Our team had a fantastic time last week in Puerto Rico at #RISEMMS2025! It's always great to connect with peers in the Medicare space, exchange insights, and gain valuable knowledge.
关于我们
At Cummings Creative Group, we’re about change. Smart Change. Positive change. Perhaps it’s because we see things differently, think differently, and do things differently. So how do we do it? We become your biggest advocate. We learn your business from the inside out. We help you evaluate the current playing field and develop a plan of attack. We scout your competitors, talk to your sales force and get so involved in your brand that some of us have been known to wear the same clothes two or even three days in a row.
- 网站
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https://www.ccgideas.com
Cummings Creative Group (CCG)的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Birmingham，Alabama
- 类型
- 私人持股
- 创立
- 1991
- 领域
- Interactive Strategy、Traditional Media、Social Media、Advertising、Branding、Public Relations、Software Development、Marketing Consultation、Digital Marketing、Website Building、Healthcare Marketing、Medicare Marketing、Lead Generation、E-Commerce Marketing、UX Design、Enterprise Software和Website Design
地点
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主要
获取路线
US，Alabama，Birmingham，35203
Cummings Creative Group (CCG)员工
动态
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Proud to help our partners at Symmetry Lending reimagine their Piggyback HELOC character to reflect their expertise and creativity. Meet Mr. Lendingham. An original and versatile financial guru with an undeniable charm. He's the kind of character you trust with your finances —and one that’s sure to make an impression. #ccgideas
Executive Creative Director at CCG, Copywriter, Healthcare & Medicare Marketing Guru, Creative B2B Branding Strategist, Stories Wrangler, Dad, Buddy, and Man's Best Friend Award Winner
Can AI create the perfect brand character? Maybe. But should it? A couple weeks ago I posted about why brand characters matter.? If you missed it, go check it out. Recently, we had an opportunity to create a character for our partners at Symmetry Lending. They specialize in piggyback HELOCs, and no matter how many times they explain it to me, I still feel like I’m back in high school algebra, staring at a test, hoping for a miracle. But here’s what I do know. Brokers love them. They’re absolute pros. Now, I know what you’re thinking. Anything to do with lending has got to be a snoozefest. Wrong. These guys are awesome! They’re smart, creative, and they think outside-the-box (bacon-scented candles as promo items, anyone?)? Plus, they have a wicked sense of humor. So when they asked us to reimagine their Piggyback HELOC character, we knew it had to reflect on them.?Their old mascot was a little too Piggly Wiggly when they needed something more “financial guru with a playful edge.” So we got to work. We went through the brand exercises, mood boards, and design iterations until we landed on this wonderful guy. Meet Mr. Lendingham. He’s a problem-solver, planner, and creative thinker. And let’s be real. He’s adorable! Like so adorable you just wanna bring home to meet your parents. And unlike some of my more ridiculous AI-generated images (think kangaroo boxing an 80-year old man), this guy was crafted the old-fashioned way: zero AI, all imagination. Just good ol’ Photoshop, branding strategy, and a whole lot of character.?Nice work Abby Williams! #CCG #Marketing #Branding #SymmetryLending —-------------------------------------------------------------- ?? Follow me for more marketing insights, moments of wit, and various examples of my capacity for writing words in the correct order.
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We’re #hiring a new Art Director in Birmingham, Alabama. Apply today or share this post with your network.
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We're excited to share the latest marketing pieces we've developed for Motion, highlighting their solutions engineered for continuous, high-performance operation. Check out how we’ve helped showcase their innovation and commitment to excellence! #MarketingStrategy #CreativeSolutions #PerformanceDriven
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?? How well do you truly know your audience? In a world where ads are everywhere, standing out requires more than just a flashy campaign—it demands connecting with your audience on a deeper level. Discover how we leverage the power of hypersegmentation to deliver the right message to the right audience at the right time. Check out our latest blog post to learn more about creating meaningful connections that drive engagement: https://lnkd.in/eVmJCM6s
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It’s AEP Season once again! Since December 2023, we’ve been diving into the data, building new strategies, and creating new ideas all for PY2025! And it kicks off today! In honor of Medicare’s biggest season, we’re taking a joyride down Memory Lane to take a look back at the past 10 years of growth, wins, and a few extra gray hairs. Enjoy the ride!
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We are thrilled to announce Brianna Weekley’s promotion to Director of Strategy, Healthcare! With nearly a decade of experience in healthcare marketing, Brianna has been a driving force behind strategic campaigns that deliver outstanding results for Medicare Advantage plans and provider groups. Throughout her career, Brianna has expertly managed multimillion-dollar portfolios and led omni-channel marketing campaigns, achieving impressive growth and ROI for her clients. Her unique ability to blend creative strategies with deep market insights has consistently exceeded expectations. We are confident that Brianna will continue to leverage her expertise to deliver impactful solutions in her new role. Please join us in congratulating her on this exciting promotion! We eagerly anticipate the continued success and innovation she will bring to our team. Congratulations, Brianna!??
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Client spotlight! How do you promote your extra Medicare benefits with a little humor? We took a cue from our own parents. The result... this :30 Medicare story generated a ton of impressions and continues to drive web traffic and make the phones ring off the hook. See more at www.MedicareStories.com!