Discover how connected TV advertising is reshaping the car-buying journey. This article from The Current dives into the evolving strategies behind CTV ads and examines their influence on purchase decisions. It’s a compelling read for marketing professionals and automotive industry experts looking to understand current consumer trends and the impact of digital media on buying behavior. Dealer Stream ??Owen Moon?? Kevin Kulma Jessica Cave https://lnkd.in/e2mESJAH
CTV Blueprint
广告服务
Chicago，IL 373 位关注者
Our Targeting Provides Premium Channel Selections, Better ROI and More Overall Confidence in the OTT/CTV Space.
关于我们
We’re an innovative force specializing in the realm of Streaming TV and Streaming Radio In navigating the competitive advertising landscape of streaming TV, CTV Blueprint utilizing a “multi demand side platform strategy.” That means that we buy multi seats on DSPs in order to secure the best positions and programming for our clients. Out targeted advertising, underscore the company’s understanding of the evolving preferences and expectations of our customer base. Additionally, a digital experience to keep an eye on campaign structure, co-op compliance, market trends, and emerging technologies positions CTV Blueprint at the forefront of the industry, ready to adapt and innovate in response to the ever-changing demands of the digital entertainment ecosystem. As the company continues to push boundaries of return on investment (ROI), return on ad spend (ROAS) and in store technologies.
- 网站
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www.ctvblueprint.com
CTV Blueprint的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- Chicago，IL
- 类型
- 私人持股
- 创立
- 2022
- 领域
- OTT、CTV和Programmatic Advertising
地点
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主要
获取路线
US，IL，Chicago，60601
CTV Blueprint员工
动态
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Streaming TV is driving growth in sports rights and viewership over the last few years. Once Live Sports has been solved by major publishers like Netflix, Amazon and Disney. Linear TV will become a thing of the past. Is your dealership ready to transition your Traditional TV budget to Connected TV? #ott #ctv Dealer Stream ??Owen Moon??Kevin Kulma Allan Foytik Jessica Cave https://lnkd.in/g8r_amxv
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Supply Path Optimization sounds like a scary term, but it is as simple as curating supply on your CTV campaigns. At CTV Blueprint, we use "SPO" as our driving principle in order to build campaigns for our car dealer clients and place their ads on premium inventory like Netflix, Peacock, HBO MAX and Disney +. #ott #ctv #streamingtv
Does your Streaming TV partner only use 1 DSP to deliver results. This should be one of the first questions you ask when buying OTT from a company. According to Magnite - SPO Means Fewer Partners and Greater Impact. With SPO in place, global and US buyers work with an average of 4-6 partners and consolidation efforts are proving to be effective in delivering better outcomes, including reduced tech fees, duplicative supply, and lowered carbon emissions. #ctv #ott #supplypathoptimization https://lnkd.in/gutqq4BG
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Does your Streaming TV partner only use 1 DSP to deliver results. This should be one of the first questions you ask when buying OTT from a company. According to Magnite - SPO Means Fewer Partners and Greater Impact. With SPO in place, global and US buyers work with an average of 4-6 partners and consolidation efforts are proving to be effective in delivering better outcomes, including reduced tech fees, duplicative supply, and lowered carbon emissions. #ctv #ott #supplypathoptimization https://lnkd.in/gutqq4BG
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Is your OTT strategy dominate on the most important screen in your customer's home. The TV? “We’re not talking about your mobile phone, your laptop ... but on the biggest screen in the house, the TV,” said LightShed media analyst Rich Greenfield. “Every [media] executive has to be paying attention.” #ctv #ott #streamingtv https://lnkd.in/gCDX92cC
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A great article that is still relevant today as ad dollars have still not caught up to viewership numbers. That presents car dealerships with a great opportunity to expose your messaging to consumers for considerably less than traditional tv. #ctv #ott #streamingtv
More consumers are leaving traditional tv and opting for streaming services. However advertisers are not moving budget as quickly. A great opportunity for car dealerships to craft compelling messaging in front of potential and current customers. #ctv #ott #streamingtv https://lnkd.in/dtThTdiy
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Domo is a valuable partner that allows CTV Blueprint to have dynamic real time streaming tv reporting. This allows our customers to see correlation between channels and zip codes when analyzing matched website traffic with viewership. #ott #ctv #streamingtv
Unlocking the Power of CTV Blueprint OTT Reporting and ROI with Domo Business Intelligence Solution See how we have changed the game on Streaming TV reporting. By leveraging advanced analytics and reporting. We are able to bring more transparency to the landscape. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gYFf6w4H
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As 2024 comes to a close and dealers are planning for 2025 budgets. The shift has already occurred from Linear to Streaming TV. However the complexity and targeting options means that all OTT investment is not created equally. See why CTV Blueprint Dynamic Reporting via Domo?is superior. By using an ETL that aggregates and cleans all the data from different sources, CTV Blueprint is able to deliver clean reporting that allows actionable data intelligence.??By creating the ability for car dealerships to gauge the effectiveness of zip code(s) and channels - we can utilize and overlay sales (pump in/pump out) and service (units in operation) data to create more effective targeting.???
The Value of Over-the-Top (OTT) Advertising for Car Dealerships Over-the-top advertising for car dealerships, also known as OTT ads, gives advertisers a better way to reach people who are in the market for a new car. As more consumers move away from traditional TV and embrace streaming platforms, OTT ads allow dealerships to deliver content directly through services like Hulu, Roku, and Peacock. ? In this article, we’ll discuss what OTT media buying entails, the benefits of OTT advertising, and how over-the-top auto ads can impact sales for dealerships of all sizes. https://lnkd.in/gArc5_Bp
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Not all channels and programming are created equal. This step by Amazon is concerning. Reason is, the Freevee channels are far less in quality of viewership to Prime. Amazon by repackaging those channels all under the Prime umbrella will start commanding a higher CPM for a far more lower quality content library.
Transparency into your Streaming TV campaigns for car dealerships will be more important than ever. Understanding the difference in not only Channels, but granular data with channels and programming will be a must. #ott #ctv #streamingtv https://lnkd.in/g2ZWU7ji
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Navigating the Airwaves: Streaming TV vs. Linear TV Advertising Transitioning your marketing budget over to Streaming TV. Let CTV Blueprint help make that far easier to understand. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gwxejRuh