Customer Marketing Alliance

Here at Customer Marketing Alliance, we're getting our unmissable Summit ready for its return to London... Did you join us last year? See some of our snaps from 2023. ?? Wished you were there? Good news. We're back in London on December 4, with Customer Marketing Summit. Now's the time to grab your brochure: https://lnkd.in/eYU9C8cg

Customer marketers: What's your secret weapon to better retention and growth? ?? Alignment. Our report, courtesy of OpenText, shows how collaboration between customer marketing and customer success drives stronger customer relationships—and bigger results. Key insights you’ll uncover: ? How to align marketing efforts with CS initiatives for maximum impact. ? Strategies to break silos and create seamless customer journeys. ? Real-world examples for driving retention and expansion. Ready to transform your customer marketing strategy? Grab our report today ?? https://lnkd.in/dy5MTfxM #customermarketing

In today's competitive market, customer reference is essential for transforming prospects into paying customers. But it can be a struggle to source customer references that'll have a genuine impact. Discover how you can create a winning program with our handy guide. It's packed with insights tailored specifically for the unique challenges that?customer marketers?face. Download your copy to discover: Six foundational pillars for building your reference program. Practical tips for securing dependable customer references. A checklist to assess and improve your current efforts. Download your copy: https://lnkd.in/eZYPd_MY

What if the next big idea in customer marketing comes from your next conversation? Pro+ isn’t just a membership. It’s a community of 4,000+ customer marketers, all facing the same challenges and sharing their unique solutions. From hands-on templates to 8+ certifications, everything is designed to help you innovate and take your career to the next level. It's not just about the resources you gain, it’s about the connections you make and the real-world insights you apply. If you’re ready to rethink how you approach customer marketing, this is where the magic happens. Ready to join the conversation? https://lnkd.in/dWAktAVh #CustomerMarketing #Innovation #MarketingCommunity

New York! We’re bringing the Customer Marketing Summit tour to you on March 11 & 12. Join customer marketing and engagement aficionados at our next stop on the East Coast, for unrivaled networking and L&D opportunities that will transform your strategies and set you up for supreme success. Hear from Slack, Microsoft, Hearst, and many more, on topics ranging from the future of customer marketing to brand advocacy and driving sustainable growth. ?? Customer Marketing Summit ?? March 11 & 12 ?? Give yourself a head start for 2025, and secure your ticket before January 27 to enjoy $300 off. ?? Grab your brochure: https://lnkd.in/dX9kwjrY

Pro customer advisory board (CAB) tip from Crystal Anderson at last year's Customer Marketing Summit Las Vegas... ...don't just order swag and pick dates. Your CAB success is all about ? strategy ?. Key strategic elements that make a game-changing CAB: ?? Cross-department alignment (get sales, success, marketing, and CEO on the same page!) ?? Laser-focused budget planning ?? Crystal-clear guidelines (pun intended, sorry Crystal...) ?? A rock-solid 6-9 month timeline Crystal's pro hack? Create a CAB guidebook covering: ? Target outcomes? ? Member selection criteria? ? Logistics methodology? ? Guiding principles Bonus nugget of wisdom? Crystal says to move FAST on vendor logistics. Those venue and room block details matter! Remember, your customers aren't just attendees. They're your strategic co-creators. We’ll leave you with a clip from Crystal’s keynote presentation. ?? #CustomerMarketing #CABs #CustomerExperience

?? Customer marketers! What's the toughest part of your role? ?? Customer marketing is a dynamic field filled with unique challenges, from aligning with sales to creating impactful advocacy programs. We’d love to know – what’s the area that keeps you on your toes the most? Vote below and let’s get the conversation started!?? Want to master these skills and more? Pro+ membership is designed to help customer marketers like you tackle every challenge with confidence and community support. https://lnkd.in/eYgRbdKX #CustomerMarketing #CustomerAdvocacy #MarketingCommunity

When juggling so many types of customer interactions and content from referrals, stories, case studies, focus groups, and more, customer references may just feel like another needle in a haystack already full of them. ?? But customer references hold power in their own right when it comes to making customer voices work to the best of their capability. ?? In this edition of Customer Marketing Insights, Collette Johnson, a seasoned marketing consultant with over 20 years of experience, shares: ?? Why customer references are so crucial ? How to gather and use them effectively ?? Strategies that will ensure your business becomes truly customer-centric. Refresh and reignite your reference program. ??

The must-have accessory for Winter 2024: an attendee pass for Customer Marketing Summit London, December 4. But what does this pass deliver? ?? Connect with 100+ peers from across Europe. ?? Hear from 18+ top customer marketing and engagement leaders on their secrets to success. ?? Access to 9+ sessions including fireside chats, panel discussions, interactive roundtables and key notes. ?? Plenty of networking opportunities to boost your profile. Find out more: https://lnkd.in/eGd72Aqe

Ever spent weeks perfecting a customer campaign, only for last-minute feedback to upend everything? You’re not alone! If you’re ready to tackle customer marketing with expert strategies, insights, and practical tools, Customer Marketing Certified: Core is built for you. This certification covers everything from crafting effective advocacy programs to optimizing customer journeys - giving you the confidence to lead customer-centric initiatives that drive real results. Want to become a leader in customer marketing? Get certified today. https://lnkd.in/e-u8J_Rx #CustomerMarketing #MarketingCertification #MarketingStrategy #ProfessionalGrowth