Customer Relationship Management Conference (CRMC)

Mark your calendar for CRMC 2025!

Many of us may be feeling this firsthand. Unemployment is low, but workers aren’t quitting and businesses aren’t hiring...What’s going on? ?? Despite a 50-year low unemployment rate (~4%) for over three years, hiring rates have dropped to levels last seen during the 2010s Great Recession. ??The rate of workers quitting their jobs has decreased by one-third since its peak in 2021-2022, reaching its lowest point in a decade. ??The "Professional and business services" sector (e.g., architects, accountants, lawyers, consultants) has seen job losses over the past two years, something we haven’t seen since the Great Recession (excluding COVID). ?? Healthcare and state/local government sectors contributed to over 50% of total job gains last year. https://lnkd.in/gfRqN97E #jobfreeze #theatlantic #jobmarket #employment #hiring #employmentrate

Pandora?Stays Shining Amid a Sluggish U.S. Jewelry Market ??? While U.S. jewelry sales grew modestly by just 1.3% in 2024—driven by price hikes and a 1.6% dip in unit sales—Pandora sparkled with a standout performance! ? The brand boasts an 8% same-store sales growth in its largest market, the U.S. (31% of total revenue). Pandora's U.S. organic sales soared by 14%, hitting $1.3 billion, thanks to 37 new concept stores and the strategic acquisition of 36 partner-owned locations. ?? (https://lnkd.in/gjFh6itK) #CRMC #CRM #MarketingMasters #RetailMarketing #Pandora #Forbes #MasteringTheBalance

2 Creative Ways The #MarketingMasters at the LEGO Group?are taking retail stores to the next level ?? 1. Instead of traditional product shelving, LEGO's customization stations give customers the chance to create personalized minifigures! 2. The brand is leveraging livestreaming, featuring passionate store employees rather than influencers. These experiential retail strategies aim to deepen customer engagement and drive repeat visits. With nearly $10 billion in revenue in 2023, LEGO’s innovative approach is paying off.?? https://lnkd.in/gtVqbEvj #LEGO #BrandMarketing #ExperientialMarketing #CX #CRMC

Well, this is cool ?? The Wendy's Company is launching the Thin Mints? Frosty! (see what we did there?) A limited time treat with Girl Scouts of the USA, this might be our new favorite partnership! ?? ?? ?? #Wendys also launched their first in-app game! Customers can play the Thin Mints? Frosty Adventure for a chance to win free food prizes and entry into a sweepstakes to win $10,000! ?? Excited to see how it goes and cheering on the #marketingmasters on the loyalty team ?? Rachelle Bowden Dhanya Balasubramanian Lindsey Spillman Zac Smith Mahathi Venkatesh Tyler Hooey

"Good Design Matters"?? A seemingly insignificant decision changed everything for Best Buy?... and brought in $300M! #bestbuy #gooddesign #CX #marketingtips #design #marketing #retailmarketing #masteringthebalance #CRMC #CRM

As a customer, what's your preference? ?? #sales #marketing #customerloyalty #CRMC

2 Creative Ways The #MarketingMasters at the LEGO Group?are taking retail stores to the next level ?? 1. Instead of traditional product shelving, LEGO's customization stations give customers the chance to create personalized minifigures! 2. The brand is leveraging livestreaming, featuring passionate store employees rather than influencers. These experiential retail strategies aim to deepen customer engagement and drive repeat visits. With nearly $10 billion in revenue in 2023, LEGO’s innovative approach is paying off.?? https://lnkd.in/gtVqbEvj #LEGO #BrandMarketing #ExperientialMarketing #CX #CRMC

Pandora?Stays Shining Amid a Sluggish U.S. Jewelry Market ??? While U.S. jewelry sales grew modestly by just 1.3% in 2024—driven by price hikes and a 1.6% dip in unit sales—Pandora sparkled with a standout performance! ? The brand boasts an 8% same-store sales growth in its largest market, the U.S. (31% of total revenue). Pandora's U.S. organic sales soared by 14%, hitting $1.3 billion, thanks to 37 new concept stores and the strategic acquisition of 36 partner-owned locations. ?? (https://lnkd.in/gjFh6itK) #CRMC #CRM #MarketingMasters #RetailMarketing #Pandora #Forbes #MasteringTheBalance

The #MarketingMasters at?Puravida?went from selling bracelets to... WORLDWIDE brand loyalty worth $130M! But how????? It all started with two friends & a humble trip to Costa Rica in 2010... College buddies Griffin Thall?and Paul Goodman, after meeting local artisans making bracelets. Maybe it was the surf, maybe it was the rum... or maybe it was their respect and awe of the local culture. But they started a movement.? A movement to support the local artisans while sharing the laid-back "Pura Vida" lifestyle with the world. What did they do that was different?? 1. Authentic Storytelling – A heartfelt origin story that connects customers to the brand. ?? 2. Supporting Artisans – Fair wages for over 250 artisans worldwide = strong brand ethics. ?? 3. Engaging Community*– Their #PuraVidaMoments campaign turns customers into passionate advocates. ?? 4. Exclusive Loyalty Programs – Ambassador perks and limited-edition collections keep customers coming back! ?? 5. Giving Back – Collaborations with over 200 charities make each purchase feel like a personal contribution. ?? By selling more than just bracelets, Pura Vida has created a *movement*, not just a brand. ?? Their secret? Building genuine customer connections through shared experiences sparking loyalty and turning customers into lifelong fans. ?? #CRMC #CRM #MasteringTheBalance #CustomerLoyalty #BrandBuilding #PuraVida #LoyaltyMarketing