Culture Shift Team, Inc.

Happy Birthday, Robert Lawrence Wilson! ???? Today, we’re celebrating one of Culture Shift Team’s founding partners and an unstoppable advocate for equity and inclusion. ??Robert has spent over 15 years inspiring organizations to embrace diversity and create spaces where everyone can thrive. A leader in every sense of the word, Robert’s expertise in DEI strategy and organizational development has empowered countless teams to grow and innovate. His work has made a meaningful impact on corporations, nonprofits, educational institutions, and government agencies alike. Robert, your passion for creating change and lifting others is truly unmatched. On this special day, we celebrate you, your achievements, and the brighter future you’re helping to build. Join us in wishing Robert the happiest of birthdays and a year filled with even more success! ??

Happy to announce that Culture Shift Team is recognized by SHRM to offer Professional Development Credits (PDC) for SHRM-CP? or SHRM-SCP? recertification activities. Our online self-paced courses include: - Factors that Undermine Organizational Trust - The Business of Inclusion - Mitigating Bias from Recruitment to Promotion - Neurodiversity in the Workplace - How Organizations Build Psychological Safety For more information on our courses, visit: https://lnkd.in/e9XfrUNi If you are interested in a subscription to the CultureConnect education platform, or would prefer customized eLearning, live training, or strategic planning, please don’t hesitate to reach out. Our inclusive workplace culture leaders at CST are ready to assist you in reaching your organizational goals. You can reach out to us via email at [email protected] or call us at (615) 606-2772.? #CultureShiftTeam #Diversity #Equity #Inclusion #DEI #OnlineLearning #CultureShift?#Education?#CST

Happy to announce that Culture Shift Team is recognized by SHRM to offer Professional Development Credits (PDC) for SHRM-CP? or SHRM-SCP? recertification activities. Our online self-paced courses include: - Factors that Undermine Organizational Trust - The Business of Inclusion - Mitigating Bias from Recruitment to Promotion - Neurodiversity in the Workplace - How Organizations Build Psychological Safety For more information on our courses, visit: https://lnkd.in/e9XfrUNi If you are interested in a subscription to the CultureConnect education platform, or would prefer customized eLearning, live training, or strategic planning, please don’t hesitate to reach out. Our inclusive workplace culture leaders at CST are ready to assist you in reaching your organizational goals. You can reach out to us via email at [email protected] or call us at (615) 606-2772.? #CultureShiftTeam #Diversity #Equity #Inclusion #DEI #OnlineLearning #CultureShift?#Education?#CST

Today, on Veterans Day, we honor and express our deepest gratitude to all the brave men and women who have served in the U.S. Armed Forces. Your courage, dedication, and sacrifices are the foundation of our freedom and safety. At CST, we stand with gratitude and respect for those who have served. Your courage and commitment make our country stronger. Today and every day, we thank you for your service! #CST #CultureShiftTeam #VeternasDay #Veterans #MilitaryService

In celebration of our 7th anniversary, every day this week we're highlighting 7 ways we support our clients at CST. In our final post celebrating our 7th anniversary, we honor our team of dedicated and committed professionals. Our success is built on the knowledge, skills, understanding, and empathetic values of each team member. At CST, we are driven by our passion to help organizations achieve equity and inclusion and ultimately remove barriers to human potential and performance.? Each CST member has experienced what it's like to be a member of a minority group that is excluded, an afterthought, with assumptions made based on identity.?? ? The team knows how deeply these behaviors impact organizations and their brands. What is more, CST members also benefit from the privileges of being members of majority groups that hold power in some way. CST firmly believes that change for the greater good comes when people who have the power extend privilege to those who do not, and when historically underrepresented communities are empowered to create spaces that include them.?? ? CST knows they are not alone in seeking the change that breaks down barriers of human potential.? Companies seeking inclusion and equity -- those organizations who know that it is time to make the shift -- are the real change agents. CST is here to accelerate that change. Happy 7th Anniversary to us at CST! For more about how we support clients, visit cultureshiftteam.com #CultureShiftTeam #CST #PublicRelations #InclusiveWorkplaceCulture #CommunityOutreach #EducationServices #7thAnniversary

In celebration of our 7th anniversary, every day this week we're highlighting 7 ways we support our clients at CST. CST offers comprehensive market research services designed to equip clients with deep insights and actionable strategies to effectively engage diverse markets. Our approach combines traditional market research methodologies with innovative techniques tailored to explore the nuances of multicultural and demographically diverse audiences. Key Services Include: - Demographic Analysis: We dissect population data to identify key trends and shifts within specific communities, helping clients understand the demographic landscape and its implications for their business strategies. - Consumer Behavior Studies: Our research delves into consumer preferences, behaviors, and purchasing patterns across different cultural groups, ensuring that marketing strategies are well-informed and culturally resonant. - Competitive Analysis: We assess the competitive landscape to identify opportunities and threats within the market, providing a strategic edge by understanding competitors' moves and market positioning. - Focus Groups and Surveys: By conducting targeted focus groups and surveys, we gather qualitative and quantitative data directly from consumers, offering clients detailed insights into customer attitudes, expectations, and experiences. - Stakeholder Interviews: Engaging directly with community leaders and influencers provides deeper insights into the specific needs and dynamics of target markets, enriching the strategic planning process. CST has successfully implemented market research projects across various sectors, including healthcare, technology, and consumer goods. For instance, our work in the healthcare sector involved partnering with community-based organizations to enhance the cultural competence of health campaigns, thereby improving patient engagement and outcomes. In the technology sector, our insights have helped tech companies tailor their product offerings to better meet the needs of underrepresented consumers, boosting adoption and customer satisfaction. By integrating rigorous research with a deep understanding of cultural dynamics, CST enables clients to make informed decisions and effectively connect with their diverse target audiences. Our market research services not only illuminate the current market conditions but also forecast emerging trends, helping clients stay ahead in a rapidly changing global marketplace. For more about how we support clients, visit cultureshiftteam.com #CultureShiftTeam #CST #PublicRelations #InclusiveWorkplaceCulture #CommunityOutreach #EducationServices #7thAnniversary

In celebration of our 7th anniversary, every day this week we're highlighting 7 ways we support our clients at CST. CST supports clients to develop a workplace inclusion framework and provides tools and resources to help clients prioritize short-term equity-building actions that align to performance. Our inclusion workplace culture tools include: inclusive workplace assessment & action plan, framework development, strategic internal and external communications, graphic design and web design. Renewables Forward, an initiative within the renewable energy industry focused on increasing diversity, equity, and inclusion (DEI) engaged our services to help them develop an inclusion framework for the clean energy industry. The purpose of this collaboration is to provide tools and resources to help clean energy companies prioritize short-term equity-building actions that align to their performance objectives. Working closely with the Renewables Forward DEI Work Group, CST facilitated the development of the framework, which identified six key levers for advancing DEI, with each lever consisting of four corresponding elements and a roadmap to guide organizations through five stages of growth, from exploration to transformation. The framework included a self-assessment and resource library with tools, action steps, and evidence-based approaches to support real change for clean energy businesses. This work gives organizations the tools to create more inclusive workplaces and equitable, long lasting relationships with the communities they serve. This is just one example of how CST is helping to build a more sustainable future. Visit our case studies on our website to learn more about how we support clients. cultureshiftteam.com #CultureShiftTeam #CST #PublicRelations #InclusiveWorkplaceCulture #CommunityOutreach #EducationServices #7thAnniversary Marcela Gómez Ann Gillespie Robert Lawrence Wilson Luisa Ballesteros Cortes William Ahmad Dobbs Elise B. Pilar Arrieta Paola Serrano Sarah Laney Korda

In celebration of our 7th anniversary, every day this week we're highlighting 7 ways we support our clients at CST. CST supports clients in creating and executing campaign strategies for all audiences through demographic research, data analysis, and multilingual message development. CST Services include: Graphic design, web design, video production, digital & print ads, social media management, translations, transcreations, and more. When VUMC Research Support Services sought to diversify participation in their PASS IT ON clinical trial, they turned to CST to design a culturally sensitive communications campaign. The trial, which aimed to determine whether convalescent plasma from recovered COVID-19 patients could improve recovery rates, required participants from minority communities—particularly essential workers from Black and Latino populations—who had been most severely impacted by the pandemic. One of the key challenges was overcoming historical distrust in healthcare institutions among Black and Latino communities. CST tackled this issue by working closely with trusted community leaders and organizations, ensuring that the messaging was credible and relatable. The multilingual campaign included a website with expert videos, community outreach toolkit, out-of-home media, social media efforts, and digital media outreach. CST facilitated partnerships with over 1,700 community organizations, crafting culturally and linguistically appropriate messages in English, Spanish, Arabic, and Chinese. They collaborated with influencers and created PR toolkits, helping these organizations effectively communicate about the trial. To further engage the public, CST organized webinars with research experts, addressing concerns about safety and participation, and shared trial participants' stories to humanize the trial. Through a robust media plan, CST implemented targeted social media boosts, resulting in over 2 million impressions. Their efforts led to 974 participants in the trial, 39% of whom were from minority groups. CST’s strategic approach successfully expanded awareness, built trust, and contributed to meaningful community engagement across the U.S. For more about how we support clients, visit cultureshiftteam.com #CultureShiftTeam #CST #PublicRelations #InclusiveWorkplaceCulture #CommunityOutreach #EducationServices #7thAnniversary Marcela Gómez Ann Gillespie Robert Lawrence Wilson Luisa Ballesteros Cortes William Ahmad Dobbs Elise B. Pilar Arrieta Paola Serrano Sarah Laney Korda

In celebration of our 7th anniversary, every day this week we're highlighting 7 ways we support our clients at CST. To support clients who wish to create a more inclusive and innovative workplace culture CST offers subscriptions to CultureConnect, an online education platform with self-paced courses. CultureConnect is designed to help you and your team: - Connect the dots between inclusion and everyday work - Increase engagement in Business Resource Groups - Build a workplace where people want to work and want to stay? - Develop agility to connect with new markets At CST we work closely with organizations to build brand recognition and trust both internally and externally. As a business communications consulting firm, we utilize data-driven insights to develop clear and effective messaging that achieves tangible outcomes. For more about how we support clients, visit cultureshiftteam.com #CultureShiftTeam #CST #PublicRelations #InclusiveWorkplaceCulture #CommunityOutreach #EducationServices #7thAnniversary Marcela Gómez Ann Gillespie Robert Lawrence Wilson Luisa Ballesteros Cortes William Ahmad Dobbs Pilar Arrieta Elise B. Sarah Laney Korda Paola Serrano

In celebration of our 7th anniversary, every day this week we're highlighting 7 ways we support our clients at CST. Through listening sessions, focus groups, and stakeholder interviews, CST supports clients in gathering and analyzing data and insights, to identify needs, level of awareness and expectations that helps clients craft communication campaigns tailored for their internal and external audiences. Our work with the Global Epicenter of Mobility (GEM) in Detroit is an example of how we support clients through branded listening sessions and stakeholder interviews helping them foster a deeper understanding, raise awareness, and generate interest in the stories driving GEM’s transformation, while supporting the launch and execution of their inclusive signature outreach campaign as they aim to establish the Detroit region as a central hub for the future of mobility. At CST we work closely with organizations to build brand recognition and trust both internally and externally. As a business communications consulting firm, we utilize data-driven insights to develop clear and effective messaging that achieves tangible outcomes. For more about how we support clients, visit cultureshiftteam.com #CultureShiftTeam #CST #PublicRelations #InclusiveWorkplaceCulture #CommunityOutreach #EducationServices #7thAnniversary Marcela Gómez Ann Gillespie Robert Lawrence Wilson Luisa Ballesteros Cortes William Ahmad Dobbs Elise B. Pilar Arrieta Paola Serrano Sarah Laney Korda