In case you missed it: we switched to cans–and it’s been a big hit ??! We’ve been selling out constantly, having to pause website orders, delay retail deliveries, and forgo events. While it’s a “good problem”, we genuinely feel bad and are working our ?? off to scale up production! It’s still just the two of us, Helena Leung and Daniel Wu, "booch-strapping” ??. We’re doing everything ourselves: brewing, canning, labeling, packaging, and delivering. It's a lot but we're having the time of our lives. Everyday feels like an incredible dream. …And it’s all thanks to your support ??. It’s surreal how we can feel so many strangers–now fans and friends–rooting for us. We appreciate every in-person chat, DM, and story post. So, where’s the best place to find our?#kombucha?right now? It would be through our retail customers. When you support them, you support us too! Visit here to find a store/gym/restaurant near you (NYC-only atm): https://lnkd.in/egWXeJy3 #smallbusiness?#minorityowned?#NYC?#AAPI
关于我们
Smoothly fermented. Lightly carbonated. Easy to drink.
- 网站
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www.culturekitchn.com
Culture Kitchn的外部链接
- 所属行业
- 食品和饮料制造业
- 规模
- 2-10 人
- 总部
- New York
- 类型
- 私人持股
- 创立
- 2022
地点
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主要
获取路线
US，New York
Culture Kitchn员工
动态
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A little behind the scenes on how we do research!
Founder of Nimbly & 2025 Greenbook Future List Honoree | Research, Brand Strategy, Innovation
As founders and "booch-strappers" of a small kombucha biz, my wife and I don’t have a big budget for market research. “Research” is the two of us—plus our cute dog—tabling at supermarkets and gyms, offering free samples to strangers passing by (lots of rejection!). Through this, we've been able to: 1. Gather direct feedback, iterating our recipe so it’s a precise balance of fermentation, sweetness, and carbonation 2. Confirm our belief that Asian flavors (like Lychee!) would be appealing to mainstream customers, and addressing the lack of ethnic diversity on shelves 3. Realized what stands out most about our kombucha is it's easy to drink (not your usual burn-down-your-throat experience), and we should lean into this We’ve learned SO much, and it’s why we still roll up our sleeves and offer samples ourselves. There's nothing like talking to customers directly. ... This post, however, is not actually about US doing research. It’s about YOU doing research. More accurately, we're now switching to an ad for my other business, Nimbly. Cleverly hidden with a great opener (you’re still reading, no?). Like us, you might need to DIY research (maybe not as scrappy). Your budget's tight. Nimbly can recruit on-spec participants, creative experts, and anybody you can dream of (except your soulmate—that’s all on you). We’ll cover the recruit & logistics, you lead the moderating and analysis. Perhaps there are too many markets to cover and you’re about to make a big investment (campaign, innovation, etc.). You need a strategic team to jump in. Nimbly can run the full show and keep you so tuned into the insights that you’ll feel like it's you at the stores talking to customers directly. So, if you’re in need of research, hit up Nimbly: www.nimblyinsights.com Or if you crave an easy to drink kombucha made with unique Asian flavors (pause for inhale!)—while digesting the research you're doing... Order online from Culture Kitchn: www.culturekitchn.com __ FULL DISCLAIMER: This ad is 100% sponsored by me, my wife, and our dog. #entrepreneurship #consumerinsights #marketing #ad #advertising #dogsoflinkedin #husbandandwifefantasticduos #hustle
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