Customer Marketing Alliance

?? Hey, quick question: Does it ever feel like customer marketing and customer success are doing almost the same thing... but the dots don’t quite connect? Same here. Well, our latest report, courtesy of OpenText, is basically a cheat code for fixing that. ?? It’s a guide to: ?? Getting customer marketing and CS on the same page. ?? Avoiding the common pitfalls that keep teams siloed. ?? Working together to hit those big retention and revenue goals. Plus, it's packed with tips, tricks and advice you’ll actually use. What are you waiting for? Download the report today.?? https://lnkd.in/dGKSKQA3 #customermarketing

We’ve all been there – navigating customer marketing challenges and searching for that perfect strategy. But here's the great news: Customer Marketing Certified: Core is here to help you lead with confidence. Whether you’re a solo marketer or part of a larger team, this CPD-accredited certification offers a fully online, self-paced curriculumd designed to fit into your schedule. Dive into real-world insights, surefire strategies, and expert frameworks designed to elevate customer retention, advocacy, and engagement. So, what’s holding you back? Your path to becoming a certified customer marketing expert starts here. ?? Learn more: https://lnkd.in/eTww7h_Y #CustomerMarketing #LearnWithCMA

There’s only seven days until we gather Europe’s finest customer marketing talent at Customer Marketing Summit London, on December 4. The essential details: Agenda: 9+ unique sessions including keynotes, fireside chats, and panels interspersed with structured networking and roundtable discussions. Speakers: 16+ senior customer marketing leaders from world-class companies like IBM, Financial Times, Coursera. Venue: InterContinental - The O2 Secure my seat: https://lnkd.in/ePvBaewN

The Customer Marketing Alliance Awards - Winner Announcement ??The Customer Marketing Alliance Awards are back for the 2024 season! Thanks for dropping in your nominations, we will be celebrating the achievements of outstanding customer success experts who are making waves in our community. On December 3rd, we will be announcing the winners for each category: → Customer Marketing Leader of the Year → Customer Marketing Rising Star → Customer Marketing Team of the Year As well as awards from our sister communities - Customer Success Collective and Community-Led Alliance Learn more about our amazing finalists here: https://lnkd.in/eFwB-2MK.. Be sure to mark the date on your calendar and join us for the live event! ??

Keen to find out more about the star-studded lineup for Customer Marketing Summit New York, March 11 & 12? Click through to see the headliners??, before grabbing your brochure for more information. https://lnkd.in/eK4rWfF3

Another powerful Customer Advisory Board meeting is in the books ?? A huge thank you to our CAB for a truly productive session last week! ?? We explored everything from events and courses to fresh content ideas and left with game-changing insights that will help shape our months ahead. The ideas and feedback shared were invaluable, and we can’t wait to put them into action! Here’s to continued collaboration and a stronger, more engaged community. ?? We look forward to gathering our CAB members together again in six months! ?? #customermarketing #customermarketingalliance #customeradvisoryboard

Customer marketers, we often hear about the importance of data in driving our strategies. But in a world of endless metrics, which one truly guides your next big move? Let’s debate the data that fuels success! Every metric tells a story, but knowing how to turn data into actionable strategies is what separates great marketers from the rest. If you're ready to unlock the full potential of customer marketing and dive into proven frameworks, Customer Marketing Certified: Core will guide you through the essential strategies and tools.? https://lnkd.in/ewpzr_Gb #CustomerInsights #MarketingStrategy #DataDrivenMarketing

Here at Customer Marketing Alliance, we're getting our unmissable Summit ready for its return to London... Did you join us last year? See some of our snaps from 2023. ?? Wished you were there? Good news. We're back in London on December 4, with Customer Marketing Summit. Now's the time to grab your brochure: https://lnkd.in/eYU9C8cg

Customer marketers: What's your secret weapon to better retention and growth? ?? Alignment. Our report, courtesy of OpenText, shows how collaboration between customer marketing and customer success drives stronger customer relationships—and bigger results. Key insights you’ll uncover: ? How to align marketing efforts with CS initiatives for maximum impact. ? Strategies to break silos and create seamless customer journeys. ? Real-world examples for driving retention and expansion. Ready to transform your customer marketing strategy? Grab our report today ?? https://lnkd.in/dy5MTfxM #customermarketing

In today's competitive market, customer reference is essential for transforming prospects into paying customers. But it can be a struggle to source customer references that'll have a genuine impact. Discover how you can create a winning program with our handy guide. It's packed with insights tailored specifically for the unique challenges that?customer marketers?face. Download your copy to discover: Six foundational pillars for building your reference program. Practical tips for securing dependable customer references. A checklist to assess and improve your current efforts. Download your copy: https://lnkd.in/eZYPd_MY