugm ? LinkedIn Page: Cyber PMM ? Substack: https://lnkd.in/d8CH499W ? YouTube: https://lnkd.in/grBAsZbq ? Website: www.cyberpmm.com