Cubicle to CEO?

With a new year around the corner, it’s time to rethink how we approach productivity. ?? Could managing your energy—not your time—be the secret to unlocking major breakthroughs in your business and health? In today’s case study, you’ll hear how Amina AlTai leveraged her energy cycles to transform her business and health. Initially driven by necessity following a brain injury and autoimmune challenges, Amina developed a productivity framework that aligned her work schedule with her body’s natural rhythms. Within a year, her income doubled from $220K to over $500K.? She also created the mental space and energy to write a book that sold within a week of being shopped out in a lucrative pre-empt deal with a publisher. Her anti-hustle approach set her apart in the market, proving that success doesn’t have to come at the cost of well-being. ?? If you’re looking for a sustainable way to grow your business while protecting your health, this conversation is the perfect way to kickstart your year: https://lnkd.in/g4JQK6Yw

Corporate gifting isn’t just a thoughtful gesture—it’s a $33 billion market opportunity. ?? And for Julie Maskulka, founder of Anecdote Candles, corporate gifting now drives 25% of her company’s revenue. Known for combining storytelling with scent, Anecdote is carving out a unique space in this massive market, offering a custom candle gifting program that delivers an impressive average order value of $2,727. Through testing different strategies like lowering minimum order quantities and tapping into distributor networks, Anecdote has been able to yield a 15% reorder rate from corporate clients. From targeting unexpected industries to creating scalable systems for customization, you’ll hear from Julie on how to turn an idea for an untapped market into a powerful revenue driver ?? : https://lnkd.in/gR69sPxC

What if writing a book could TRIPLE your rates and position you as the top expert in your field? ?? ?? Today’s case study explores how a self-published book became the ultimate lead generator for Abi Prendergast’s service-based business. Abi is the creator of Day #1 Evergreen, the evergreen funnel system that has helped clients generate up to $1.8 million annually — without the stress of live launches. But it wasn’t her system that put her on the map—it was the book she wrote about it. In 2023, Abi turned her proven framework into a book designed to position her as the go-to expert in evergreen strategies. With a small email list of just 800 subscribers, her book gained traction almost entirely through Amazon and word of mouth recommendations. The result? Dream clients started reaching out to hire her and ask her to speak in rooms she never imagined being in, Abi’s evergreen funnel service tripled in price to $50K while staying in demand, and she began generating $1-2K per month in passive course sales—all without ads or a large audience. If you play in the high ticket space, discover how a self-published book can amplify your authority and sell out your services: https://lnkd.in/eP4BXv7U

Imagine being able to convert nearly HALF of your leads into buyers ?? Today’s case study dives into how subscription box queen Sarah Williams achieved her highest-ever conversion rate during the annual launch of her subscription box coaching membership, Launch Your Box. Sarah’s $15 Subscription Box Week combines interactive exercises, live Q&A sessions, and daily interviews with successful members to give participants a hands-on preview of her program. And since the pre-launch experience has a cost of admission, Sarah is literally getting PAID to sell to her people. ?? This year, she fine-tuned her approach with new strategies like staggered expiring bonuses, the first-ever ticket price increase, and a deeper, more personal connection with her audience. The result? A staggering 43% conversion rate from Subscription Box Week attendees to members—her best launch yet! ?? Learn how Sarah used data-driven decisions to boost urgency, engagement, and trust, inspiring nearly half of her participants to swipe their cards again by the end of their week together: https://lnkd.in/gDNj5mPT

We hardly talk about this topic on the podcast... ?? This case study centers around how to add sponsored brand deals as a revenue stream to your business. In our conversation with Lissette Calveiro, CEO of Influence With Impact, we specifically lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships this year alone — accounting for 20% of her 2024 revenue. ?? Lisette breaks down all the overlooked pricing factors beyond views and follower counts that net her higher rates and give her leverage in negotiations with brands, as well as reveals transparent insights on creator earnings and recent brand deals. Click here to listen to her full strategy: https://lnkd.in/gawYaHXY

They are one of only two brands with a licensing deal with THIS ultra selective franchise! Michelle Luchese and Johnathan Ruggiero turned a bad wedding ring buying experience into founding Manly Bands, the #1 digital marketplace for men’s wedding jewelry and a multi-million dollar business. Helping to catapult their brand to #1 are lucrative licensing deals with household brands like Jack Daniels, Jeep, and Fender. In this conversation, we specifically unpack their partnership with the Tolkien Estate —a rare deal that positioned Manly Bands as one of only two brands with official Lord of the Rings licensing rights. Since the launch of their epic Lord of The Rings Collection in 2022, it’s become one of Manly Bands’ top-selling collections, adding over 7,000 new customers and a $1M lift in revenue from 2022 to 2023, with projections to exceed that increase in 2024. From crafting standout pitches to conducting thorough market research and negotiating high-profile licensing deals, follow the data-driven decisions driving Michelle and John’s impressive growth with Manly Bands.

Jasmine Star recorded 900 personalized videos to promote her fundraiser! In this week's case study, we uncover exactly how Jasmine fundraised over $555,000 from her community in just 1 hour to propel the growth of her SaaS company, Social Curator. Instead of looking to banks, VCs, or angel investors, she turned to her community of already invested users for a bootstrapped cash injection. We examine the urgency plays she used to exceed her goal amount in under an hour, including the logistics of her best conversion secret: personalized invitations for individuals on her waitlist.

I’m excited to share a conversation I recently recorded with Ellen Yin on her podcast, Cubicle to CEO. It was a pleasure to talk about growing BabyQuip to where it is now - in particular, how we’ve reduced the risk and increased the value for our Quality Providers over time.? This includes providing general liability insurance, building a robust platform where they can manage their business, forming new partnerships to drive demand, and ongoing training, most recently dozens of webinars during October’s QP Month. Take a listen if you’d like. I’ve linked our conversation in the comments.

Reducing risk is a huge lever scaling startups can use to their advantage. ?? This was a big theme in our conversation with Match.com co-founder, and current CEO of BabyQuip, Fran Maier. BabyQuip is the world’s largest baby gear rental marketplace, empowering thousands of independent contractors around the country to build successful side hustles, while helping families travel more easily. ?? In this case study, Fran details how they were able to grow their network of these independent contractors (AKA Quality Providers) by 60% in one year by alleviating as much risk as possible for their providers. From streamlined tech infrastructure, to added insurance coverage, to offering trainings and negotiating discounts with partners on their behalf, Fran has made it a no brainer for motivated mothers to partner with BabyQuip in this gig economy business model. Keep listening to get creative ideas on how to prioritize lowering risk in your own business to drive growth! ??

You can stop chasing new leads now! ??♀? This case study is a testament to how impactful nurturing your past client relationships can be! Copywriter Katie Peacock is the founder of Post Sale Profit Studio, where she helps 7 figure coaches seamlessly add 5-6 figures to their bottom line through strategic backend email automations that prioritize the often-overlooked post-sale phase. Leveraging 3 simple but effective relationship marketing strategies, Katie has added $244,870 revenue to her business solely through repeat and referral clients. ?? Find out how joining paid programs outside of her niche has given Katie an ROI of $98K, the easiest way to get client testimonials, and why brainstorming with your client after you’ve completed their project is a smart move. Hear it all now: https://lnkd.in/gyxe-hp3