Customer Data Automation

One of Syncari’s superpowers is its true sync engine vs traditional point-to-point iPaaS connections. I’m asked often, “what’s the difference and why is it important?” Well, if you care about your GTM systems and the data within them, then you will want to read this post. Multi-directional sync refers to a type of data synchronization (sync) between multiple systems, where data can be updated and exchanged in any direction, at the same time, rather than just one-way or bi-directionally. This allows for data to be updated and be exactly the same (synchronized and governed) across your entire tech stack, creating a consistent view of customer data and key business metrics in every go-to-market system. Oh, btw, Syncari holds the patent for this. For those who want to geek out: Our patented multi-directional sync engine provides a highly configurable unification, transformation and augmentation layer. It also handles data congruency and integrity. It can scale to manage thousands of concurrent data streams. These data streams are near real-time, are generated by our Synapses, and all look the same. We’ve also created a semantic layer (see our elastic data model approach) that allows the entire business to run using a single data language. This includes how you integrate, how you unify and transform key objects (like contacts and accounts), how you define core metrics, and ultimately how you understand what changes these metrics by looking at customer data more holistically. If you really want a 360 data fabric for your business that does the work of #CDP and #MDM in one complete platform, take a look at the Syncari difference for your business and GTM operations. #DataAutomation > #iPaaS