Customer.io

??? Black Friday pro tip: Make it personal Here are three ways you can take personalization to the next level in your Black Friday messages: ?? Tailor product recommendations based on past purchase history. Based on a customer's purchase history, curate?collections?featuring items they will likely love. ?? Incorporate dynamic content with Liquid.?For example, you can dynamically display a product you know a customer has been eyeing that is now on sale for Black Friday. ?? Include personalized recommendations from other customers with similar preferences. You can use lookalike customer cohorts to add elements of social proof—like reviews—to your Black Friday messages. Get more Black Friday tips. ?? https://lnkd.in/e9R-Q25q #BlackFriday2024 #CyberMonday2024

We’re proud to announce that we have once again earned a spot on the Deloitte Technology Fast 500 list! ?? The Deloitte Technology Fast 500 celebrates companies at the forefront of innovation—those redefining industries, driving technological advancements, and achieving remarkable growth. Being one of the companies recognized in this group is a testament to the hard work of our team, the trust of our customers, and our drive to transform the way brands communicate with their customers. Check out the full list here: https://cust.io/3Z04muv Thank you Brian Thomas and Brad Harrison for representing Customer.io in person at the event last night! #fast500

???♀? How did LES MILLS+ retain 53% of at-risk customers during peak fitness season? By combining data-driven insights and personalized messaging, they turned potential churn into growth! Discover how Customer.io powered their success. Read the full case study and get inspired to level up your retention strategy. ???https://lnkd.in/g26kW2jv #retention #customerretention

We had an amazing time hosting Listen More on October 24th at The Ministry in London!?? A huge thanks to everyone who joined us for this unforgettable evening of meaningful discussions and live music in collaboration with Sofar Sounds, Mixpanel, and The CMO Circle. From the insightful conversations to the intimate performances, the night was all about marketing leaders unplugging and coming together in a truly unique way. Join us next at one of our holiday parties for marketers on December 3rd and 4th! ?? https://cust.io/hpmt #listenmore #sofarsounds

??? Black Friday pro tip: Incorporate message testing for optimization Black Friday is the perfect time to fine-tune your messaging strategy. By segmenting your audience and testing different discount offers, you can uncover what drives maximum engagement and sales. ?? Idea: Segment customers based on their previous purchase behavior (e.g., first-time buyers vs. repeat customers). ?? Test: Offer different discount tiers (e.g., 20% vs. 30% off) to each cohort. ?? Goal: Measure which discount level drives the highest conversion rates and average order value for each group. #BlackFriday2024

Our VP of Customer Experience, Natalie Onions, was featured on the The Digital CX Podcast this week! ???? In the episode, Nat dives into how data and automation can transform customer support and engagement, shares insights from building a customer success program, and discusses her team's exploration of AI tools. Watch the interview on YouTube or listen wherever you get your podcasts. Thanks, Alex Turkovic, for having Nat on the show! Watch here: https://cust.io/4hH6UGF Listen here: https://cust.io/3APUQC3 #customersuccess #digitalexperience #CXleadership #womenintech

Remote marketers, we know the struggle of virtual holiday meetups—that’s why we’re bringing back the magic of in-person celebrations! Join us in one of six cities across the US & Canada for an evening filled with great food, festive drinks, and real conversations with fellow marketers. ?? This party is all about connecting face-to-face, sharing laughs, and celebrating the year together. Whether you're in Portland, Charlotte, Denver, Dallas, Salt Lake City, or Vancouver, we’d love for you to be part of it! ?? RSVP now to save your spot: https://cust.io/4hzBT7c Let’s wrap up 2024 with an unforgettable celebration! #HolidayParty #RageAgainstRemote

We're thrilled to announce that Customer.io has been named one of The Martech Weekly Awards' Top 25 companies, taking first place in the Social & Relationships category! This honor celebrates our dedication to helping companies foster meaningful, data-driven connections with their customers. ?? A massive thank you to our incredible team, supportive partners, and customers—this achievement wouldn’t be possible without you. And a special shout-out to Mike Jones and Chris Bennett-Baggs ? for representing Customer.io at the ceremony! Check out the full list of winners here: https://cust.io/3YOxrce #awards #marketingawards #martech #innovation

?? Black Friday pro tip: Always use segmentation Even if you’re hosting a sitewide sale that?technically?applies to everyone, you should still segment your messages. Different offers, products, and positioning will appeal to people on your list based on their interests and behaviors. In Journeys, you can create segments that are either data-driven and automatically populated when a user meets specific criteria or manually built based on a CSV list, API call, or campaign workflow. #blackfriday2024 #cybermonday2024 #segmentation

Our CMO, Jason Lyman, joined The Next CMO to talk all things growth, talent, and team building. Listen to hear about: ???Scaling marketing teams ???Navigating the talent gap ?? Overcoming challenges during high-growth phases ?? Fostering cross-functional collaboration …and more! Don't miss this packed episode. Listen here: https://cust.io/3CjhH9B Thank you, Planful and host Scott Todaro, for having Jason on the show. #cmo #marketing #scale