If you want consumers to believe the magic behind an extraordinary product, you need to look behind the scenes to see the product testing and consumer insights and that back up the masterpiece. Read our latest article to discover the 5-stage model and methods you’ll want to implement for your product journey. https://lnkd.in/dy_-_F4m #MRX #MarketResearch #insights #ProductInnovation #article #consumerinsights #producttesting #productinsights #sensoryscience?
关于我们
Curion specializes in delivering impactful insights to the world's top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XPerience Performance (XP?) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score?, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world's leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products. At Curion, we value:?? Integrity:? Be authentic. ?Act openly, honestly, and respectfully.? Resiliency: We rise to every challenge. Positivity and creative thinking solve problems.? Accountability: Actions matter. We do what we say and follow through.? Curiosity: We love what we do. Continuously learning, we passionately push boundaries.? Collaboration: Listen, engage, and partner with empathy. Teamwork wins every time.
- 网站
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https://www.curioninsights.com
CURION的外部链接
- 所属行业
- 市场调研
- 规模
- 201-500 人
- 总部
- Deerfield，Illinois
- 类型
- 私人持股
- 创立
- 2017
- 领域
- Product Testing、Sensory Science、Market Research、Quantitative Research、Qualitative Research、Central Location Testing、Focus Groups、In-home Product Testing、Consumer Research、Co-Creation、Segmentation、Attitude and Usage、QDA、Category Benchmarking、Acceptance Testing、Brand Tracking、Shopper Journey、Competitive Benchmarking、Product Optimization、Needs Gap Exploration、Product Claims、CX Experience、Brand Growth、Brand Development、Product Insights、Market Strategy、Product Innovation、Competitive Assessment、Brand Experience和Shopper Insights
地点
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主要
获取路线
111 Pfingsten Road
US，Illinois，Deerfield，60015
CURION员工
动态
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We came together at Curion as a team to celebrate World Taste and Smell Day -?with a fun twist! At Curion, we understand how crucial taste and smell are in shaping consumer experiences. Understanding these senses helps us develop better products and experiences. So, we explored this connection between taste and smell where each of us tasted candy while pinching our noses, then released to experience the burst of flavor. Check out how our team reacted and discussed how our senses work together to create the flavors we love! #WorldTasteAndSmellDay #TeamActivity #ConsumerExperience #TasteAndSmell #Innovation #Taste #Smell #Flavor #Fragrance #ProductTesting #ConsumerInsights #MarketResearch #MarketInsights #Insights #SubjectMatterExperts #Confections #Teamwork
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Ever wondered why some products just “click” with certain generations or communities? It all comes down to understanding the Jobs To Be Done! Brands need to know what jobs consumers really need a product to do for them. But different generations have different needs. We break down how brands can figure out the jobs their products need to do to connect with consumers across all ages. ?? Tune in to the Podcast Now https://lnkd.in/gnsGMNwt #JobsToBeDone #ConsumerInsights #GenerationalDifferences #Podcast #ProductTesting #MarketResearch #JTBD #ProductInnovation #HumanBehavior
S3E2: Jobs To Be Done: Product Innovation Meets Human Behavior
https://spotify.com
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Check out this clip from our "Crossing Verticals" webinar, featuring John Lochinski from BISSELL Homecare, Inc. and our very own Michael N.! In this segment, John talks about how he balances user feedback with engineer-led design. Working closely with engineers, he shares his thoughts on how to bring consumer insights into the design process without losing sight of technical needs. If you want to improve your product development approach, you won’t want to miss John's insights! Watch the clip here and catch up on the full webinar for more valuable discussions on innovation across different industries. Click to watch the full webinar here: https://lnkd.in/ggKEHeVq #ProductDevelopment #ConsumerInsights #Engineering #Innovation #CrossIndustryLearning #CrossingVerticals #ProductTesting #MarketResearch #CrossCategory #ProductStrategy #Inspiration #GrowthMindset #Insights #Webinar
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Great job Maureen Rowe and Jackie Connor!
?? In August, Backpack Challenge Readathon participants logged 90,815 minutes read and 47,428 listened to audiobooks! A big thank you to everyone who participated! Congratulations to our top readers: Christina Lovette (Team Sago) and Maureen Rowe (Team CURION)! And our top audiobook listeners: Kloe Alexandra Zantac (Team Sago) and Jackie Connor (Team CURION)! #MREF #MRGivesBack #MRX #BackpackChallenge #Education
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Happy World Beard Day! ?? Fun fact: Beards provide protection against harmful UV rays and can block up to 90-95% of them! Today, we're celebrating more than just facial hair. It's also a great time to focus on men's health and self-improvement – taking care of ourselves inside and out. In our "Usage Occasions" whitepaper, we highlight the importance of brands truly understanding how consumers use products. This can extend to men's care products like beard care items, health and wellness products, and beyond. Check out our whitepaper to learn more about how usage occasions can transform your product strategy. Stay healthy, stay strong, and stay bearded! #WorldBeardDay #SelfImprovementMonth #MensHealth #Beard #Whitepaper #Producttesting #ConsumerInsights #MarketResearch #Insights #UsageOccasions #BeardCare
Whitepaper - Usage Occasions - Curion Insights
https://curioninsights.com
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CURION转发了
Excited to announce that we are expanding our team at Curion by bringing on board a Chief Revenue Officer (CRO)! We are specifically looking for individuals with a background in the research industry or marketing services. Join us in this exciting journey! #salesleader #hiring #jobsinsales #mrxjobs
Now Hiring: Curion, Chief Revenue Officer - Deerfield, IL
thegravityapp.com
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Happy National Read a Book Day! While the Marketing Research Education Foundation MREF Readathon has wrapped up, there’s still a chance to make a difference. The Curion Bookworms had a great time reading this past month, and we’re proud to have contributed 20 backpacks filled with school supplies to help kids in our community. You can still help provide backpacks for children in need. If you’d like to donate or learn more, check out the link.?Thanks for supporting our community and happy reading! #NationalReadABookDay #BackToSchool #Reading #Community #MREF #Readathon #Culture #Donate
Backpack Challenge Readathon
givesignup.org
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Take a bite into the delicious world of pizza and take a look at some exciting client success stories that showcase our work in the pizza industry. New Supplier Testing: We helped a restaurant client test a new supplier for a key pizza ingredient, ensuring quality and consistency in every bite.?https://lnkd.in/gyspR4iv Product Performance Optimization: Our team developed a long-term product improvement plan for a national pizza chain's core menu item using our XP Xperience Performance platform.?https://lnkd.in/gHznFYtH Consumer Insights for Stuffed Crust Lovers: We explored the minds of stuffed crust enthusiasts to identify their priorities and unique product differentiators, leading to better communication and marketing strategies for Papa John's.?https://lnkd.in/gqNBA6QY #CheesePizzaDay #Pizza #casestudy #producttesting #consumerinsights #marketresearch #insights #newsupplier #productperformance #optimization #productivity #stuffedcrust #productdifferentiators?
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Ever wonder how major brands make the leap to eco-friendly packaging without sacrificing consumer experience? We partnered with one of the world's largest beverage manufacturers to help tackle this challenge. By combining our Curion QDA? with real-world consumer testing across multiple countries, the results were transformative for our client: ? $80 million investment in sustainable global packaging ? Successful transition of their most popular product line ? Became the category leader in sustainable packaging innovation Want to learn how these insights can supercharge your sustainability efforts? Check out the full case study https://lnkd.in/gJmPZ5t7 #SustainablePackaging #ConsumerInsights #BeverageInnovation #PackagingDesign #EcoFriendly #Sustainability #Beverage #ProductTesting #MarketResearch
Cracking the Code on Sustainable Global Packaging for Beverages - Curion Insights
https://curioninsights.com